Demi Lovato and Ariana Grande Part Ways With Scooter Braun

    Demi Lovato and Ariana Grande have reportedly parted ways with manager Scooter Braun. Lovato, who signed with Braun in 2019 and released two albums under his management, split with Braun last month, per The Hollywood Reporter. Grande has been working with Braun’s SB Projects since 2013 and put out six albums under his leadership; details about the split, which was reported via Twitter by Puck News’ Matthew Belloni on Monday, have not yet been revealed.

    The news follows rumours that Justin Bieber had also left Braun’s management company, though representatives for both Bieber and Braun have denied the report. J Balvin left SB Projects in May.

    Braun famously helped launch the career of a then-12-year-old Bieber after watching videos of him performing on YouTube, and has since gone on to represent him for 15 years. His current roster now includes Bieber, Tori Kelly, Carly Rae Jepsen, Usher, Dan + Shay, and David Guetta.

    In 2019, Ithaca Holdings, Braun’s former holding company that included SB Projects, purchased the master rights to Swift’s first six albums after acquiring her former record label, Big Machine Label Group. The deal inspired Swift to re-record her early albums in order to reclaim ownership and control of her catalog. Her next re-recorded LP, 1989 (Taylor’s Version), comes out October 27.

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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