At first glance, it seems that clothes made from natural fabrics should be environmentally friendly, while those made from synthetic fabrics should be harmful to nature. In fact, cotton clothes are not the same as eco-friendly clothes.

Sustainable production of clothes and accessories has become a trend, as well as taking care of a person’s health and organism. Many people go for a massage to make their body feel comfortable. Visiting a spa centre is no longer a fad of the rich, but a path to mental balance and a healthy body. Aroma massage centre offers a wide range of services, from European massage Abu Dhabi to Moroccan bath with massage.

In terms of the amount of resources consumed and hazardous emissions, the fashion industry can only compete with the oil industry. Therefore, the leading representatives of the fashion world are increasingly expressing the opinion that fashion should become more environmentally friendly. This is how the term “sustainable fashion” appeared.

Sustainable fashion is a new look at the fashion industry, that is based on the principles of conscious consumption, ethical production, orientation towards long-term use, and care for the world and people. In other words, sustainable fashion is not a fashion trend that is destined to last no more than a season, but a way of life, a radically new way of thinking.

The main principles of sustainable fashion include the following:

1. Sustainability, which includes the use of organic, eco-friendly or recycled fabrics, appropriate sustainable fittings, and packaging.

In response to the problem of environmental pollution, a variety of biomaterials have appeared on the market. Rose petal silk is used to make shirts, and coats are made from pineapple skin. Cashmere is made from soy. Now it is important to scale up these technologies to replace more environmentally hazardous materials.

1. Cruelty-free is a term for animal-humane production. For example, in the cosmetics industry, the cruelty-free label is a sign that the product has not been tested on animals and does not contain animal products; in the fashion industry, the principle is the same. Most fashion houses have already eliminated fur from their collections. A sustainable industry is about protecting the rights of not only people, but also their four-legged friends.
2. Ethics, consisting in the timely payment of a fair salary to employees, the refusal to use ethically obtained animal materials, etc.
3. Zero waste, which includes the use of only one material in the composition, separate collection of waste in production, customising, the ability to change the product for yourself and much more.
4. Transparency, confirmed by the presence on the eco-brand website of a section dedicated to ecology, a separate section on the brand’s social networks about its ethics and environmental friendliness.
5. The economy, expressed in supporting socially vulnerable segments of the population, also supporting the local economy, folk crafts, etc.

From the point of view of the buyer of things, there are several points that will help nature:

1. If you’re not ready to dress head-to-toe in eco-friendly brands just yet, you can help the environment by cutting back on clothing purchases. The concept of “carefully selected wardrobe” is gaining more and more popularity, which means the presence in the closet of a minimum of things that are perfectly combined with each other. Before you buy another t-shirt with a funny print, consider that it takes many litres of water and a lot of dye to create it. It is also worth taking proper care of things, which will prolong their lives.
2. Do not rush to throw away boring things. Clothing that has lost its presentable appearance can be recycled. Many stores have collection points for old items, where they give discount coupons for new collections in return. Things in good condition can be donated to charity, thrift stores, or second-hand shops.
3. It’s time to refuse the plastic bags that many people bring from every store. Most plastic bags break down in nature over hundreds or even thousands of years, poisoning water, soil, destroying wildlife, and releasing toxic substances into the atmosphere when burned. Good alternatives can be simple shoppers that you can use over and over, or eco-friendly designer accessories that replace factory stamping.

To sum up, sustainable fashion is changing the principles of consumption: it focuses on extending the life cycle of things, and also has the least impact on the environment.

A brand can be called sustainable if it uses such practices, and materials, as to minimise environmental damage. At the same time, the manufacturer of fabrics and clothing must pay taxes to support the local economy. Decent working conditions and wages, gender equality, and full transparency are still important things in the principles of a sustainable brand.