Ekko Astral have announced their debut album for Topshelf, pink balloons, sharing the single ‘devorah’ along with the news. The LP arrives on April 17, and it includes the previously shared song ‘baethoven’. Check out Kate the Cursed‘s video for ‘devorah’ below, along with the album cover (by Pablo Manriquez) and tracklist.
“This song is about empathizing with marginalized people in spite of the discomforts of capitalism and expressing gratitude to those who persevere through the worst our world can offer,” the band said in a statement. “The chorus is a reference to ‘missing and murdered indigenous persons’, a term often used to describe the high rate of killed and kidnapped Native Americans. It’s a reference to how our country doesn’t give any legal consent to the use of these peoples’ lands, but it is willing to express some form of verbal contrition for those who are gone too early…and what that says about how it treats all of its historically disadvantaged communities.”
pink balloons Cover Artwork:
pink balloons Tracklist:
1. head empty blues
2. “baethoven”
3. uwu type beat
4. on brand
5. somewhere at the bottom of a river between l’enfant plaza and eastern market
6. make me young
7. sticks and stones
8. buffaloed
9. devorah
10. burning alive on k st
11. i90 [feat. Josaleigh Pollett]
The photography sector has undergone a massive transformation in recent years, thanks to all the advancements of the last decade. One of the technologies that helped bring numerous improvements is blockchain. While originally the blockchain was created for cryptocurrencies and to help people understand how to buy Bitcoin at the best price possible, now this technology has found applications in various industries, including photography.
Blockchain is a distributed and decentralized ledger that records transactions with the help of nodes across several computers. It provides transparency, immutability, and security to digital assets. These characteristics also made blockchain ideal for the photography sector, where some issues have been identified over the years, including counterfeit products and infringement.
Let’s learn more about blockchain technology and how it can benefit the photography industry.
Blockchain works on complex mechanisms, but the general concept is quite easy to grasp. This technology can be described as a decentralized data storage that prevents data from being manipulated, owned or controlled by a single central player. Because blockchain is based on transparency and trust, the information on the ledger is available to the general public. This reduces the chances of manipulation and fraud.
For the photography industry, the blockchain can democratize the market and offer more opportunities to people from all around the world.
How can the photography industry transform through blockchain?
Authenticating digital assets. One of the biggest issues photographers face is the unauthorized distribution and use of their work. But with blockchain, some of their problems could improve, as photographers will finally be able to authenticate their digital assets, thus ensuring that their rights are respected and their works remain protected. By using blockchain, each photo can be registered on the blockchain, thus having an immutable record of the usage and ownership history. In this way, artists can control their creative work more.
Royalty management. With blockchain, photographers can also streamline their royalty management process. Blockchain enables the use of smart contracts, which represent self-executing contracts with the agreement’s terms written in code. Because of this fact, they can automatically distribute and track royalties to photographers when their work is sold or licensed. This has plenty of advantages as it eliminates the need for intermediaries and minimizes the changes of disputes and payment delays.
Copyright protection: Photographers face numerous challenges today, including copyright infringement, which happens when their pictures are shared or copied without consent. However, by using blockchain, artists could sign their work digitally, and only after that they would upload their image into the blockchain. This will create a tamper-proof and timestamped record, which will prove to be useful in proving the authenticity and originality of their work in case of disputes.
Ensuring transparency in licensing. Another quite complex process is licensing, which makes it challenging for artists to understand whether they receive fair compensation or how their work is being used. However, by using blockchain technology, the licensing transactions will be recorded on a transparent and open ledger that will allow artists to benefit from real-time visibility on how their work is used and licensed, thus ensuring they receive fair compensation and proper attribution.
What are the advantages of blockchain in the photography industry?
Blockchain allows a better distribution of work for photographers. This technology can be an efficient and cheap infrastructure for all the artists to deliver their photography better. Creators could use blockchain to distribute work to new channels, monetize their creations and sell to buyers directly.
