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Public Opinion Release New Single ‘Some Don’t’

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Public Opinion have dropped another single from their upcoming debut album, Painted on Smile. ‘Some Don’t’ follows previous cuts ‘Drawn From Memory’ and ‘Hothead’. Check it out below.

Painted on Smile is set to arrive on September 6 via Convulse Records.

Tucker Zimmerman Announces New Album ‘Dance of Love’, Produced by and Featuring Big Thief

Belgium-based, California-born singer-songwriter Tucker Zimmerman has signed to 4AD and announced his debut for the label, Dance of Love. Out October 11, the record was produced by Big Thief, who also serve as his backing band alongside collaborators Mat Davidson and Zach Burba. Zimmerman’s wife Marie-Claire, who appears on the cover, contributed backup vocals. Today, Zimmerman has shared a new single, ‘Burial at Sea’, and its Noah Lenker-directed video. Check it out and find the LP’s details below.

“It was an extreme honor to make a record with one of the greatest songwriters of all time,” Big Thief said in a statement. “We believe in this music with all of our hearts, and we hope it brings you joy.”

Zimmerman had this to say:

After years of writing and filling a box with over 500 song sheets, I had finally found my path, my originality, my voice. It had become clear to me that songs of only one kind were worth spending time on: those which had a positive message and a peaceful vibration […] Just poetry. Little hums that perhaps might lift us all above our daily worries and fears, little hums that try to make the world a better place to live in.

Dance of Love Cover Artwork:

Dance of Love Tracklist:

1. Old Folks From Farmersville
2. Idiot’s Maze
3. Lorelei
4. The Season
5. Burial At Sea
6. They Don’t Say It (But It’s True)
7. Leave It On The Porch Outside
8. The Ram-a-lama-ding-dong Song
9. Don’t Go Crazy (Go In Peace)
10. Nobody Knows

Tucker Zimmerman 2024 Tour Dates:

Nov 3 Manchester, UK – Deaf Institute
Nov 5 London, UK – Pitchfork London, The Lexington
Nov 8 Utrecht, NL – Le Guess Who Festival

Album Review: Spirit of the Beehive, ‘YOU’LL HAVE TO LOSE SOMETHING’

In 2022, a year after Spirit of the Beehive released their knottiest, most abrasive record to date, bandmates Zack Schwartz and Rivka Ravede ended their romantic partnership. Last year’s i’m so lucky, the four-song EP that followed ENTERTAINMENT, DEATH, was not only a test as to whether the group could venture on but harnessed their manic approach to explore a wave of confounding emotions. Although the experiment proved successful, it sounded like a naturally transitional effort, a cathartic outpouring that would allow the unpredictable Philadelphia trio to carve out a new path forward. That this group – known for abstracting and corroding feeling, operating in a genre where “confrontational” is not only high praise, but the default – would follow it up with an actual breakup album did not seem particularly likely. But YOU’LL HAVE TO LOSE SOMETHING, their fifth album, isn’t another left turn so much as a continuation of what began with i’m so lucky – picking at the same wounds, magnifying the same fears. What if we really let the pain and horror sink in, it seems to ask, veered a little closer to the edge?

Spirit of the Beehive still make “confrontational” music, just less so – and never, unlike so many of their imitators, as an aesthetic choice. In promo materials, Corey Wichlin uses the phrase “less antagonistic,” though fans wary of the band going in a poppier direction should consider that one of the album’s stickiest hooks is saying “Goodbye to the void.” While it builds on the more polished, streamlined version of their sound that was introduced on i’m so lucky, the trio’s constant fascination with pop structure still doesn’t manifest as pure adherence to any kind of formula. If anything, it becomes more of an affective tool than a stylistic one. Against its glossy presentation looms the specter of death and the cruel passage of time, and the group’s familiar paranoia now sounds more like a descent into a world of evil. As the breakup at its core threatens the dissolution of so many other facets of reality, YOU’LL HAVE TO LOSE SOMETHING becomes an album about desperately clutching onto one’s humanity, yet ends up the band’s most human and emotionally resonant effort yet.

