Who enjoys reading lengthy articles to learn about products or services? The majority of us would prefer not to.
Check out the statistics:
- A staggering 91% of people opt to watch an explainer video instead.
- 82% of viewers are persuaded to purchase after watching an explainer video.
You can guess how effective explainer videos are for marketers. They are soaking up every benefit of this fantastic video idea to create high value for their brand. From animated explainer video services to live actions, expert production houses are ready to provide your next viral video.
Got no time? Here are the quick takeaways about the benefits of explainer videos:
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A Close Look On Explainer Videos
To explain a video with motion images. Simple!
Okay, let’s elevate it in a bookish way. Explainer videos are mainly short videos in which a company showcases its products and services by highlighting their best features.
Since they are short, you can guess that these videos are around 60 seconds to 90 seconds long. You will promote your brand, showcase your products, answer all the questions that customers might ask, and hook your customers to the screen with an engaging storyline. And all of these need to be put together within a minute.
Why Do You Need an Explainer Video?
Now, as a company owner, you might ask why I need an explainer video for my products.
Let me pull some recent statistics about video marketing so that you can understand how much an explainer video can strengthen your marketing gain in this competitive world.
Currently, 90% of marketers appreciate how an engaging video brings a high revenue return for them. The engagement 60% of video marketers have received just by likes and shares has invested in ROI. Video marketers agree that short-form videos are the best type of video, as 39% of them reported.
Now, you can ask why articles are insufficient to attract an audience.
The main reason behind this is that today’s audience is more interested in visual images. They want to have physical or visual contact before they spend their money. Consumers like to sit in their comfort zone and absorb as much information as possible by looking at a screen.
In this fast-paced world, the audience doesn’t have time to read a full-length article to understand the product.
So, explainer videos come to the rescue. Brands can present every detail in an appealing manner that allows consumers to stick to the video and make a purchasing decision.
Great captivating videos, such as animation explainer videos, are the best in the market because they combine visually appealing images and human voices to grab viewers’ attention.
Moreover, the report says that 82% of consumers initiate buying a product after watching a video. A whopping 87% of marketers are seeing sales growth from the videos, which is a massive deal in digital marketing!
Top 10 Benefits of Explainer Videos for Business
Explainer videos increased rank in SEO
Since the text is getting boring, marketers are now focusing on the video to rank in Google. Almost every website uses explainer videos. Explainer videos have the most engagement qualities to get hands-on viewers. Google can see the engagements, so if your videos are well articulated, they push your video to search results and bring more traffic for you.
Explainer’s videos hold more attention
Explainer videos use eye-catching visuals and smooth sounds to grab the attention of every viewer. Audiences watch videos to entertain themselves.
If your videos are entertaining enough, there is a high chance the audience will watch your video til the end and respond to your messages. This will increase your brand image and recognition among people. All you have to do is use an explainer video in your campaign to introduce every key feature that can evoke emotion in your audience.
Explainer videos don’t use traditional sales pitches
People are now fed up with old sales pitch videos. They want to see something unique. Explainer videos are now breaking the traditional rituals of selling a video.
Businesses are using animations to create a dramatic story. They put cinematic visuals of their products, highlighting the unique features and making it look like how essential the product is for you.
They create an emotional bond with the audience from the start to the end. These videos are a subtle way to sell the product without pushing too much.
Explainer videos keep the complexity away
Explainer videos are best for learning about the product quickly. They combine simple words with easy-on-the-eye visuals and are communication-worthy. The explainer video breaks down every section of the product so that viewers can easily understand the information without getting distracted.
Explainer video creates bonds
The main reason for creating an explainer video is to attract more viewers and keep them hooked. The brand needs to connect with its potential customers to create loyal customers.
Explainer videos can instantly build a relationship with the audience. With creative scripts and clear communication, they can develop this bond.
Explainer videos are ready to share
Very few people share articles on their social media, but videos are shared every hour and every second. Viewers see something exciting and immediately hit the share buttons.
Explainer videos are the most shareable. If you can make a beautiful, viral-worthy explainer video, you will likely get more shares and saves.
Explainer videos are generating more conversion rates.
All the benefits of the explainer video will generate conversion rates. When you guide your audience through the video with informative content, you motivate them to make a purchase, which automatically increases conversion rates.
Explainer videos are mobile-friendly
Most people watch videos on their phones. Reading an article on a phone is difficult since the screen is too small to look at, and you can’t read the whole article at a glance. But videos are meant for phones. Viewers can easily watch videos whenever they want.
Explainer videos make you a front-runner in the competition
Only some people are making an explainer video. You will still see many marketers using long-length videos. Here, you can use short explainer videos and market them on platforms like Facebook and YouTube. To outdo your competitors, an explainer video with a robust search engine ranking will keep you ahead.
Explainer videos give instant results
With explainer videos, you can track the outcomes then and there. Businesses can use analytical tools to track engagement rates, click-through countings, and conversion and sales growth. This is one of the advantages of getting your hands on explainer videos.
Frequently Asked Questions
Are explainer videos still effective?
Explainer videos are among the most effective marketing tools to date. They have gained more popularity than any other video type.
Who needs an explainer video?
Explainer videos will benefit businesses that want to describe their products and introduce them to consumers with short descriptions.
Make The Best Out Of The Explainer Video!
There are way more benefits to explainer videos than a business can imagine. Explainer videos will engage your audience and give you the growth you seek. They are great for promoting products and services to the targeted audience. So, take full advantage of production services like LocalEyes to make your brand stand out in the crowd.