Here are all the advantages that blockchain could bring to the photography sector.
Enhanced security. Blockchain will offer improved security to artists by storing and encrypting their digital assets across numerous nodes. This makes it very difficult for hackers to steal or tamper with the photographs, thus maintaining the confidentiality and integrity of the photographer’s work.
Authenticity and trust. Blockchain provides a trustless environment where artists can share their work without worrying about plagiarism or unauthorized use. With the decentralized nature of blockchain, there is no single point of failure. Moreover, the technology is tamper-proof, and the authenticity of the photographs’ work can be proven beyond doubt.
Better accessibility and global reach. Blockchain offers the possibility for photographers to expose their work to a worldwide audience without traditional gatekeepers or intermediaries in the way. Thus, creators can connect with collectors, buyers and art lovers from all over the world, offering new opportunities for monetization and exposure.
Transparent and immutable recordkeeping. Blockchain provides a transparent and immutable record of transactions, thus allowing photographers to keep track of the licensing history and the usage of their work. This helps with the enforcement of copyrights and also offers valuable insights into buyer preferences and market trends.
Streamlined payments. Blockchain uses smart contracts, which can automate the payment processes, thus ensuring photographers receive rightful earnings. Furthermore, blockchain can facilitate revenue sharing across numerous stakeholders involved in the photography sector, such as agents, models and publishers.
The bottom line
Blockchain technology can revolutionize the photography industry by streamlining the processes in the photo value chain, protecting rights and providing the artist with better control over their work. Blockchain is characterized by transparency, security and immutability, and these attributes can be precious in the photography industry, as this sector deals with some issues currently, including unauthorized use and copyright infringement.
As an artist, it is crucial to stay updated with the latest technological advancements because, in this way, you can explore the advantages you can add to your creative pursuit. By embracing blockchain technology in photography, you will not only protect your work better but also benefit from opening doors to revenue generation, collaboration and global recognition.
So, what is your opinion on implementing blockchain technology in the photography industry?
Bullion has shared the title track from his upcoming album Affection. It follows the producer and songwriter’s collaborative singles with Carly Rae Jepsen (‘Rare’) and Panda Bear (‘A City’s Never’). Check out a visual for ‘Affection’ below.
Hovvdy have released ‘Make Ya Proud’, the final advance single from their upcoming self-titled album, which arrives on April 26. It follows previous offerings ‘Forever’, ‘Jean,’ ‘Bubba’, ‘Portrait’, and ‘Meant’. Check it out below.
“This is one of a few songs on the record I wrote for my grandpa Pete, my father’s father. He passed away last summer and was in many ways the backbone of that side of my family,” the duo’s Charlie Martin explained in a statement. “I wrote ‘Make Ya Proud’ during that time in Mississippi, between trips to the coast to visit him in the hospital. It’s really hard to describe; but the songs are a celebration of him and how he inspired me.”
Waxahatchee was the musical guest on last night’s episode of The Late Show With Stephen Colbert, where she was joined by MJ Lenderman for a performance of ‘Right Back to It’. Watch it below.
‘Right Back to It’ is the lead single from Waxahatchee’s new album Tigers Blood, which came out on Friday. The Saint Cloud follow-up also includes the early tracks ‘Bored’ and ‘365’.
Pond have announced a new album called Stung!, which lands on June 21 via Spinning Top. The follow-up to 2021’s 9 will include the previously released single ‘Neon River’, as well as a new track, ‘(I’m) Stung’, which comes with a shot in Western Australia by Chris Adams. Check it out and find the album cover, tracklist, and Pond’s upcoming tour dates below.
“I wrote most of this while mowing someone’s lawn,” the band’s Nicholas Allbrook said of ‘(I’m) Stung’ in a statement. “I went home and put my fingers on the piano and pretty much played the base of it first go. This is a very rare and special treat and buoyed me for weeks. It’s funny because I had a mad crush on someone, and they dropped me like a sack of shit and this song just flew down and clocked me right in the forehead and I felt totally better. Then Gin and Gum added all their magic – cool sounds, passing chords.”
