Georgia Shares Video for New Single ‘Give It Up for Love’

    Georgia has shared ‘Give It Up for Love’, the second single from her upcoming album Euphoric. Following lead offering ‘It’s Euphoric’, the track arrives with an accompanying video directed by Mathy & Fran. Check it out below.

    “We wanted to explore the song’s themes of caution and bravery, through the act of diving,” Mathy & Fran explained in a statement. “Abandoning stability to leap into the unknown, diving feels like both descending and soaring, and the perfect analogy for Give It Up For Love. Creating a feeling of infinite free-fall for the choruses, our goal was to show ‘giving up’ as something that leaves you weightless, rather than broken. The sunrise color worlds are a nod to the Californian skies where Georgia recorded the track.”

    Euphoric is due for release on July 28.

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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