On the very first song, ‘THE DISRUPTION’, Deedee of MSPAINT chimes in to deliver an aspirational chorus that doubles as an exorcism, arriving just after a brief storm of power chords: “Break the spell, disenchant all the evil in your head!/ Rectify existential dread, you do not fear the dead!” But his proclamation is followed by an unnerving scream, suggesting that the band’s signature wickedness and ambiguity will keep creeping its way through. It’s there in the voice that struggles to be heard on ‘LET THE VIRGIN DRIVE’, which was originally written while touring behind ENTERTAINMENT, DEATH and lays out a morbid scene to prove it, except the arrangement is more beautiful than anything on that album. But for all its allusions to stalking, guns, and godly violence, YOU’LL HAVE TO LOSE SOMETHING suggests there’s often nothing more sinister and deadly than what’s right in front of us, inevitably: the mundanity of life, seasons changing. “I can’t stop time,” Schwartz admits on ‘1/500’, “But I want it to be on my side.” There’s a reason ‘SORRY PORE INJECTOR’ represents “daily rot” in the form of an almost-straightforward rock song, chugging along before drifting into something less tangible.

Mirroring the lives it deconstructs, YOU’LL HAVE TO LOSE SOMETHING has more than a few abrupt twists and rougher edges, made all the more enticing by its softer appearance, like the rhythm section that suddenly booms out of ‘THE CUT DEPICTS THE CUT’. The surprises are not only musical, but verbal, too; in ‘SORRY PORE INJECTOR’, it is the boldness of a confession that comes in the middle of nowhere: “If all the love is gone, then you can say what you want.” It’s this hypothesis, more than just the viability of their collaborative project, that Spirit of the Beehive tested on i’m so lucky and delve deeper into here. Some of the least chopped-up songs, the ones that tend to hold their shape – ‘I’VE BEEN EVIL’, the Ravede-penned ‘FOUND A BODY’ – almost scan as tender confessionals. But what lingers after listening to the album is less of an internal or intraband dialogue than bits of it that shine through as a kind of truth (“Resentment is a hill to die on”; “Devotion is a cancer”), memories that spin out your head at the precipice of catastrophe. For any of it to matter, though, you’ll have to listen close.

Oasis Confirm Reunion With 2025 UK and Ireland Tour Announced

After a 15-year feud, Liam and Noel Gallagher seem to have set aside their differences. In a highly anticipated announcement that was teased over the weekend, Oasis have officially revealed the details of their first tour in 16 years. They’re set to play 14 shows in the summer of 2025, including stops in Cardiff, Manchester, London, Edinburgh, and Dublin. Tickets go on sale at 9am local time on Saturday, August 31. Find the list of dates below.

A press release notes that “plans are underway for Oasis Live ’25 to go to other continents outside of Europe later next year,” though these are their only European shows scheduled for next year.

“The guns have fallen silent,” the Gallagher brothers said in a joint statement on behalf of Oasis. “The stars have aligned. The great wait is over. Come see. It will not be televised.”

“There has been no great revelatory moment that has ignited the reunion – just the gradual realization that the time is right,” the press release stated. “Yet the timing must be a subconscious influence. This Thursday represents 30 years to the day since their electrifying debut album Definitely Maybe was released, while 2025 will see the equally essential second record (What’s the Story) Morning Glory? reach that same anniversary.”

On August 24, The Sunday Times reported that Oasis were in the process of getting the band back together, citing “industry insiders.” Liam Gallagher, of course, began dispelling the rumours, replying to fans on X with statements like “News to me” and “I know nothing.” But he also then wrote, “I never did like that word FORMER,” and, responding to a fan calling Manchester’s Heaton Park “a terrible venue,” said, “See you down the front you big fanny.”

Oasis last performed together in 2009, when Noel quit the band just before their set at the Rock en Seine festival in Paris. “It is with some sadness and great relief… I quit Oasis tonight,” Noel Gallagher wrote in a statement on the band’s website. “People will write and say what they like, but I simply could not go on working with Liam a day longer.”