“It’s about being totally pathetically stung by someone and just having to be cool with it being unrequited,” he added. “Being resilient, accepting that you are a bit of a goose, but life goes on.”
Commenting on the visual, the band added: “We went to Lancelin, one of the most stereotypically Western Australian looking places in Western Australia, armed with a super 8 camera, 12 tubes of silver body paint and a rock eisteddfod wardrobe. Nothing but the blistering heat and dehydration and a battalion of legendary holidaymakers in ATVs stood between us and cinema history. Our friend Chris Adams also put on his little “filmic auteur” cap and carried our shit around while we cavorted among the dunes dressed like a knock off NSYNC. Omg and the bee!! The bee obviously makes it. Nick kind of lost his mind in the endless whiteness and started fearfully battling the beast in the sky. Probably all the paint fumes.”
Stung! Cover Artwork:
Stung! Tracklist:
1. Constant Picnic
2. (I’m) Stung
3. Neon River
4. So Lo
5. Black Lung
6. Sunrise For The Lonely
7. Elf Bar Blues
8. Edge of the World Pt. 3
9. Stars In Silken Sheets
10. Boys Don’t Crash
11. O, UV Ray
12. Last Elvis
13. Elephant Gun
14. Fell From Grace With The Sea
Pond 2024 Tour Dates:
May 1 – Nashville, TN – The Basement East
May 2 – Asheville, NC – The Orange Peel
May 3 – Atlanta, GA – Shaky Knees Festival
May 4 – Atlanta, GA – Terminal West
May 7 – Austin, TX W Mohawk
May 8 – Houston, TX – White Oak Music Hall
May 9 – Dallas, TX – Trees
May 11 – Denver, CO – Ogden Theatre
May 12 – Salt Lake City, UT – Kilby Court Block Party
May 15 – Oakland, CA – The New Parish
May 16 – Los Angeles, CA – Lodge Room
May 17 – San Diego, CA – The Observatory North Park
May 18 – Santa Ana, CA – The Observatory OC
Jun 14 – VIVID Sydney – Carriageworks
Jun 15 – Hobart, TAS – Altar
Jun 27 – Adelaide, SA – Lion Arts Factory
Jun 28 – Melbourne, VIC – Northcote Theatre
Jun 29 – Brisbane, QLD – Princess Theatre
Jul 06 – Fremantle, WA – Freo Social
Jul 20 – Byron Bay NSW – Splendour in the Gras
Sep 24 – Southampton, UK – Papillon
Sep 26 – Manchester, UK – Gorilla
Sep 27 – Leeds, UK – The Wardrobe
Sep 28 – Newcastle, UK – The Grove
Sep 29 – Glasgow, UK – King Tut’s Wah Wah
Oct 1 – Birmingham, UK – XOYO Birmingham
Oct 2 – Bristol, UK – Thekla
Oct 3 – London, UK – Scala
Oct 5 – Paris, FR – La Trabendo
Oct 6 – Brussels, BE – La Grand Salon, Botanique
Oct 7 – Amsterdam, NL – Paradiso
Oct 8 – Cologne, DE – Bürgerhaus Stollwerck
Oct 10 – Berlin, DE – Hole44
Oct 11 – Hamburg, DE – Fabrik
Oct 13 – Copenhagen, DK – Vega
In an always-evolving world of online casinos, attracting and keeping players are the two important factors of any platform’s success.
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Advertising and sponsorship strategies
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Attractive offers and promotions
Offering players temporary bonuses and promotional prizes are the little things online casinos use to achieve their main goal of attracting new players and keeping them on their websites. Application to any of these deals you can be given, such as deposit bonuses, free spins, no deposit deals, and loyalty programs, which give you gifts as you are a constant player. In addition, promotions and bonuses are always continuously adapted. That is why specialized bonus sites such as casinobonusca allow players to stay up to date. The user must register in the newsletter to learn about all the benefits, new bonuses, or unavailable bonuses of the best casinos in the digital market.
