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Superchunk on 7 Things That Inspired Their New Album ‘Songs in the Key of Yikes’

Effortless – that word has been used to describe Superchunk’s steady delivery of punchy hooks and anthemic choruses for over three decades. But even going by instinct requires not just the wherewithal but the inspiration to follow through with the original idea. ‘Care Less’, a highlight from the indie veterans’ new album Songs in the Key of Yikes, is all about trying to. “Whatever you do don’t waste your life/ Searching for a song,” Mac McCaughan quips, a line that, like many things about the record at first glance, can seem fatalistic. But McCaughan and his bandmates’ workmanlike dedication remains indisputable. Instead, he suggests, let the songs come to you. Try to make magic out of words and sounds, but if you find yourself digging or thinking too hard, let a single question – the one that gives the record’s opener its title – be your axis: ‘Is It Making You Feel Something?’

We caught up with Superchunk’s Mac McCaughan and Jim Wilbur to talk about The Lemonheads’ It’s a Shame About Ray, Heather Christle’s The Crying Book, Southern rock, and other inspirations behind Songs in the Key of Yikes, which is out today.


The Lemonheads’ It’s a Shame About Ray

Mac McCaughan: Jim, is that the record that we toured with them in Europe?

Jim Wilbur: It might have been.

Wasn’t it after Come On Feel the Lemonheads?

MM: Yeah, the one after it, maybe. I always thought of three previous Lemonheads records, Lovey, Creator, and Hate Your Friends, as really being in my wheelhouse. And then by the time It’s a Shame About Ray came out, I mean, I liked it, but it wasn’t my favorite Lemonheads at the time. Maybe a year ago, when they did an anniversary reissue, I was riding around New York with Patrick Stickles from Titus Andronicus, and he had the anniversary CD in his stereo. And I was like, “What? You’re into this record?” He’s like, “Yeah. It’s a classic.” We just listened to it a couple of times, and of course, I knew all these songs already because they’re so catchy they were in the back of my mind. But it really brought me back to that record, and I’ve listened to it a bunch since then. ‘Rudderless’ is one of my favorite Lemonheads songs. 

One thing that I think is inspirational about Evan’s songwriting is that there will be these big hooks, but then he’ll have these very strange parts either in the middle, like a heavy metal bridge or something, or an outro or an intro that’s just real atonal and kind of punky-sounding. All mashed together, but it all makes sense. That record and Evan’s songwriting in general has always been inspirational in its willingness to just do something odd that makes you think about the song differently. But he also keeps the songs really short, which I think is key. Our songs aren’t super short, but I do appreciate a kind of “get in, get out” approach to songwriting. I’m excited, there’s a new Lemonheads record. I hope to see Evan on this tour.

JW: I lost them after the first three records, like you said, and now maybe I should go back and listen to that stuff closer.

MM: It’s a Shame About Ray also has ‘Alison’s Starting to Happen’ on it. We played shows in Australia back in December, and we played with Smudge, which is a band we toured with back then. I’m pretty sure that’s about Alison from Smudge. 

JW: And Tom [Morgan] wrote a lot of those songs with Evan, right?

MM: Yeah. 

I saw that Classic Rock Magazine just described Songs in the Key of Yikes as “the Byrds if Evan Dando had sat in for the session.” 

MM: That’s about our record? That’s a pretty good quote.

JW: I’ll take it. Any reference to the Byrds, I’ll take. 

Richard Brautigan

JW: When we were writing this record – Mac wrote the songs, but when we were arranging them and practicing and learning the parts and coming up with what the band would play on these songs, we worked really fast. It seemed like we would practice once or twice, and it was whatever came out initially, it didn’t get worked over too much. Richard Brautigan gets lumped in with Beat writers, and he was more like a hippie loner guy. He didn’t really fit with the Beats, but his writing often, when I read it, seems like it’s unedited and stream of consciousness. It’s just whatever he wrote first, he kept. He never went back and rewrote anything, it doesn’t seem like. And a lot of it’s very surreal and playful. Insofar as coming up with parts, I would be like, “Shit, what am I gonna play on this song?” I might have a couple ideas, but then I’d start playing something and Mac would be like, “Oh, that’s good.” And then all of a sudden, it’s like, “Okay. That took about five minutes.” [laughs] And then in your brain, you’re like, “Now it’s set. And for the rest of time, I’m going to have to play this song this way.”

MM: [laughs] Be careful what you play first.

JW: Yeah. But I’m not unhappy with that, actually. Everybody’s performance on the record. I’m really pleased with it. So I think it’s maybe a good idea to not overthink things.

Mac, are you inspired at all by his poetry?

MM: A mutual friend of mine and Jim’s, Matt Steigerwald, was really into Richard Brautigan. That’s who I first heard about Richard Brautigan from. I mean, I like reading poetry in general largely because I don’t understand it, so it’s just kind of refreshing. You’re just like, “I don’t know how someone writes this.” But I feel like the best poetry for me is poetry that has a way of surprising you, but doesn’t feel like it’s trying to, and it doesn’t feel like it’s been worked on too hard. It feels a little bit casual but taking surprising turns.

Heather Christle’s The Crying Book

I have another Heather Crystal book that was here in the studio,  actually, The Trees The Trees, because I just find that reading poetry gets you out of your standard way of thinking and writing and gets you out of a linear kind of headspace. I really like Heather Christle’s poetry. The Crying Book is a little bit different in that it’s paragraphs and it’s writing, but the paragraphs are kind of disconnected from each other. It’s examining different kinds of crying as well as her own reasons for crying, like grief; she’s going to have a kid, so that’s another emotional thing that’s happening. Both Heather’s books and other poetry books I have by my bedside because I often have trouble reading at night. I just start falling asleep if I’m trying to read a novel or something like that, but I can usually get through a poem or a paragraph or something like that.

I really like this quote that I saw from it: “Maybe we do not cry about, but rather near or around. Maybe all our explanations are stories constructed after the fact.” Does that resonate with you?

