As makeup trends come and go, the Clean Girl Aesthetic is here to stay as it poses as a timeless, go-to, of glowing skin, slicked-back hair, and gold hoops, executing the illusion of effort and intentionality though being surprisingly low maintenance and simple to achieve. Whilst only using a few products, this viral trend is all about minimalism and effortless beauty, adopting a less-is-more approach, which hasn’t been seen before amongst the influencer-led makeup eras. From Hailey Bieber and Kendall Jenner debuting their ‘glazed doughnut skin’ and slicked-back buns, this look is rising in popularity and rapidly becoming the mainstream standard. Whether you’re new to the trend or looking to refine your routine, we’re sharing the must-haves in achieving the Clean Girl aesthetic!
Minimal Base
The Clean Girl Aesthetic is another way to reference the ‘No Makeup-Makeup Look’, where less is more! The idea is to encourage your natural, glowing skin to shine through your makeup, with the help of sheer, tinted moisturisers and lightweight concealers such as Rare Beauty’s Liquid Touch Brightening Concealer which adds a radiant finish. To activate your base to its full effect, the key is a hydrating and nourishing skincare routine through serums and moisturisers to give you that natural, healthy-looking glow.
Natural Flush
This viral trend not only features glowy skin, but also flushed cheeks, which can be achieved through a buildable cream blush such as the Rare Beauty Stay Vulnerable Melting Blush. A common misconception is that cream blushes can feel heavy, but this bestselling upgrade is weightless as well as highly pigmented which seamlessly applies for a ‘satin finish’ to enhance your natural beauty.
Soft Eyes
When achieving a more natural makeup look, black mascara can look too harsh or contrasting with the rest of your soft makeup look; to avoid overpowering your delicate features, reach for a brown mascara instead. The YSL Lash Clash Mascara in 02 Brown and the Charlotte Tilbury Pillow Talk Push Up Lashes Mascara in Dream Pop, both blend in and compliment the soft tones and neutral shades of a natural makeup look, whilst still enhancing both your eye colour and lashes. Additionally, feathered brows continue softening your eye look, by using minimal product to shape and set your brows – often using a brow gel or wax such as the Anastasia Beverly Hills Brow Freeze Styling Wax.
Glossy Lips
Opting for slightly tinted lip glosses and lip oils such as the Dior Addict Lip Glow Oil or the Clarins Lip Comfort Oil, add a sheer tint to your lips as well as a glossy finish, adding to the glowy effect of the Clean Girl aesthetic. Rosy shades in particular, have a your-lips-but-better effect, and can tie all your features together, and further compliment your ‘Natural Flush’ and accentuate your natural beauty.
Complete with a slicked back ponytail, this viral trend—which features glowy skin, flushed cheeks, and glossy lips—is all about enhancing your natural beauty – rather than covering it. Ultimately, the Clean Girl aesthetic radiates that put-together, fresh-faced, yet effortless vibe whilst being universally flattering and easy for everyone to achieve, with these thoughtfully chosen products.
