Digital marketing is no new part of selling a property, nowadays. However, the increasing reliance of real estate on the internet is still changing how we do things. Certain aspects of the process get new priority and, of course, new technologies shape how we sell homes too.
Online listings and apps
The biggest difference is, of course, the fact that we have a whole new market (or a platform full of markets) to sell our property through. There are plenty of listing sites and apps that you can peruse and, while it can be hard sometimes to tell which and how many you should put your property on, there’s no denying the advantage. The potential audience that your home listing can reach is much wider than it has ever been. Of course, this means that there are more properties to compete with for attention, too, but there are ways to address that.
Increased reliance on visuals
Photos existed in print form as a part of real estate marketing well before the internet. However, now it’s much easier for users to peruse homes with high-fidelity visuals on screens of a wide range of sizes, the importance of a good photo cannot be stressed enough. Working with experts at real estate editing, you can make sure that your listing has the photos putting your home in the most flattering light. The combination of accurate and honest depiction, while still making the home look as attractive as possible, plays a much bigger role in getting people to sign up for viewing than ever.
By HomeLight
Social media
If you’re hoping to sell your property fast, then getting it out to the right audience is crucial. The listing sites and apps might seem like your only option but, in reality, they are just the digital version of traditional listings formats that have always existed. Taking your listing and your property to social media is how you connect it to the widest possible audience. Using the right mix of hashtags, connecting with prevalent real estate accounts, and the appropriate use of paid ad posts for your property can see you get way more engagement. What’s more, people can easily share your posts with others they think might be interested.
Virtual tours and plans
Photos are still a vital part of marketing the home, but some people are opting for a more immersive experience, as well. Virtual tours and plans can allow the potential buyer to get an idea of what it’s like to really set foot in the home. This often relies on 360 photography, allowing the buyer to click through them (much like with Google Maps.) However, some are going even further, making use of actual virtual reality goggles. The technology for that particular innovation is still a little too expensive to be more than a partial trend, however.
If you’re selling a home, then it is pretty essential to keep up with the digital world’s footprint on the process and market. Keep the above tools in mind when you’re selling yours.
