4 Ways to Supercharge Your Photography Business

    For any photography professional, standing out from the crowd is a way to ensure that you beat your competitors to securing new clients. Whether you specialise in wedding photography, newborn shoots, food or fashion, you’ll want to make sure you draw in every possible client.

    Here are our four top tips for upping your photography business game!

    1. Engage Your Social Media Superpowers!

    Social media is the best marketing tool you can find that is completely free of charge to use, and will bring valuable exposure to your business.

    Some top tips for using social media include using snappy captions, hashtags, and using top quality photos of your style and examples of your recent shoots.

    You could also post client reviews as a great way to consolidate your reliability and customer satisfaction. If you’re looking for top tips, Instagram’s help page is an excellent stash of resources for helping you achieve your potential.

    2. Gain a Business Degree

    There is no better way to manage a business than to study for a business degree. This will give you all the knowledge you will need to advance your photography business.

    Studying online will give you all the flexibility you need to continue to run your business whilst learning essential new skills. Providers like SMC Education have an array of courses designed so that you can maximise your time efficiency by studying for a high quality academic qualification such as an MBA or PhD in your spare time.

    3. Use Email Marketing

    Email marketing  can be a great way to stay at the forefront of your customers’ minds, and can ensure that you have returning customers coming back for more.

    Services like Mail Chimp are an excellent way to manage your email marketing needs and stay connected with your audience.

    This will allow you to send emails that will encourage a conversion with the help of artificial intelligence tools that will analyse data to help you craft the best emails for your target market.

    4. Use a Referral Programme or Loyalty Scheme

    Loyalty schemes and referral programmes are excellent for spreading your company via word of mouth. By offering a reward for referrals, you’ll be able to obtain new customers while retaining old clients at a low cost.

    Consider distributing rewards for “referring a friend”, which would result in both parties receiving a discount. Alternatively, you could use a stamp card system where ten stamps will entitle the customer to a percentage off their next photoshoot, or a free print.

    How will you improve your photography business? Share your thoughts in the comments section below!

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