Liam went on to form Beady Eye with fellow Oasis members Gem Archer, Andy Bell, and Chris Sharrock, and released three solo albums since that band disbanded in 2014; earlier this year, he put out a collaborative LP with John Squire of the Stone Roses. Noel Gallagher’s High Flying Birds have dropped four albums since 2011, most recently last year’s Council Skies.

Since their split, the Gallagher brothers have not shied away from taking shots at each other in the press, but in a recent interview, Noel was complimentary of Liam’s vocal skills: “When I would sing a song, it would sound good. When he sung it, it sounded great,” he said. “I can’t sing ‘Cigarettes & Alcohol’, ‘Rock’n’Roll Star’ and all that. I don’t have the same attitude as him. My voice is half a Guinness on a Tuesday — it’s all right. Liam’s is ten shots of tequila on a Friday.”

Oasis 2025 Tour Dates:

Jul 4 – Cardiff, UK – Principality Stadium
Jul 5 – Cardiff, UK – Principality Stadium
Jul 11 – Manchester, UK – Heaton Park
Jul 12 – Manchester, UK – Heaton Park
Jul 19 – Manchester, UK – Heaton Park
Jul 20 – Manchester, UK – Heaton Park
Jul 25 – London, UK – Wembley Stadium
Jul 26 – London, UK – Wembley Stadium
Aug 2 – London, UK – Wembley Stadium
Aug 3 – London, UK – Wembley Stadium
Aug 8 – Edinburgh, UK – Scottish Gas Murrayfield Stadium
Aug 9 – Edinburgh, UK – Scottish Gas Murrayfield Stadium
Aug 16 – Dublin, IE – Croke Park
Aug 17 – Dublin, IE – Croke Park

The Role of Continuing Education in Maintaining Clinical Expertise

As healthcare professionals, dentists have a profound responsibility to their patients. Beyond simply providing treatment, dentists must ensure they are consistently delivering the highest standard of care. This requires a steadfast commitment to ongoing learning and professional development. 

Advances in Dental Technology and Techniques

Dentistry is a field that is constantly evolving. New technologies, techniques, and treatment modalities are continuously emerging, transforming the way dental care is delivered. From digital imaging and CAD/CAM dentistry to innovative aligner therapies and implant designs, the landscape of modern dentistry is vastly different than it was even a decade ago.

To provide patients with the most up-to-date and effective care, dentists must make a concerted effort to stay abreast of these advancements. Continuing education courses, workshops, and conferences allow dentists to learn about the latest innovations, refine their skills, and incorporate new approaches into their clinical practice. This not only enhances the quality of care but also positions the practice as a leader in the field.

Young Specialties, for example, provides custom orthodontic and restorative solutions designed to help dentists optimize their workflows and deliver exceptional results for patients. By engaging in ongoing training on the use of these specialized products and techniques, dentists can ensure they are leveraging the full capabilities of these advanced systems.

Evolving Patient Expectations

In addition to the rapid pace of technological change, dentists must also contend with evolving patient expectations. Today’s dental consumers are more informed, discerning, and demanding than ever before. They expect a level of personalized, high-touch care that goes beyond merely treating their oral health concerns.

Continuing education can help dentists develop the communication, interpersonal, and customer service skills needed to build meaningful relationships with patients. Courses on topics such as patient education, shared decision-making, and practice management can equip dentists with the tools to deliver a truly exceptional patient experience.

Moreover, as patients become more knowledgeable about their options, continuing education helps dentists stay ahead of the curve. By learning about the latest treatment modalities and best practices, dentists can have informed discussions with patients, offer personalized recommendations, and demonstrate their expertise – all of which can foster greater trust, loyalty, and referrals.

Compliance and Regulatory Changes

The dental industry is also subject to an evolving landscape of regulatory requirements and compliance standards. From updated safety protocols to new billing and coding procedures, dentists must continually adapt their practices to ensure they are operating within the bounds of the law and adhering to the highest ethical principles.

