How does a small Sydney based poker machine manufacturer become the second largest provider and licenser of online casino games in the world? In this spotlight we will look at the rise of the online and mobile casino industry and how Aristocrat Leisure and Gaming Ltd not only stayed on the cutting-edge of the iGaming technological revolution, but help shape it with some of the most iconic titles and game releases to date.
A brief history of online casinos, pokies, and gambling
The late 1990s saw the birth of the online casino industry. This was made possible by advances in technology, particularly the development of the Java programming language and Flash software. These new technologies allowed casino games such as pokies, electronic roulette, and table games like blackjack, to be played on personal computers for the first time.
As the industry and technology progressed, we began to see the move from desktop computers to mobile devices such as smartphones and tablets. We also saw the emergence the casino review websites, mostly affiliated with the industry, and offered players help and advice in the form of guides to playing online pokies and casinos for free or real money.
Today, online casinos are a multi-billion dollar industry that offers a wide range of casino games to players all over the world.
Who are Aristocrat Leisure & Gaming Ltd?
Aristocrat Leisure and Gaming Ltd is an Australian publicly listed company that was founded in 1953. The company started out as a small manufacturer of poker machines for clubs and pubs in Australia, but soon expanded into other markets such as the US, Europe, Asia, and South America.
Aristocrat has always been at the forefront of technology, being the first to introduce electronic gaming machines in Australia in1956 and video poker machines in 1982. In the 1990s, Aristocrat started to move into the online gaming space with the development of its own land-based casino management software.
In 2000, Aristocrat entered the online gambling market with the launch of its first online casino game, “Reel Power”. This was followed by the release of the world’s first mobile casino game in 2003.
Aristocrat has come a long way since its humble beginnings as a small poker machine manufacturer in Australia. Today, the company is one of the largest providers and licensers of online casino games in the world. Aristocrat’s games can be found at some of the biggest online casinos, including Leo Vegas, William Hill, and 888 Casino.
Aristocrat Company History at a Glance
- A REVOLUTION BEGINS – Aristocrat is founded Sydney, Australia, with the creation of the Clubman Gaming Machine. The ClubMaster follows, a revolutionary machine and industry game-changer. These machines quickly became known in Australia as ‘Pokies’ or ‘Pokies Machines’.
- GLOBAL EXPANSION – Aristocrat expands into Europe and the US with their latest creation, the first five-reel slot machine (pokies) and the fully electronic game called Wild West.
- GAMING REVOLUTION – Aristocrat London opens. Casino system business launched. Landmark MicroStar slot machines released. Machine leasing leads to growth in the US.
- WELCOME TO VEGAS – Aristocrat secures an operating license for Nevada, home to Las Vegas, and develops a presence in Macau. The company emerge from the global financial crisis ready for growth.
- GOING MOBILE – In 2012, the Aristocrat Games Development Kit becomes industry standard. Aristocrat is launching into the world of free-to-play mobile game publishing.
- NEW BRANDS AND NEW BEGINNINGS – The global gaming business relaunches as Aristocrat Gaming, and Aristocrat Digital becomes Pixel United. This change allows for future expansions into new marketing.
What makes Aristocrat’s games so popular?
Aristocrat is known for developing some of the most iconic casino games in the industry. Some of the company’s most popular titles include 50 Lions, Queen of the Nile, Buffalo, and Pompeii. Aristocrat’s games are loved by players all over the world for their exciting gameplay, great graphics, and generous payout potential.
Aristocrat is also constantly innovating and releasing new games to keep players entertained. In recent years, the company has released some hugely popular titles such as Dragon Emperor, Wicked Winnings, and Zorro.
Popular Aristocrat Pokies and Slot Games
With the company releasing new games onto the market every month the slot games (pokies) library currently stands at over 140 online titles and 200+ land based or cabinet machines.
In this large library of games are some stand out titles that have become firm favourites with pokies fans around the world. We have listed five below with a short description.
- Buffalo: This iconic game is one of the most popular Aristocrat pokies ever released. It is a five reel, 25 payline slot machine that immerses players in the American wilderness. With fun graphics and exciting bonus rounds, it’s easy to see why Buffalo has become a fan favorite.
- Lucky 88: This is another classic Aristocrat game that has been around for many years. It is a five reel, 88 payline slot machine with an oriental theme that offers players the chance to win big rewards.
- 50 Lions: This five reel, 50 payline slot machine is based on the African wildlife and offers players the chance to win big prizes on its reels. With free spins and bonus rounds available, it’s easy to see why this game is so popular.
- Queen of the Nile: This 5-reel 25-payline slot machine takes players back in time to Ancient Egypt where they can explore the tombs of the Pharaohs for hidden treasure. With beautiful graphics and plenty of bonus features, this game is sure to please fans of ancient history and slots alike.
- The Reel Power series: This series of games offers players 243 ways to win on every spin! With great graphics and lots of bonus features, these games are sure to please fans of traditional slots machines.
What’s next for Aristocrat?
Aristocrat is always looking for new ways to innovate and entertain players. The company is currently working on a new generation of gaming machines that will feature virtual reality technology. This will allow players to immerse themselves in the game like never before. Aristocrat is also expanding its presence in the online and mobile gaming market with new games being released regularly.
So, there you have it! The story of how Aristocrat Leisure and Gaming Ltd became the second largest provider of online casino games in the world. With a long history of innovation and success, Aristocrat looks set to continue its domination of the iGaming industry for many years to come. Thanks for reading!