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Use of social media
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Variety and quality of games
An extensive catalog of superior games should be incorporated to meet the desires of various players from different walks of life and keep their passion for playing the game alive. Online casinos must deliver an array of possibilities, including slot games, classic table games, multiplayer adventures such as live poker, and other specialty entertainment. However, games must be produced by software developers of a good name, and by the rules of fair standards, players can have thrilling and fair gaming.
Special events and tournaments
The unbeatable approach of organizing special events and tournaments with exciting awards can boost the players’ enthusiasm and competition. Such events can be anything from slot tournaments to live poker games or luxury prizes. By creating chances enabling players to battle for exciting rewards, online casinos come in, a community is created, and social gaming becomes more interactive. Likewise, special events can make the team of players stay in the game and be exhilarated, ultimately leading to long-term retention.
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The mentioned casinos can draw and maintain players through all of the strategic set-up interventions, which are promotional offers, affiliate programs, and a strong presence on social media.
Have you ever wondered how some brands just stick in your mind, like a catchy tune you can’t shake off? There’s a good chance that their secret sauce is stellar graphic design. In the grand scheme of things, branding isn’t just about having a cool logo or a catchy slogan; it’s about telling your brand’s story in a way that resonates with people, making them remember and, more importantly, feel connected to your brand.
So, let’s dive into the fascinating world of graphic design and discover how it can utterly transform your brand identity, making your brand not just seen but felt and remembered.
What’s In A Brand?
Before we talk shop about graphic design, let’s chat about what a brand actually is. Imagine your brand as a person. Just like a person, a brand has a personality, a style, and a way of communicating that makes it unique. It’s what makes your brand relatable and memorable in the crowded marketplace of ideas and products. A strong brand architecture in Costa Mesa can help boost your brand presence and improve brand strategy.
Now, how do you ensure that this ‘person’ is putting their best foot forward? How do you make sure they’re dressed to impress, speaking eloquently, and truly connecting with people? That’s where graphic design comes into play.
The Magic of Graphic Design
Graphic design is much like the magic behind the curtain that brings your brand’s story to life. Imagine you’re at a party where everyone’s dressed to impress, but there’s one person whose outfit is not just stunning but tells a story, maybe with a vintage brooch that speaks of history or a modern, edgy cut that screams innovation. That’s what Electric Graphic Design in Bend does for your brand. It combines text, images, and colors to not just grab attention but also tell your brand’s unique story. And just like in fashion, trends in graphic design come and go, but the essence of conveying your brand’s identity remains constant. It’s about making sure that every visual element, from your business card to your social media posts, aligns perfectly with what your brand stands for.
But it’s not all about looking good. Effective graphic design communicates ideas in a way that’s easy to understand. It breaks down complex information into digestible visual bits, making it easier for your audience to grasp and remember your message. It’s the difference between a well-organized, visually appealing presentation and a cluttered, hard-to-follow one.
Branding Ideas Design Identitiy Marketing Concept
Logo Design: The Face of Your Brand
When it comes to branding, the logo is often the starting point—and for good reason. It’s like the handshake or the first impression you make on someone. A well-designed logo goes beyond being visually appealing; it encapsulates your brand’s essence, values, and personality. Take the Apple logo, for instance. Its simplicity and clean lines suggest innovation and elegance, qualities that Apple wants to be associated with. Or consider the Nike swoosh, a symbol of movement, speed, and athleticism. These logos transcend their markets and become recognizable symbols worldwide, carrying with them a weight of meaning and association.
Creating a logo that captures the essence of your brand is a critical step in building your brand identity. It’s not just about choosing something that looks cool or trendy. Your logo should be a timeless representation of what your brand stands for, capable of adapting and growing with your brand over time. It should be versatile enough to work across various mediums and applications—from your website to your product packaging—while still being distinctive and memorable. In essence, your logo is the foundation upon which your brand’s visual identity is built.
