Mabe Fratti has unveiled a new single, ‘Quieras o no’, taken from her forthcoming album Sentir Que No Sabes – out this Friday (June 28) via Unheard of Hope. Following previous offerings ‘Enfrente’, ‘Kravitz’, and ‘Pantalla azul’, the track is accompanied by an interactive website and music video designed and built by Theo Ellin Ballew. Check it out below.
Ballew said of the visual:
‘Quieras o no’ moves from one phase to another, like truncated opera, and so does the website: one mode of interaction gives way to another that’s totally different. Peopled with a mixture of original footage by Gerardo del Valle and gifs found on GifCities.org, this online world posits a cyborgian future where the computational and biological intermingle. Here, wherever your cursor moves, indelible marks are made: this is not a clean Jetsons-like future, but a dirty, cyberpunk one that registers your foot- and fingerprints.
The same moving images appear at the same moments in the song, no matter what–so, there are key similarities to all experiences of the website. However, each experience is slightly different: the initial gifs appear in random positions and in random sizes, and all elements are draggable, so viewers can arrange them as they wish, like a pile of triggering family photos. Any experience of the site is valid–as long as you keep your sound on, and try dragging everything. Enjoy, and be in touch with @theo_on_silver with comments, screenshots, etc.
