Ahead of the release of his new album The Dream Dreaming tomorrow (January 26), Craig Wedren has shared a new single, ‘Pronouns’, alongside an accompanying video. It follows earlier offerings ‘Fingers on My Face’ and ‘Play Innocent’. Check out the Mary Wigmore-directed clip below.
“A few years ago Mary (who directed the video) and her husband sent me a phone recording of their daughter singing something she’d made up that went ‘chillin’ like a womaaaan…’ which was brilliant, and I knew it needed to be in there somewhere,” Wedren said in a press release. “Everything else just flowed.”
“Lyrically, I just let myself free associate on the ‘like a woman’ motif without thinking too hard or worrying too much about message or meaning,” he continued. “Honestly, I think we’re a bit obsessed with those things these days, it can be a drag – so LITERAL and boring IMO. Anyhoo, I shut the judge up in their chamber and let the song be whatever it wanted, then lo! Out popped ‘Pronouns’.”
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