The Seattle Seahawks have introduced their 2024 season schedule with a creative flair, debuting the “Scheduleverse” theme—an innovative approach that pairs each game with a distinct piece of artwork. This initiative has not only ramped up excitement for the upcoming season but has also shone a spotlight on the artists behind these captivating graphics.
Transforming the traditional schedule announcement into a vibrant art gallery, the “Scheduleverse” displays each matchup as a unique artwork, inviting fans to engage with the season’s games through an artistic lens. This approach enhances fan experience by adding a visual and emotional depth to each game before it even begins.
The Seahawks collaborated with a select group of international artists, each chosen for their unique artistic styles and cultural backgrounds, reflecting the diverse spirit of the team and its global fanbase. Among these artists, notable contributors include Sebastián Píriz from Buenos Aires, Aswath Sugumar from Singapore, Ridwan Radji from Bernin, Nigerian-American illustrator Onyekachukwu Akwara, and Broly Su, an acclaimed visual artist based in Atlanta and originally from China.
Su’s participation is particularly noteworthy. The artwork, which introduces the superhero character “TeleMafe” to symbolize Mafe’s rapid, almost teleportation-like movements on the field, was first revealed on the Seahawks’ official Instagram account. The illustration quickly became a sensation, amassing over 20,000 likes, which reflects the fans’ enthusiasm and their appreciation for this artistic representation of team spirit. Su shared his experience with the project, stating, “In mid-April, I was approached by Donny Brock, the Seahawks’ Art Director, via Instagram. He was impressed by my unique style and invited me to create a superhero-themed illustration of Seahawks linebacker Boye Mafe. My design highlights Mafe’s athletic prowess in a dynamic portrayal that pits him against the Arizona Cardinals, symbolically depicted in defeat—a nod to Mafe’s game-changing abilities on the field.”
Su’s contribution highlights the fusion of sports and popular culture, bringing a fresh narrative to the players’ on-field heroics. His work not only showcases his artistic skill but also his ability to weave player characteristics into engaging, superhero-inspired tales. The series has breathed new life into the typical sports narrative, merging athleticism with fantastical elements to captivate the audience.
With this unique art-driven initiative, the Seahawks have not only prepared fans for an exciting season but have also broadened the appeal of their games by transforming them into a cultural spectacle. As the 2024 season approaches, the “Scheduleverse” promises to keep fans hooked with more such immersive experiences, making each game an awaited event.
