I know you’ve seen Hailey Bieber in that orange vintage Dior mini dress, Coachella’s been unavoidable, but have you seen her in tangerine? And if your brain files this under “color,” that’s on you. Anthony Vaccarello’s latest Saint Laurent campaign, Tangerine Temptation, is not so much about shades as it is about atmosphere, and Nadia Lee Cohen’s slightly overcooked lens makes sure of that.
Remember those ‘80s-inspired, glossy, lacy, and sporty pieces from his Resort 2026 collection? That’s exactly what Hailey Bieber is seen wearing here. She’s in one of those paper-thin windbreakers, paired with lace-trimmed shorts that feel closer to lingerie than anything else. There are also one-pieces built on the same logic, styled with an almost alarmingly oversized bow at the back, just enough to exaggerate the silhouette for the camera, and that two-tone blue swimsuit everyone went crazy over, the one that looks like it was pulled straight from a ‘70s catalogue.
That throwback feeling carries straight into the (very cinematic) shots. People online have been comparing it to a house tour, the model moving through vintage interiors, then suddenly just a few steps away from a pool. The house itself leans heavily Californian, in that very sunset-friendly, slightly out-of-time way. Think leather P.A.R.I.S. slingback pumps kicked up in front of a TV someone, somewhere, would absolutely fight to archive.
