Bodega have put out a new track titled ‘Cultural Consumer III’, taken from their upcoming album Our Brand Could Be Yr Life – ouy April 12 on Chrysalis. It comes with a video directed by Luca Balser, who also helmed the clips for previous singles ‘Tarkovski’ and ‘City is Taken’. Watch and listen below.
“The ‘cultural consumer’ is a character who has become essential to my songwriting for BODEGA,” vocalist Ben Hozie explained, “‘Cultural Consumer I’ was the first song I wrote where I feel like I found the songwriting voice for the band and the ‘cultural consumer’ showed up in the first BODEGA single ‘How Did This Happen?!’ in 2018. The cultural consumer is a middle class bohemian who is addicted to studying culture (both high art and pop culture) and is thus oppressed by it.”
“In ‘Cultural Consumer III’ he has become a new ager who is blasting a killer curated playlist in his car on the way to the airport to fly to a meditation retreat in Taiwan,” Hozie added. “Despite all of his consuming and questing for self-help, unlike Bob Dylan, he has never once ‘gazed upon the chimes of freedom flashing.’ He is just buying crap.”