MM: That thing about not understanding something until after – I think about that a lot with records because we’ll finish a record and then someone will be like, “Wow, our record’s about this.” And I’m like, “Yeah. We didn’t really know that until we had done the whole thing.” I know some people write concept albums and mean for them to be a whole thing all the way through, but that’s generally not what we’re doing. 

This also made me think of a line from ‘Everybody Dies’ that I’d love for you to offer some context around: “I was just trying to get that song out of my head/ It never made me cry.”

MM: Oh, yeah. I’m trying to think about whether that was about a specific song that I was thinking of. I think that that’s just more about the meaning of things changing over time. A song that you loved and maybe would have made you really happy or excited or maybe just neutral at one time in your life – later all of a sudden it’s like, “Why does this song have some emotional resonance for me now that it didn’t when it came out and I was 25?” Well, because it’s invoking these other things. And a lot of times it’s not even your favorite song or an important song. It’s just a random song that just brings up associations that you wouldn’t predict. And since that song is about people dying and remembering different moments, maybe where you were around them, songs obviously play a big role in that type of memory association.

Do you mind sharing one thing that recently made you cry?

MM: You know, it’s interesting. I don’t really cry watching movies or anything. It could be the saddest movie of all time, it’s not going to make me cry, even though I might feel like it’s a good, powerful movie. I tend to cry – and this is only as an old person – if something happens that’s really happy. It could be in a movie. It tends to be more like, if I’m watching the Olympics and someone wins a gold medal or has some amazing performance and they’re just enjoying that moment. To me that is what will bring a tear to my eye more than something sad. 

A triumph?

MM: Yeah, a triumphant moment of celebration, basically. Just seeing people so excited about something.

JW: You’re such a dude.

MM: [laughs] I know.

How about you, Jim? Anything that comes to mind?

JW: Oh, I’ll cry at the drop of a hat. But I keep it very quiet and very secret. I mean, I get choked up at movies sometimes. But, generally, only if I’m with other people. If I’m watching a movie by myself, I don’t get choked up. We have a family Sunday afternoon where my mother and father-in-law will come over, and sometimes when I’m sitting with them, I’ll watch something, and I’ll be starting to tear up. And then they all look at me and tease me about it. But it doesn’t happen very often. I mean, the world makes me cry on a daily basis. I just do it internally.

Southern rock 

JW: I’m not the greatest guitar player of all time, and I couldn’t even pretend to play a Lynyrd Skynyrd riff. Anything noodly like that is usually just beyond me. I’m thinking specifically about the song ‘Cue’, which is the first song on the second side. And Mac, help me remember – wasn’t the demo of it drastically different from the way we ended up? Because I remember when you and I were hashing it out, I started playing it very muted and kinda tight. And in my brain, I was channeling this stupid ‘80s power ballad by 38 Special.

MM: Oh yeah, ‘Hold on Loosely’?

JW: No, ‘Second Chance’. It was, like, late period 38 Special. [Mac laughs] I listened to it yesterday for the first time because I was like, I should maybe see what I was actually thinking about before doing this piece with you. It wasn’t that I was trying to play the song itself, but I was trying to play, like, my memory of the song. It was a huge departure for 38 Special. They had a different singer, and it’s really slick and almost adult contemporary. It sounds like Dan Hartman’s ‘I Can Dream About You’ or something. Maybe it was reminding me of that memory of that song from back in high school – because it was high school – and I hadn’t heard it since then. And then I just listened to it again yesterday, and I was kind of amazed.

MM: Did you nail it?

JW: If you play them next to each other, there is sort of a vibe there. And I was afraid to tell you this because from now on, every time you hear it, you’re going to have 38 Special on your mind.

MM: I mean, we’d be lucky to write a song as good as ‘Hold on Loosely’.

JW: Of course, that goes without saying.

Flying Nun Records

I’m curious if this is related to Matthew Goody’s book about the label, Needles and Plastic, that came out in 2022.

MM: Yeah, that’s a great book. Not to speak for Jim, but I think we’ve both been big fans of Flying Nun bands since we first heard them, which was in the mid-eighties. 

JW: That’s true.

MM: I think that there are so many things about that label and that scene that are inspiring. There’s the fact that they’ve created all this music from this very small place, so far from everyone else, and they made their own thing, and they made a lot of great records. A lot of different artists came out of there making amazing records. I always appreciate a scene like that where they’ve just got their own language and style.

One thing that’s amazing about Flying Nun is the fact that the label had such an aesthetic identity – whether it was Hamish Kilgour or Chris Knox or Alec Bathgate doing the art for the different sleeves – both the front cover art and the back covers often had a lot of handwritten information and drawings. It was all super handmade-feeling, which is so important. It was a little strange when some bands, like The Chills, would get signed to a bigger international label, and then they would make a record with still really cool art, like Submarine Bells, but it just looked very slick compared to what had been the style. I feel like with Superchunk, we try to keep a semblance of that handmade feel both in the music and the art. The cover painting on the new record is by this artist Scott Reeder. He’s a great artist and we’re really thankful that he let us use that painting, which just seemed to go perfectly with the times and the record.

Thirdly, of course the songs themselves and the approach that these bands took to guitar playing – whether it’s the Clean or the Bats or the Chills or the Verlaines – they all had their own style, but a lot of it was just so individualistic, the way they played guitar and the way they wrote songs. You knew what you’re hearing, so that’s always been super inspirational. And the song ‘Care Less’ has a bit of a Clean lyric in there, which was the B-side to the ‘Getting Older’ single, ‘Whatever I Do Is Right / Wrong’. Those Clean records and David Kilgoour solo records are always things I think about when I’m playing guitar and writing guitar parts. 

Friends

Jim. I saw the Digging for Something episode that you did recently, and you talked about Bricks songs being about friends. It’s always endearing when you get that sense from a record.

JW: I hope I wasn’t misspeaking when I said that, but my memory of all the Bricks songs – it seemed like most of the Bricks stuff was generated by true life amongst the extended group of friends that we all had back then. 

MM: Yeah, totally, just characters that we know. 