Color Psychology: Speaking Without Words
Color serves as a pivotal element in a graphic designer’s arsenal, adept at transmitting messages and eliciting emotions silently. Every hue carries distinct psychological effects that shape public perception of a brand. Blue, for example, symbolizes trust, serenity, and professionalism, rendering it a favorite among financial institutions and tech firms. Conversely, green signifies growth, wellness, and eco-friendliness, aligning perfectly with organic and environmentally conscious brands.
Choosing the right color palette for your brand is about more than just picking your favorite colors; it’s about understanding the emotions and behaviors you want to evoke in your audience. It’s also crucial for maintaining consistency across all your branding materials, creating a cohesive and recognizable brand identity. When your audience sees a particular shade of color, you want them to immediately think of your brand. That’s the power of color psychology in branding.
Typography: The Voice of Your Brand
Typography involves the skillful arrangement of text to ensure it’s clear, engaging, and visually appealing when presented. But it’s more than just choosing pretty fonts; it’s about finding the right voice for your brand. The typeface you choose carries with it an array of connotations and can dramatically alter how your message is perceived. A playful, whimsical font can convey creativity and fun, suitable for a brand that’s youthful and vibrant. Conversely, a strong, bold typeface might be used to project authority and reliability, ideal for a law firm or a financial institution.
The key is consistency and alignment with your brand’s personality. Your chosen typography should work seamlessly across all platforms, from your website to your packaging, ensuring that your brand’s voice is heard loud and clear. It’s not just what you say but how you say it that matters. Effective use of typography can elevate your brand, making it more memorable and engaging to your audience.
Packaging and Website Design: More Than Just Pretty Faces
In today’s digital age, your online presence is as important as your physical one, making your website and product packaging crucial components of your brand identity. They’re like the outfit your brand wears on a first date—they need to impress, communicate your brand’s personality, and leave a lasting impression. Your packaging and website should not only be visually appealing but also functional, offering a seamless and enjoyable experience for your customers. They should tell your brand’s story at a glance, inviting your audience to learn more.
Good design in packaging and website development speaks directly to your target audience, drawing them in with a compelling narrative and engaging visuals. For packaging, it’s about creating something that stands out on the shelf and communicates the quality and uniqueness of what’s inside. It’s your product’s first physical interaction with the customer, making it a critical touchpoint for establishing brand perception and loyalty. The design should reflect the essence of your brand, whether that’s luxury, simplicity, sustainability, or innovation. It’s not just about protecting the product; it’s about presenting it in a way that enhances the unboxing experience, making it memorable and shareable.
Bringing It All Together
Creating a cohesive brand identity through graphic design is like conducting an orchestra. Each element, from your logo to your color palette to your typography, needs to work in harmony to create a symphony that captivates your audience. It’s about creating a visual language that communicates who you are, what you stand for, and why you’re different from the rest.
But remember, graphic design is not just about making things look pretty; it’s about creating a connection with your audience. It’s about making your brand not just seen but also felt and remembered.
Final Thoughts
In the end, the art of branding through graphic design is about telling your brand’s story in the most compelling way possible. It’s about creating an identity that resonates with your audience, sets you apart from your competitors, and stands the test of time.
So, are you ready to transform your brand identity with the power of graphic design? Remember, it’s not just about the visual elements you choose but how they come together to tell your brand’s unique story. Dive deep into the world of graphic design, and let it be the magic wand that transforms your brand identity from ordinary to extraordinary.
Banner World stands at the forefront of banner print innovation, offering solutions that transform ideas into impactful marketing tools. The allure of banner printing lies in its simplicity and effectiveness. Printed banners serve as a vibrant canvas to broadcast your brand message loud and clear. In an era where brand visibility is paramount, the strategic use of vinyl banners and PVC banners can set a business apart.