Ongoing continuing education is essential for keeping pace with these changes. By participating in training on topics such as OSHA regulations, HIPAA compliance, and coding/billing best practices, dentists can safeguard their practice, avoid costly penalties, and provide patients with the assurance that their care is being delivered in a responsible and ethical manner.

Maintaining a Competitive Edge

In an increasingly crowded and competitive dental marketplace, the ability to differentiate one’s practice and stay ahead of the curve is paramount. Dentists who make a concerted effort to expand their knowledge and refine their skills through continuing education are better positioned to attract and retain patients, while also positioning their practice for long-term growth and success.

Delivering an Exceptional Patient Experience

By staying current with the latest advancements, evolving patient demands, and regulatory changes, dentists can ensure they are providing the highest standard of care, delivering an exceptional patient experience, and positioning their practice for long-term success.

The Role of Product Visualization Services in Modern Custom Product Design

The field of product design has witnessed a significant transformation with the advent of advanced visualization technologies. Historically, designers relied on physical models and basic 2D sketches to conceptualize and iterate on product ideas. However, the digital revolution introduced more sophisticated tools, significantly enhancing the visualization process and thereby, the entire design workflow. Today, product visualization encompasses a broad spectrum of techniques ranging from traditional 2D imagery to dynamic 3D models, augmented reality (AR), and virtual reality (VR). 

These methods have become indispensable in custom product design, allowing designers and consumers alike to visualize, interact with, and refine products in ways that were previously unimaginable. Each visualization technique offers unique advantages, adapting to various industry needs and consumer demands, and plays a crucial role in modernizing product development to meet the high standards of today’s market.

Importance of 3D Visualization in Customization

The role of 3D visualization technologies in the realm of product customization cannot be overstated. Advanced tools such as Computer-Aided Design (CAD) software and real-time rendering have revolutionized the process, enabling designers to create highly accurate and detailed product models quickly and efficiently. These product visualization services allow for precise modifications and iterations in real-time, offering a flexibility that was unimaginable with traditional prototyping methods.

The impact of these technologies extends beyond just the enhancement of design capabilities. They significantly reduce the overall production costs by minimizing the need for physical prototypes, which are often expensive and time-consuming to produce. Instead, detailed virtual models can be tested and refined without the material costs associated with traditional methods. Moreover, the accuracy provided by 3D visualization ensures that the final products meet the exact specifications of the clients, reducing errors and the subsequent need for costly reworks. This not only streamlines the manufacturing process but also accelerates the product development cycle, allowing companies to bring products to market faster than ever before​.

Enhancing Customer Experience through Visualization

The adoption of immersive technologies such as augmented reality (AR) and virtual reality (VR) has revolutionized how customers interact with products, significantly enriching the shopping experience. AR allows customers to visualize products in their own space, helping them to make decisions with confidence. For example, a customer considering a new sofa can see it in their living room through their smartphone, adjusting its color and style in real time, thus greatly reducing the likelihood of returns due to dissatisfaction with size or aesthetic fit. VR takes this a step further by providing a completely immersive experience where customers can interact with a product in a controlled virtual environment, exploring features in ways that would be impossible in a physical setting​.

Industries such as furniture, home decor, and fashion have particularly benefited from these technologies. In fashion, for instance, VR allows customers to ‘try on’ clothes virtually, reducing returns and increasing satisfaction. Similarly, in home decor, customers can design entire rooms with furniture and decorations, customizing colors and arrangements until they find the perfect match, all without ever leaving their home. This level of interactive experience not only boosts customer engagement but also enhances overall satisfaction and loyalty.

Best Practices in Product Visualization

Implementing effective product visualization strategies involves careful consideration of the technology used and the intended audience. Choosing the right type of visualization—2D, 3D, AR, or VR—depends on the product’s complexity and the customers’ expectations. High-tech products and luxury goods, for example, often require sophisticated 3D models and animations to fully convey their quality and features, while simpler items may be adequately represented with 2D visuals​.