MM: But what I really meant when I said friends as an inspiration for this record – whenever I’m trying to come up with what to play in the band, I’m thinking about not wanting to shame my friends or look like an idiot or sound weird to the people I care about. You don’t want to make a fool of yourself in front of those people, so in that way, those friends are a huge inspiration to try not to suck and not shame them. 

Mac, do you feel a similar way about lyrics? 

MM: Always. Kind of along the lines of what Jim’s saying, I think about it two ways. One, I don’t want to write lyrics that are going to embarrass my family or anyone in the band. Secondly, I do want to write lyrics that when people we know hear them, it makes them laugh. At least a couple lines here and there are kind of a joke – not unserious, but just meant to be funny. Beyond that, I try not to think about it too much, because I think you can get a little hung up if you’re worried too much about how something will be received.

Anniversary tours 

You played a run of tour dates celebrating the 30th anniversary of Foolish last year. How do you look back on that experience?

MM: Remember when All Tomorrow’s Parties started and they were getting people to play a whole album? You know, getting Belle and Sebastian to play If You’re Feeling Sinister or whatever start to finish. And at the time, I remember thinking that it was not for me. Like, I don’t like seeing a band if I know what song is coming next, if they’re just doing something in order. And, also, I don’t really anticipate liking being in a band that’s playing the same songs in order every night. We’ve never done that. But then over the years, I got to see Gary Numan play Replicas at this club in Durham during Moogfest one year. It was incredible. I’ve gotten to see the Psychedelic Furs or X, these bands that I love and that maybe I didn’t think I would get to see again, doing anniversary tours, either the anniversary of the band or a certain album, and I always find it super fulfilling and exciting to see. I’m sure not every concert is in that mode, but for the most part, I found myself going like, “I gotta go see this band again.” So that took a little bit of the stigma for me out of doing an anniversary tour. 

We were already playing a lot of these songs live in our set because we play songs from all different records and different eras. But to be able to let fans know, “If On the Mouth is your favorite record, we’re doing a lot of songs from that on this tour.” I’m not saying we’re playing the whole thing start to finish – on the On the Mouth anniversary tour, we played it start to finish once In New York. But that’s weird because then your set’s over, and it’s 45 minutes. So then we came back out and played a 10-song encore or something like that. We’re doing these anniversary tours, and we are playing a lot of songs from those records, but we’re also mixing it in with other things for the most part. I’ve enjoyed it because, obviously, fans love it, and it makes us relearn some songs from those records that we don’t normally play because if we’re only playing if there’s only room for two songs from Foolish in a set where we’re trying to play songs from 15 different records, one of those songs is probably not going to be ‘Keeping Track’. But if you’re trying to play a lot of different songs from Foolish, then you have to learn these kinds of deeper cuts.

Is relearning deep cuts also inspiring when you’re in a phase of writing or working on demos?

MM: I don’t know how much those things have overlapped, but I do think it’s interesting to revisit old songs and just go like, “What were we thinking when we used this tuning or had this song structure?”

JW: It’s surprisingly difficult to remember how to play some of this stuff. Like, “Who was I?” 

MM: And it’s weird because a lot of times, there’s muscle memory. I can’t remember how to play it, but if I’m trying to figure it out, I’ll know what I wasn’t doing. My hand was not in this part of the neck; I must have been playing it differently. So then you mess around until you’re like, “This feels familiar.”

How did touring in general inspire Songs in the Key of Yikes

MM: I think that touring has always been a source of material in terms of the lyrics. But in particular, touring for the last couple of years has been inspirational because it’s the first since we started playing with Laura King on drums. Playing with someone new, it’s kind of like, if someone hands you a guitar that you’ve never played before and they’re like, “Write some songs.” Just playing a different instrument is inspirational in itself; it just sounds different, feels different. And so playing with Laura King has been super exciting and fun. Once we had a bunch of shows under our belt, we’re like, “Now this is going to be awesome to get to make a record with her, because we know what it feels like to play with her, and it’s great.” Just having her in the band has been inspiring.


This interview has been edited and condensed for clarity and length.

Superchunk’s Songs in the Key of Yikes is out now via Merge.

Love Is Blind UK Season 3: Cast, Rumours & Release Date

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Love Is Blind: UK brings the global hit dating experiment to Britain, and viewers continue to engage with its captivating format. The second season of the series, currently on Netflix, made the streamer’s top 10 list in 32 countries this week, with 2.6 million views.

Two additional episodes of the current season will drop on August 27. Once things are wrapped up, should we expect more? Turns out, we have good news in that department.

Love Is Blind: UK Season 3 Release Date

Love Is Blind UK season 3 is definitely happening. Netflix has renewed the series, so you can expect at least another installment to come your way in 2026, likely during the summer.

In fact, given the success of the franchise, we wouldn’t be surprised if the show went on for years to come.

Love Is Blind: UK Season 3 Cast

With season 2 not even in the rearview window, we don’t know anything about the season 3 cast just yet. Matt and Emma Willis will return to host, but who enters the pods will depend on how casting goes.

Speaking of, if you ever dreamed of going on the series, there’s no better time than the present to take the plunge. Applications for Love Is Blind: UK Season 3 are now open.

What Is Love Is Blind: UK About?

As most dating shows, Love Is Blind: UK centres on singles searching for love. The ace up its sleeve is the premise.

Over several weeks, participants form connections in “pods.” They talk without knowing how the other person looks, in an attempt to discover whether emotional chemistry can outweigh physical attraction.

If a bond proves strong enough, couples get engaged sight unseen. Then, they meet in person and test their relationship in the real world. At the end of the experiment, they must decide at the altar whether they’re truly meant to be.

The pod setup creates genuine emotional connections and makes Love Is Blind: UK stand out from typical dating shows. At the same time, the big reveal moments add tension and surprise into the mix.

All in all, the show is more than a guilty pleasure. It’s exciting and highly bingeable. We’re keeping our fingers crossed for new seasons to keep coming our way.

Are There Other Shows Like Love Is Blind: UK?