The Power of PVC and Vinyl Banners
PVC banners and vinyl banners are the backbone of outdoor advertising. Resistant to weather conditions, durable, and visually appealing, they offer an unparalleled opportunity to showcase your brand in various settings. Banner World specializes in PVC banner printing and vinyl banner printing, ensuring every piece is crafted with precision, using high-quality materials for lasting impact.
Mesh Banners: The Choice for Versatile Display
Mesh banners bring a unique set of advantages, especially for outdoor use. Their perforated fabric allows wind to pass through, making them a perfect choice for high-wind areas. Whether it’s for construction sites or outdoor events, mesh banner options provide durability without compromising quality. Banner World’s expertise extends to creating custom-sized mesh banners, tailored to meet the specific needs of your project.
Emphasizing Quality in Banner Printing Services
The cornerstone of effective banner printing services lies in the quality of both the print and the material. Quality banners not only reflect your brand’s image but also withstand the test of time and outdoor conditions. Banner World prioritizes high-quality materials in every banner print job, from outdoor banners designed for indoor and outdoor use to custom banners that capture the essence of your marketing message.
Customization at Its Best: Custom Banner Printing
Custom banner printing opens up a world of possibilities for personalized advertising. With options ranging from double-sided banners to roller banners and advertising banners, the ability to tailor your message for your target audience is limitless. Banner World offers a free design service, allowing clients to bring their vision to life with custom signs and banners that make a bold statement.
Large Format Printing: Beyond Banners
Banner World’s expertise isn’t limited to banner prints. The realm of large-format printing encompasses a wide array of products, including large-format mesh banner printing and large-format sewn hems. These large-format printing products are ideal for making a significant impact at trade shows or outdoor events, where high-quality banners can draw attention from afar.
Expanding the Horizon with Outdoor and Indoor Banner Uses
Banner World’s expertise shines not just in the creation of outdoor banners but also in solutions designed for indoor and outdoor use. The versatility of banners, from vinyl banners suitable for trade shows to mesh banners ideal for outdoor advertising, ensures your message resonates in any context. Indoor and outdoor banners are engineered to meet the demands of varied environments, making them a staple in any comprehensive marketing strategy.
The Advantages of Online Banner Printing
In today’s fast-paced world, online banner printing services offer unparalleled convenience. Banner World simplifies the process, allowing businesses to easily design, order, and receive printed banners without leaving their office. This streamlined approach not only saves time but also opens up a huge range of options for customization, ensuring every banner reflects your brand’s unique identity.
Ensuring Durability with High-Quality Banner Materials
The durability of a banner greatly depends on the quality of materials used. High-quality materials extend the banner’s lifespan, ensuring that your investment continues to pay dividends, regardless of weather conditions. Banner World’s commitment to quality banners made from durable banners materials means that every banner print can withstand the rigors of outdoor use, maintaining its visual appeal over time.
Making a Statement with Large and Visually Appealing Banners
Big banners make a bold statement, instantly capturing attention. Whether it’s a grand opening or a major sale, large format vinyl banners and PVC banners serve as beacons that draw prospective customers. Banner World specializes in large format printing, crafting visually appealing banners that are not just big in size but also in impact.
The Impact of Personalized and Event Banners
Personalized banners and event banners add a personal touch to your marketing efforts, creating a direct connection with your audience. From fence banners at sporting events to custom banners for corporate gatherings, the ability to tailor your message enhances brand recognition and customer engagement. Banner World’s custom banner printing service allows for high levels of personalization, making every event memorable.
Enhancing Brand Visibility with Strategic Banner Placement
Effective banner placement is crucial for maximizing brand visibility. Banner World’s array of vinyl banners, PVC banners, and mesh banners are designed for optimal display in a variety of settings. Whether it’s strategic placement at busy intersections for outdoor banners or eye-catching custom banners at trade shows, positioning is key. Banner World advises on the best practices for banner placement, ensuring your banner captures the attention of your target audience.