To ensure that visuals perform well on all devices, it’s crucial to optimize images and models for various platforms. This includes adjusting resolution and graphical details to balance between quality and performance, ensuring fast load times and smooth user interactions, particularly on mobile devices. Employing responsive design techniques ensures that visuals automatically adjust to provide the best view possible on any screen size. Additionally, leveraging cloud technologies can facilitate smoother experiences by storing heavy data files remotely rather than on the user’s device, enhancing accessibility and reducing load times.

Incorporating feedback mechanisms where users can comment on or rate the visuals can also help businesses refine their approach and better meet customer needs. Regularly updating visualization tools to incorporate the latest technological advancements keeps the product presentations fresh and engaging, encouraging higher interaction rates and potentially increasing sales conversions.

The Future of Product Visualization

The future of product visualization is poised to be shaped significantly by the advancements in artificial intelligence (AI) and analytics. Predictive trends indicate that AI will further enhance the capability to create lifelike and interactive models, making it possible to simulate real-world scenarios with even greater accuracy. AI-driven tools are expected to automate many aspects of the visualization process, from generating ultra-realistic textures to optimizing lighting effects based on the environment in which the product is showcased. This will not only improve the aesthetic quality of product visualizations but also streamline the entire workflow, making it more efficient and less resource-intensive.

Moreover, the integration of advanced analytics into visualization tools will allow designers to gain insights from user interactions with 3D models, enabling data-driven decisions to refine product designs. This approach will tailor user experiences more precisely to individual preferences, enhancing customer satisfaction and engagement.

However, integrating these sophisticated technologies presents challenges, primarily related to the complexity of merging them into existing workflows without disrupting ongoing operations. Potential solutions include incremental implementation, where new technologies are gradually introduced and scaled up as compatibility and efficiency are established. Training for design teams is also crucial, ensuring that professionals remain adept at leveraging these advanced tools effectively.

Conclusion

Incorporating advanced visualization services into custom product design offers substantial benefits, significantly enhancing the way products are developed and experienced by consumers. As businesses strive to remain competitive in a rapidly evolving market, leveraging cutting-edge technologies like AI and advanced analytics in product visualization is not just advantageous—it’s imperative. By embracing these innovations, companies can deliver superior products that meet the dynamic and increasing expectations of modern consumers, ultimately driving greater engagement and boosting market success.

How Streaming Platforms Are Transforming the Gaming Industry

Streaming platforms have transformed the gaming industry from a niche hobby into a global phenomenon. Millions of gamers now watch live gameplay, tutorials, and eSports on platforms like Twitch, YouTube Gaming, and Facebook Gaming, which have democratized game broadcasting and built interactive communities.

This shift has made gaming more social and immersive, turning gamers into active participants. The streaming boom has also opened new revenue streams for developers and content creators, reshaping the industry’s economic landscape. The Federal Trade Commission notes a surge in advertising on these platforms, leading to increased scrutiny. As streaming continues to grow, its influence on gaming culture and business will expand even further.

The Expanding Influence of Streaming on Gaming Markets

Streaming platforms have significantly reshaped the gaming industry, altering how games are consumed and introducing new monetization methods for developers and gamers.

New Revenue Streams for Developers and Gamers

These platforms have created various revenue opportunities, such as:

  • Advertisements: Brands can reach engaged audiences through integrated ads in live streams.
  • Sponsorships: Streamers collaborate with companies to promote products, enhancing brand visibility.
  • Viewer Donations: Platforms like Twitch allow viewers to financially support streamers through features like “Bits” and “Super Chats.”
  • Subscriptions: Paid subscriptions offer exclusive content, providing creators with a steady income.

These strategies diversify income for developers and gamers while encouraging the creation of content that resonates with live audiences.

Partnerships and Promotions in the Streaming Space

Streaming platforms have become crucial for partnerships and promotions in the gaming industry. Developers often collaborate with streamers to showcase new games, beta tests, or in-game events, leveraging their influence to boost awareness and sales.