If you like the UK version, you will probably enjoy the original Love Is Blind, as well as any of the spin-offs.

Other popular Netflix reality series include Too Hot to Handle, Perfect Match, Better Late Than Single, and The Ultimatum: Queer Love.

Fit for TV: The Reality of The Biggest Loser Season 2: Cast, Rumours & Release Date

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If you were a fan of competition show The Biggest Loser, which aired for 18 seasons, you’ve probably wondered what really went on behind the scenes. Thanks to a new Netflix docuseries, you can find out. As expected, it wasn’t all rainbows and butterflies.

Fit for TV: The Reality of The Biggest Loser premiered on the streaming platform on August 15. It’s currently the second most-watched English show globally, with 7.5 million views this week alone. Does that mean more episodes might be on the way?

Fit for TV: The Reality of The Biggest Loser Season 2 Release Date

At the time of writing, there’s no official news about a potential Fit for TV: The Reality of The Biggest Loser season 2.

Over the course of three episodes, the docuseries does an effective job of taking viewers behind the scenes of the hit reality show. Unless any new information from that time comes to light, we’re pretty sure this is all we get.

Fit for TV: The Reality of The Biggest Loser Cast

  • Bob Harper
  • Alison Sweeney
  • Ryan Benson
  • Suzanne Mendonca
  • Jennifer Kerns
  • Olivia Ward

What Is Fit for TV: The Reality of The Biggest Loser About?

The Biggest Loser saw contestants unhappy with their weight work with trainers to slim down through intensive exercise and strict diet plans. They also had weekly challenges and faced eliminations based on their progress. Whoever lost the most weight got a cash prize.

The show won over viewers with tales of triumph, grit, and reinvention. In reality, things weren’t always as inspiring as they looked on TV.

Fit for TV sets out to explore the show’s impact on contestants’ physical and mental health. It also touches on the extreme methods used to achieve rapid results, and the broader cultural obsession with weight loss that fueled its success.

Through interviews and archive footage, it examines how the show made entertainment and wellness collide, sometimes in unfortunate manners. Expect appearances from former participants, as well as trainer Bob Harper and host Alison Sweeney.

While there’s no doubt that the reality show was culturally significant, its legacy is complicated. We may not get Fit for TV: The Reality of The Biggest Loser season 2, but the three episodes currently streaming raise enough questions about body image and the ethics of reality TV.

It’s not about how fast you get shredded, but more about whether you stay the course.

Are There Other Shows Like Fit for TV?

If you enjoyed Fit for TV, you might also like Dark Side of Reality TV, which tackles shows like America’s Next Top Model, Toddlers & Tiaras, and Survivor.

Alternatively, you might expand your horizons with other captivating docuseries streaming on Netflix. We recommend checking out Conversations with a Killer: The Son of Sam Tapes, WWE: Unreal, Amy Bradley Is Missing, and Critical: Between Life and Death.

10 Albums Out Today to Listen To: Water From Your Eyes, Mac DeMarco, Deftones, and More

In this segment, we showcase the most notable albums out each week. Here are the albums out on August 22, 2025:


Water From Your Eyes, It’s a Beautiful Place

It's A Beautiful Place“It ended up being about time, dinosaurs and space,” Nate Amos said of Water From Your Eyes‘ new album It’s a Beautiful Place. “We wanted to present a wide range of styles in a way that acknowledges everything’s just a tiny blip.” The follow-up to 2023’s breakout Everyone’s Crushed is characteristically silly, freaky, and clunky – because what’s more awkward than making sci-fi indie rock about cosmic existentialism – until its vast emotional range hits you. In the “long hard road from here to the truth,” as Rachel Brown puts it on ‘Playing Classics’, the band hardly stays motionless, let alone cynical. Silly, yes, but undeniably soulful and striking. Read the full review.


Mac DeMarco, Guitar

Guitar album coverIt was about time for Mac DeMarco to release a record like Guitar, an unironically guitar-based and ostensibly straightforward collection of songs that he recorded alone at his home studio in Los Angeles in about two weeks. As breezy and easygoing as it sounds, DeMarco has cultivated his gift for fraying and flexing the edges of his cozily bare-bones sound, both lyrically and vocally. He has a way of coming off both emblematically laidback and somehow unmoored, showing you the way around the wandering heart of his music without ever handing you the key. Read the full review.


Deftones, private music

private music album coverDeftones are back with their 10th album, private music, which deftly balances their signature brutality and lushness. Featuring the previously released singles ‘milk of the madonna’ and ‘my mind is a mountain’, the follow-up to 2020’s relatively muted Ohms was produced by Nick Raskulinecz, who previously worked on 2010’s Diamond Eyes and 2012’s Koi No Yokan and does an incredible job here. Also joining the band’s creative core of Chino Moreno, Stephen Carpenter, Abe Cunningham, and Frank Delgado is touring bassist Fred Sablan, making it the first since Sergio Vega’s departure in 2021.


Superchunk, Songs in the Key of Yikes

Songs in the Key of Yikes album coverSuperchunk have returned with their 13th studio LP, Songs in the Key of Yikes, their first since 2022’s Wild Loneliness and the departure of longtime drummer Jon Wurster. With Laura King now a permanent member, the effortlessly catchy and defiant album also features Bella Quinlan and Holly Thomas of Quivers, Rosali, as well as touring bassist Betsy Wright. “It’s always been the case that everyone is going through something that you may not be aware of,” Mac McCaughan said in a press release. “This is currently more true than ever—but also the case that we are all going through some things together. In the face of that, what good is art and where is happiness found? (Spoiler alert: I don’t know.)” Read our inspirations interview with Superchunk.