The Significance of Quality in Outdoor Advertising
Outdoor advertising plays a pivotal role in a company’s marketing strategy, where the quality of your banner can make or break its effectiveness. High-quality banners withstand weather conditions, maintaining their vibrant colors and legibility over time. Banner World specializes in outdoor banners made from materials suited for outdoor use, guaranteeing that your advertising banners remain impactful, regardless of the environment.
Cost-Effective Marketing Solutions with Banner World
Cost-effective marketing is about achieving maximum impact with minimal investment. Banner World’s cheap banner printing options provide businesses with a great value proposition. Despite the reasonable price, there’s no compromising on quality. The company’s efficient printing process and streamlined operations allow for value for money in every order, making high-quality banner printing accessible to businesses of all sizes.
The Creative Process: From Free Design to Print-Ready Banners
Banner World’s free design service bridges the gap between concept and creation. With free design templates and assistance from a friendly and experienced team, clients can see their ideas come to life. Whether it’s bringing your own design or collaborating on a new concept, the path from a free design to a print-ready banner is seamless. Banner World ensures that every banner not only meets but exceeds print specifications, resulting in high-quality images that make your brand stand out.
Building Connections with Personalized Customer Service
At the heart of Banner World’s operations is a commitment to excellent service. The friendly and experienced team at Banner World goes above and beyond to meet customer needs, offering personalized guidance and support throughout the printing process. This dedication to service fosters strong relationships and repeat business, with customer feedback consistently highlighting the positive interactions with the team.
The Future of Banner Printing with Banner World
Banner World is not just about maintaining the status quo; it’s about pushing the boundaries of what’s possible in banner printing. With a keen eye on innovation and trends in large-format printing, the company continually upgrades its offerings. From durable banners for construction banners to custom signs for corporate identity, Banner World is dedicated to evolving with its clients, ensuring they always have access to the best in large-format printing products and services.
Conclusion
Banner World represents the pinnacle of banner printing excellence, combining quality, innovation, and customer-centric service. With a comprehensive range of products from vinyl banners to custom banner printing, alongside a dedication to cost-effectiveness and quality materials, Banner World stands as the go-to source for businesses looking to elevate their brand visibility. Whether you’re planning a major event or looking to enhance your outdoor advertising, Banner World ensures your message is seen and remembered.
Atlanta-based singer-songwriter Jordan Reynolds, aka Rose Hotel, has dropped a new single, ‘Drown’. It’s taken from her upcoming album A Pawn Surrender, which arrives on June 7 via Strolling Bones Records. Check it out below.
“‘Drown’ is about facing the reality of intergenerational trauma and mental illness,” Reynolds explained in a statement. “It’s about realizing that the only way to break the cycle is to address it head on and choose to heal instead of continuing the patterns of violence and abuse. It’s my attempt at claiming power and ownership over my own life by releasing familial relationships that may never heal. The slacker-rock energy feels like my inner rebellious and sardonic teenager finally getting to tell ‘em how I really feel.”
Reynolds co-produced the new album with Damon Moon and Graham Tavel before bringing in producer Drew Vandenberg to provide mixing and additional production. She worked with a group of studio musicians who have played with S.G. Goodman, Margo Price, Caitlin Rose, and more.
“I was playing a lot of chess when I wrote this album, so I started to think about these songs as if they were all different pieces on the board representing varying aspects of my songwriting, personality, and experience,” Reynolds said. “Each piece has its own specific purpose and its own strength to utilize, but you can’t play the game with only your queen or your knights, or whatever. That became such a comforting idea and ethos to operate within – not just accepting variety but finding its inherent value. I went into the studio without any fear of being all over the board. I wanted to be limitless in letting my influences shine through the music in different ways. The throughline of Rose Hotel is my lyricism and my voice, but musically, I wanted to stretch out.”