Matcha lattes on our coffee tables, baby pink yoga sets in our wardrobes and slicked back buns in our mirrors, there’s nothing we love more to start the day. After almost four years of Hailey Bieber inspired girls in their off-duty model runs to pilates classes, with glowing skin and minimal makeup, neutral-toned alo yoga sets and hilariously large Stanley cups in hand, taking over our for you pages, we’ve been following along. Sometimes without even realizing, but we’re certainly glad we did. Here’s why.
Except for all the overpriced skincare, healthy diets, morning walks and pilates classes that are, for sure, mindful moves, the clean girl culture is also tied to a niche fashion movement that has a deep influence in our overall well-being. A certified clean girl’s wardrobe lives in muted shades of white, gray, beige and baby pink. Color is powerful, it has impact and speaks to our senses. White is connected with purity and wholeness. Wearing it feels like being in front of a blank canvas, creative, motivated and intentional. Gray is the color of control and stability. It’s the color of clear thoughts and exhaling, the perfect balance between black and white. Beige radiates warmth, simplicity and elegance. It’s grounding and timeless. Soft pink is a sweet, nurturing and romantic color. Clean girls or not, who started adding pink in their closet, noticed a reconnection with a younger version of themselves and their feminine energy.
But the clean girl approach isn’t all about color palettes, it’s the way we choose to move with ease and how small choices and changes can make our days feel gentler. It all begins at home. What we reach for in the morning, during the first sip of (hopefully matcha by now), sets the tone for the rest of the day. The key lies in co-ord sets, soft textures and unforced silhouettes. A matching set can not only take off all the morning anxiety of dressing up but can also make us feel whole and complete. And when its made of cotton, cashmere or silk blends it feels like a breath of relief. There’s something soothing about materials, gentle lines and flowing forms that breathe and drift with us.
Maybe we are all just looking for something that makes us feel clean, not just on the outside, but inside too.