Hand Habits, Blue Reminder

Hand Habits - Blue Reminder Cover Though oscillating between emotional extremes, Hand Habits’ new album Blue Reminder gels together beautifully. Nimble, patient, yet ambitious, the 12-track LP was recorded in Los Angeles by Phil Hartunian with co-producer Joseph Lorge. It features contributions from Alan Wyffels, Gregory Uhlmann, Olivia Kaplan, Blake Mills, Tim Carr, Daniel Aged, and Joshua Johnson, and Anna Butterss of SML. “For this record I set out to no longer shapeshift when it came to the person I become in the face of love,” Meg Duffy said. The singles ‘Wheel of Change’, ‘Jasmine Blossoms’, ‘Dead Rat’, and ‘Bluebird of Happiness’ arrived ahead of the release.


Case Oats, Last Missouri Exit

Out now on Merge, Last Missouri Exit is the debut album by Case Oats, the Chicago-based band led by Casey Gomez Walker and featuring Spencer Tweedy on drums, Max Subar on guitar and pedal steel, Jason Ashworth on bass, Scott Daniel on fiddle, and Nolan Chin on piano and organ. “I feel like we were really relaxed. We did maybe three or four live takes of each song to make sure we got it,” Tweedy said of the recording process in our Artist Spotlight interview. “I remember, when Casey and I were opening up the basic tracks that we did with the whole band later to start adding vocals and things, feeling really proud and relieved that the tracks sounded so stable and assured.”


Wolf Alice, The Clearing

The Clearing Album coverWolf Alice lean into their glammiest, campiest instincts on their new album The Clearing, which follows 2021’s Blue Weekend. Compared to the fantastic lead single ‘Bloom Baby Bloom’, the rest of the LP is confident if a little timid in its grandiosity. It was written in the band’s native North London and recorded in Los Angeles with producer Greg Kurstin. ‘The Sofa’ and ‘White Horses’ also previewed the record.


Earl Sweatshirt, Live Love Laugh 

Live Laugh Love cover artworkEarl Sweatshirt has dropped a new album, Live Love Laugh. “I named it before I wrote it,” he remarked. “And then everything started clicking.” It marks the rapper’s first solo record since 2022’s Sick!, though in 2023 he released the Alchemist collaboration Voir Dire. Woozy, cerebral, and off-kilter, the collection features Erykah Badu on the closing track ‘Exhaust’, and features production from Theravada, Navy Blue, Black Noi$e, and Child Actor. “Constrictions breed creativity,” Sweatshirt added. “There are rules to reality. It reminds me of Ifá—how spirits operate within that system. I need rules. I need assignments.”


Nourished by Time, The Passionate Ones

The Passionate Ones album coverMarcus Brown crafted his sublime new Nourished by Time album, The Passionate Ones, between Baltimore, London, and New York. Too resonant to slip into the background, the follow-up to Erotic Probiotic 2 and last year’s Catching Chickens EP was previewed by the singles ‘Max Potential’, ‘9 2 5’, and ‘BABY BABY’. Flitting between jazz, funk, R&B, indie rock, and electronic music, Brown explores themes of romance, labor, self-actualization, and more.


Winter, Adult Romantix

Winter - Album Art - Adult RomantixWinter has followed up her 2022 breakout What Kind Of Blue Are You? with another kaleidoscopic record, Adult Romantix. The singer-songwriter described the album as “a tunnel of summers and memories,” drawing inspiration from Mary Shelley’s Frankenstein and ‘90s rom-coms alike. It was recorded and produced with longtime collaborator Joo Joo Ashworth (SASAMI, Corridor, Automatic) and mixed by Henry Stoehr (Slow Pulp). While her previous album featured Hatchie and SASAMI, this time Winter enlisted Horse Jumper of Love for ‘Misery’, Tanukichan for ‘Hide-A-Lullaby’, and Alex G’s Samuel Acchione on ‘Running’.


Other albums out today:

Greg Freeman, Burnover; Laufey, A Matter of Time; Jobber, Jobber to the Stars; Hunx and His Punx, Walk Out on This World; Kaitlyn Aurelia Smith, GUSH; Ghostface Killah, Supreme Clientele 2; TOPS, Bury the Key; Hot Mulligan, The Sound A Body Makes When It’s Still; Blake Mills & Pino Palladino, That Wasn’t A Dream; Sir Chloe, Swallow the Knife; Dean Johnson, I Hope We Can Still Be Friends; Royel Otis, hickey; Jon Batiste, Big Money; Double Wish, Double Wish; Scree, August; Sombr, I BARELY KNOW HER; Delicate Steve, Luke’s Garage; Wreck and Reference, Stay Calm; Teyana Taylor, Escape Room; Kid Cudi, FREE; Anand Wilder, Psychic Lessons; BigXThaPlug, I Hope You’re Happy; Kathleen Edwards, Billionaire; Mariah the Scientist, HEARTS SOLD SEPARATELY; Dinosaur Pile-Up, I’ve Felt Better; Ava Max, Don’t Click Play; quannnic, Warbrained; Offset, KIARI; Kerala Dust, An Echo of Love; Three Days Grace, Alienation; Glitterfox, Decoder; James Yorkston, Songs for Nina And Johanna; Claire Morales, Lost in the Desert.

Top 10 Reasons To Buy A LWRC Rifle

LWRC rifles are renowned for their exceptional performance and reliability, making them a smart choice for firearm enthusiasts. Whether you’re a seasoned shooter or new to the field, these rifles offer impressive customization options. Here, we explore the top 10 reasons to buy an LWRC rifle.

Choosing LWRC rifles for your firearm collection is a decision that emphasizes quality and innovation. These firearms are meticulously engineered, providing enthusiasts with a blend of reliability, performance, and versatility. Whether your interest lies in tactical shooting or hunting, LWRC rifles can enhance your experience. This discussion outlines the key reasons these firearms are highly regarded in the market. You can explore more options here and buy LWRC rifles online.

1. Dependability and Performance

LWRC rifles are celebrated for their dependability. Designed to endure challenging conditions, these firearms maintain their functionality without fail. Their sturdy construction ensures consistent performance, whether you’re at a shooting range or out in the field. The advanced materials used in their production contribute to their durability and longevity, offering you a reliable tool that stands the test of time.

