Claude Unveils Video for New Single ‘roses’

    Claude, the project of Chicago-based dream-pop artist Claudia Ferme, has shared a new single called ‘roses’. It’s the second offering from their upcoming debut LP, a lot’s gonna change, which was produced with Michael Mac (Tenci, Tasha, Devin Shaffer, Mia Joy) arrives on August 12 via American Dreams Records. ‘roses’ is accompanied by a Reilly Drew-directed music video, which you can check out below (via FLOOD Magazine).

    “‘roses’ was inspired by a line in Love in the Time of Cholera where the protagonist starts eating flowers and roses because of how obsessed with someone he is,” Ferme explained in a statement. “I think in the novel it’s supposed to symbolize how his obsession became all-consuming but I thought about a rose and the thorns on its stem and how someone eating a rose was a perfect metaphor for how as humans we’re so self-torturous, mentally and emotionally, and very unforgiving of ourselves. In the video, we wanted to show this imagery in a more abstract way while still including actual roses – I made the purple top and gray dress and am wearing other pieces that have peaks and spikes and that play with the making and release of tension to show the back and forth we have with ourselves in certain situations.”

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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