2. Superior Accuracy

Performance is another area where LWRC rifles excel. They deliver superior accuracy and smooth operation, thanks to their innovative design features. The gas-piston system commonly found in these rifles reduces recoil and enhances precision, providing you with greater control over your shots. This makes them suitable for both competitive shooting and tactical applications, where accuracy is crucial.

3. Customization Opportunities

One of the most appealing aspects of LWRC rifles is their ease of customization. These firearms allow enthusiasts to tailor their weapons to meet specific needs and preferences. From adjustable stocks to various sighting systems, the customization possibilities are extensive, ensuring your rifle aligns perfectly with your shooting style.

4. Modular Design

The modular design of LWRC rifles is especially attractive to those who enjoy personalizing their equipment. Whether you’re looking to enhance the aesthetic appeal or improve functional aspects such as grip or sight alignment, these rifles offer ample opportunities for modification. The variety of aftermarket parts available further expands your options for creating a truly unique firearm.

5. Versatility Across Activities

LWRC rifles are known for their versatility across different shooting activities. They are equally suited for hunting expeditions as they are for competitive shooting events, offering unmatched adaptability. Their design allows you to transition between various uses without sacrificing performance or reliability.

6. Wide Range of Calibers

This versatility is partly due to the array of calibers and configurations available within the LWRC lineup. Whether you’re engaging targets at long range or navigating through dense underbrush during a hunt, there’s an LWRC model tailored to meet those demands effectively. This adaptability makes them an attractive choice for a diverse group of firearm owners.

7. Accessibility

With AR15 rifles for sale online being more accessible than ever, choosing an LWRC model means investing in a firearm that grows with you as your skills and interests evolve. It provides you with an edge in any scenario where precision and reliability are essential, supporting both recreational and professional pursuits.

8. Innovative Engineering

LWRC rifles are a product of innovative engineering, incorporating the latest technology to enhance performance. This forward-thinking approach ensures that each rifle is equipped to meet modern demands, making them a valuable addition to any collection.

9. Trusted Brand

As a trusted brand, LWRC has built a reputation for quality and excellence in the firearms industry. Their commitment to producing top-tier rifles has earned them a loyal following among enthusiasts and professionals alike.

10. Investment Value

Finally, investing in an LWRC rifle is a wise decision for those looking to add value to their collection. These rifles not only offer exceptional performance but also hold their value over time, making them a smart financial choice for collectors.

How to Promote Your YouTube Music Video: Best Free and Paid Options

When you drop a music video on YouTube, the hardest part usually isn’t the upload it’s getting people to actually watch it. Simply hitting “publish” isn’t enough with millions of songs and videos flooding the platform daily. Promotion must be as important as creativity if you want your music to stand out.

I’ve been in YouTube growth for a while, and I can assure you: smart planning beats shortcuts. I’m sharing the greatest free and paid YouTube music video promotion methods to help you gain traction without wasting time or money.

Let’s dive in.

Why Music Promotion on YouTube Feels Different

YouTube isn’t just another social platform. It’s both a search engine and a social hub which means your video can get discovered months or even years after release if you play your cards right.

But here’s the twist: music content is one of the most competitive categories. Between official music videos from labels, independent artists, and cover creators, you’re fighting for visibility in a crowded market. That’s why promotion matters not in the “spam links everywhere” sense, but in getting your video in front of the right audience and giving the YouTube algorithm reasons to recommend it.

Free Ways to Promote a YouTube Music Video

Not everyone has a marketing budget, especially when you’re just starting out. The good news? There are powerful free tactics that can get you traction if you’re willing to put in some work.

1. Make Your Song Royalty-Free for Creators

Not enough musicians use this trick. Make your song royalty-free and let YouTubers use it to spread it.

Why? Because thousands of vloggers, gamers, and podcasters search for safe background music. They indirectly promote your music to their listeners by using your tune. That’s free exposure, and if your song is catchy, people will want the complete version.

To ensure your music is used freely on YouTube with credit, express it properly. That protects you against misuse while maximizing reach.

2. Submit to Free Music Libraries

Once your track is royalty-free, you need to put it where creators are already looking. Uploading it to YouTube music libraries is the easiest way to do that.

One solid option is the TubePilot free music library. It’s designed for creators who want safe background tracks, and having your music there means people can stumble across it while searching for their next soundtrack.

Beyond that, don’t ignore authority sources that already have strong reputations. NoCopyrightSounds (NCS), for example, is a massive channel and label that specializes in releasing music free for creators, and their reach is insane. Similarly, Kevin MacLeod’s Incompetech is legendary in the royalty-free world. Getting your song into these ecosystems can push it in front of millions, however, it may be more difficult to get approved.

3. Optimize Like a Strategist, Not an Artist

I realize most bands choose creativity over technique, but YouTube SEO counts. You may tell the algorithm who your video is for using its title, description, and tags.

  • Title: include your artist name + song name + keyword like “Official Music Video.”
  • Description: write more than a single line. Use this space to tell your story, add lyrics, include links, and keywords naturally.
  • Tags: target variations of your song title, genre, mood, and related artists.

This doesn’t mean spamming keywords. It means being intentional so your video surfaces in the right search results.

4. Community Building Over Spamming

Instead of dropping your link in random comment sections or forums (which rarely works), focus on building relationships in your genre’s community.

  • Engage on Reddit threads dedicated to your music style.
  • Comment meaningfully on other artists’ videos.
  • Join Discord communities where creators and listeners share music.

The goal is to get noticed as a genuine participant, not someone pushing links. Once people recognize your name, they’ll naturally check out your music.

Paid Ways to Promote a YouTube Music Video

At some point, you may want to accelerate growth with paid methods. The key here is to use your budget wisely because throwing money into ads without a strategy can burn cash fast.

1. YouTube Ads Done Right

Running video ads through Google Ads is one of the most direct ways to put your music video in front of targeted audiences. But here’s the catch: if you don’t set up targeting properly, you’ll pay for views that don’t stick.

Best practices:

  • Target by interest (people already engaging with music similar to yours).
  • Use placements (advertise on channels where your audience hangs out).
  • Test short previews of your music video as skippable ads, not the full version.

Done correctly, this can create a funnel of highly interested listeners who then watch the full video organically.

2. Influencer Partnerships

Not everyone needs A-list influencers. Many 10K – 100K micro-influencers have tighter communities and better engagement. Due to social proof, paying a niche YouTuber to highlight or react to your music might be more effective than commercials.

This doesn’t have to mean big dollars. Some influencers are open to collaboration if they like your music it’s worth reaching out authentically.

3. Professional Music Video Promotion Services

Sometimes, the smart move is to let professionals handle distribution. There are agencies and platforms that specialize in promoting music videos in ways that blend organic engagement with paid ads.

One such service which I recommend is offered through LenosTube. Their campaigns use YouTube Ads, external ads and social media to reach real, targeted audiences without bots or phony views. It’s not about exaggerating stats, but placing your video for natural growth.

Consider this a supplement to organic promotion. It works best when your music is already optimized and you’re building community, so the paid push accelerates what’s already working.

How Free and Paid Work Together

Here’s the truth: free and paid strategies aren’t rivals, they’re teammates.

  • Library, SEO, royalty-free, and community strategies underpin organic discovery.
  • Paid ads, influencer collabs, and services accelerate discovery.

If you rely only on free, growth can be slow. If you rely only on paid, growth can feel hollow. But combine the two, and you build both momentum and longevity.

The Big Picture

Promoting a music video on YouTube is about more than hitting numbers it’s about building a real audience that sticks around for the next drop. That means thinking beyond the upload:

  • How can I make my music spread organically?
  • Where can I place it so creators and communities amplify it for me?
  • When is it worth investing money, and what’s the smartest way to spend it?

Those with the most money don’t necessarily win on YouTube. Those who continually show up, test new things, and view promotion as an integral part of their craft.

You can’t expect anything to happen when you upload your video. If you want your music to stand out from the crowd, you need a plan that combines free visibility with clever paid boosts.

Amber Mark Announces New Album ‘Pretty Idea’, Shares New Song

Amber Mark has announced her sophomore album, Pretty Idea, following up 2022’s Three Dimensions Deep. It’s set to drop on October 10, just ahead of her joining the North American leg of Sabrina Carpenter’s Short n’ Sweet Tour, and I’m sure fans of ‘Manchild’ will find a lot to like on Mark’s new single ‘Let Me Love You’. It was written by Mark and produced by Julian Bunetta (Sabrina Carpenter, Gracie Abrams) and Matt Zara (Teddy Swims, Lola Young). Check it out below.

Pretty Idea, which also follows the Loosies EP, features the previously released singles ‘Sweet Serotonin’, ‘Wait So Yeah’, ‘Won’t Cry’, and ‘Sink In’.

Pretty Idea Cover Artwork:

Pretty Idea album cover

Doja Cat Shares New Single ‘Jealous Type’

Doja Cat has shared a new single called ‘Jealous Type’. The rapper-singer produced the bouncy track, which she debuted live at Outside Lands, with Jack Antonoff and Ari Starace aka Y2K. It arrives with a Boni Mata-directed video, which you can check out below.

‘Jealous Type’ serves as the lead single from Doja Cat’s new album Vie, which is due September 26 via Kemosabe/RCA. Speaking about working with Antonoff in an interview with Apple Music 1’s Zane Lowe, Doja said:

It’s fun because I have a subject matter. There’s something that I can look at and choose what topic I want to do. So it’s formulaic, but I’m able to play. And at the same time, yes, I’m working with Jack Antonoff and working with a person that’s new in my life. And so it’s the grappling with talking about something personal and creating something fresh, and then getting to know someone new, and then all of these things fell together really naturally, and he’s just been such a wonderful person to work with. But yeah, I think it’s just been nice to play. I really played through the whole thing. I literally have a song called “Silly Fun,” and that’s the love-bombing song. But “Amen” is one song off of the album that is very goofy. And I think what I wanted to do was play with my voice in ways that are a little bit less unconventional. And so I’m shrieking a little bit on this album, and that’s been a lot of fun.

5 Ways Creators Can Protect Their Artistic Legacy

Artists dedicate themselves completely to creative endeavors, developing artistic collections reflecting unique perspectives and abilities. Yet many creators disregard essential artistic journey components, such as ensuring continued appropriate work management and valuation following their passing. Without proper planning, even exceptional artistic legacies potentially face disorganization, confusing families regarding rights and responsibilities while potentially valuable creations remain unprotected.

Creative processes extend beyond final brushstrokes, concluding musical notes, or completed manuscripts. Protecting artistic legacies requires identical intentionality and attention to creative work. Consider these five essential strategies creators should implement to safeguard lifetime achievements for subsequent generations.

Create a Comprehensive Inventory of Your Work

The cornerstone of legacy preservation starts with comprehensive record-keeping. Many creators undervalue the extent of their artistic production, frequently uncovering overlooked pieces stored in workspaces, storage facilities, or digital archives.

Your catalog should encompass thorough descriptions, creation dates, present locations, approximate values, and any current licensing contracts. For visual creators, capture images of each piece using adequate lighting from various perspectives. Musicians should preserve original recordings and musical notation. Authors must document manuscripts, published materials, and any retained derivative rights.

This record-keeping fulfills various functions: it assists executors in understanding their responsibilities, supplies proof for copyright assertions, and guarantees nothing valuable gets missed or disposed of. Consider employing specialized software created for artists to maintain these files and consistently refresh your inventory as you produce new creations.

Draft Artist-Specific Estate Planning Documents

Standard estate planning documents frequently fail to address the distinctive requirements of creative professionals. Collaborate with legal experts who comprehend artistic assets to create specialized documents addressing your circumstances.

Your will should contain comprehensive instructions for managing creative works, including which pieces should be preserved, donated, or sold. Consider creating specific funds to maintain and promote your work. Address concerns about authentication, reproduction rights, and the completion of incomplete projects.

A revocable trust can offer additional flexibility for overseeing artistic assets, particularly if your work produces continuing royalties or needs active management. Consulting with a probate lawyer in Dallas or your local region can help guarantee that these documents are handled correctly in your estate’s artistic and financial elements while meeting state-specific regulations.

Establish Clear Copyright and Intellectual Property Documentation

Comprehending and recording your intellectual property rights establishes the foundation of artistic legacy preservation. Copyright law automatically safeguards original creative productions, yet demonstrating ownership and grasping the extent of your rights demands appropriate documentation.

File your most important works with the U.S. Copyright Office. This is to create a public record of your ownership. While copyright begins at the moment of creation, registration offers extra legal advantages and simplifies enforcement for your beneficiaries. Maintain comprehensive records of creative processes, particularly for collaborative projects with contested ownership.

For musicians, this encompasses grasping publishing rights, performance royalties, and mechanical licenses. Visual artists should record any reproduction rights they’ve maintained or transferred. Writers must monitor subsidiary rights for adaptations, translations, and global distribution. These rights can produce revenue for decades following your death, yet only if your beneficiaries comprehend their holdings and management methods for these assets.

Appoint Knowledgeable Executors and Successors

The individual who oversees your estate following your death will make vital choices regarding your artistic heritage. Many artists automatically select family members without evaluating whether they possess the expertise and abilities to manage creative assets appropriately.

Your executor should comprehend the art industry, including assessing creative works, understanding copyright regulations, and making knowledgeable choices about conservation versus liquidation. Consider naming co-executors:

  • One relative who grasps your intentions
  • One art expert who contributes professional knowledge

For continuous oversight of your artistic heritage, create a foundation or designate a literary executor who concentrates exclusively on advancing and safeguarding your work. This individual might supervise publications, exhibitions, licensing agreements, and verification matters. Supply explicit written direction regarding your preferences for how your work should be displayed and promoted.

Plan for Digital Asset Management

Modern creators operate extensively in digital mediums, from digital artwork files to social media accounts to online sales platforms. These digital properties need particular consideration in estate planning since they’re regulated by service agreements that may not automatically pass to beneficiaries.

Record all your digital accounts, including creative platforms, social media, cloud storage, and any online venues where you distribute work. Supply comprehensive instructions for accessing these accounts and detail how you want them administered. Some platforms provide legacy contact options that permit designated individuals to oversee accounts following your death.

Consider how digital creations should be maintained and whether they should remain accessible online. Prepare for the technical elements of sustaining digital collections, including file format updates and storage arrangements. Your digital footprint frequently becomes a primary method for fans and scholars to access your work, making appropriate management essential for enduring legacy conservation.

Endnote

Artistic legacy protection requires equivalent dedication and foresight applied to creative work. Implementing these proactive measures ensures lifetime achievements continue inspiring, generating revenue, and representing artistic vision beyond one’s lifetime. Legacy planning investment creates invaluable benefits for family members and broader artistic communities, benefiting from preserved creative contributions.

A Beginner’s Guide to Identity and Access Management 101

Identity and Access Management, or IAM, is a key part of modern security. It helps control who can access what in a company.

Every organization, big or small, needs a way to manage users, passwords, and permissions. Without this, systems become vulnerable.

Hackers often look for weak points, and poor access control is one of them. That is why businesses spend time and money on IAM.

This guide explains what IAM is, why it is important, and how it works. We will also look at its benefits and some common mistakes to avoid. By the end, you will understand why companies rely on IAM and what makes it so useful.

What is Identity and Access Management?

Identity and Access Management is a system that manages user identities. It controls who is allowed to use company resources.

These resources can be files, applications, or entire networks. IAM makes sure the right people have the right access at the right time. It also keeps out those who should not have access.

The goal is simple: protect data and make systems secure. IAM tools do this by using policies, rules, and authentication methods. For example, when an employee logs in, the system checks their identity.

If they are approved, they can continue. If not, access is denied. This process happens thousands of times each day in big companies.

Key Elements of an IAM Framework

An IAM framework is the structure that defines how IAM works. It includes rules, processes, and tools for managing identities.

A good framework answers important questions. Who can access what? How is access granted? How do we remove access when someone leaves?

The framework has several key parts. The first is identification, which means knowing who the user is. The second is authentication, which checks if they are who they claim to be. This is often done with passwords or biometrics. The third is authorization. This step decides what the user can do once they log in. The last part is auditing. This means keeping records of access. If something goes wrong, these logs help find the cause.

Companies design their framework based on their needs. A small business may need a simple setup. A large company may need complex rules with multiple layers of security. No matter the size, a solid framework is critical for safety and compliance.

Why IAM is Important for Businesses

IAM is not just a technical tool. It is a business tool. When done right, it improves security, saves money, and helps meet regulations. Cyberattacks are expensive. A single data breach can cost millions. IAM reduces that risk by limiting access to sensitive data.

It also makes work easier. Employees get the access they need without delays. This improves productivity. IAM also helps with compliance. Many industries have strict rules about data protection. A good IAM system ensures the company follows those rules.

Another benefit is scalability. As companies grow, they add more users and systems. IAM makes it easy to manage this growth. Without IAM, access management becomes a nightmare.

Common Mistakes to Avoid

Many businesses make mistakes with IAM. One common mistake is giving too much access. Employees often get permissions they do not need. This creates security risks. Another mistake is failing to remove access when someone leaves the company. Former employees should never have access to company data.

Weak passwords are another issue. Even the best IAM system cannot help if users choose simple passwords. Companies should enforce strong password policies. Multi-factor authentication is also important. It adds an extra layer of security.

Finally, some businesses set up IAM but never review it. Policies and access rules need regular checks. If they are outdated, the system will not be effective.

Final Thoughts

IAM is an essential part of modern business security. It protects data, improves efficiency, and supports compliance. The best way to start is with a clear framework and good policies. Regular reviews and updates keep the system strong.

Whether your company is small or large, IAM will help you stay secure. It is an investment that pays off by reducing risks and keeping operations smooth. In a world where threats keep growing, IAM is not optional. It is a must-have for any organization that values its data and reputation.