Cross-platform promotions are also common, with online gaming platforms, including sweepstakes casinos, using streaming to create engaging events. These events might feature streamers hosting giveaways or exclusive content, attracting viewers and enhancing brand visibility. If you’re looking to explore these types of gaming opportunities further, at sweepstakes-casino.org, you can find detailed information about how these platforms operate and what they offer. By integrating into the streaming ecosystem, sweepstakes casinos can expand their reach and connect with more players..

Impact on Game Development and Distribution

Streaming platforms have not only altered how games are consumed but have also significantly influenced the development and distribution processes within the gaming industry.

Changing the Way Games Are Developed

The feedback loop provided by streaming platforms has become a crucial element in modern game development. Developers can now observe live gameplay and real-time reactions from players, allowing them to:

  • Gather Instant Feedback: Streamers often share their thoughts and experiences while playing, giving developers immediate insights into what works and what doesn’t.
  • Adjust Game Mechanics: Based on viewer and player feedback, developers can quickly tweak game mechanics, fix bugs, or adjust difficulty levels to better suit the audience’s preferences.
  • Test New Ideas: Streaming platforms provide an ideal environment for testing new game concepts or features before a full-scale launch, reducing the risk of costly failures.

This dynamic interaction between developers and the gaming community has led to more responsive and player-centric game development processes.

New Avenues for Game Distribution

Streaming platforms have opened up innovative distribution channels, particularly benefiting indie developers and large studios:

  • Increased Visibility for Indie Developers: Indie games can gain widespread attention through streamer endorsements, reaching audiences that traditional marketing might not easily access.
  • Direct Sales Through Streaming: Platforms like Twitch have integrated features that allow viewers to purchase games directly from the stream, creating a seamless buying experience.
  • Collaborations with Streamers: Both indie and large studios often collaborate with popular streamers to launch new titles, leveraging their influence to drive initial sales and build hype.

These new distribution methods not only enhance the reach of games but also provide more flexible and cost-effective marketing opportunities for developers of all sizes.

The Role of Influencers and Content Creators

In the gaming industry, influencers and content creators have become central figures, shaping trends, fostering communities, and driving game popularity. As mentioned by the Bureau of Labor Statistics, the rise of social media influencers has significantly impacted today’s economy, highlighting their growing importance across various industries, including gaming.

Building Gaming Communities

Influencers play a crucial role in the formation and growth of gaming communities. Through their content, they:

  • Create Engaging Content: By producing diverse content like tutorials and live streams, influencers attract and keep viewers.
  • Foster Community Interaction: Through chats and social media, they build a sense of community among gamers.
  • Drive Game Popularity: A single endorsement can elevate a game from obscurity to mainstream success, making influencers key partners for developers.

Monetization Through Streaming

Content creators have developed multiple strategies to monetize their streaming activities, ensuring that their passion for gaming can also be a sustainable career:

  • Ad Revenue: Platforms like YouTube and Twitch offer revenue-sharing programs where creators earn money from ads displayed during their content.
  • Sponsorships and Brand Deals: Influencers often collaborate with brands for sponsorships, promoting products or services to their audience in exchange for payment or free products.
  • Viewer Donations and Subscriptions: Viewers support creators via direct donations, subscriptions, or digital purchases.
  • Merchandising: Selling branded merchandise offers an additional income stream.

These methods ensure financial stability for creators while fostering the growth of gaming communities by enabling influencers to focus on content creation full-time.

Conclusion

Streaming platforms have revolutionized the gaming industry, offering new opportunities and challenges. By enabling real-time interaction and feedback, they’ve enhanced the gaming experience and influenced game development and distribution. These platforms have democratized content creation, allowing influencers to build communities and monetize their work in innovative ways.

As streaming continues to grow, its impact on gaming will deepen, driving the industry forward through partnerships, new revenue models, and increased player engagement. The integration of sectors like sweepstakes casinos further demonstrates the vast potential of these platforms in connecting diverse audiences and shaping the future of gaming.

Dummy Share New Songs ‘Blue Dada’ and ‘Opaline Bubbletear’

Los Angeles band Dummy have shared a video for ‘Blue Dada’ and ‘Opaline Bubbletear’, two new singles from their forthcoming album Free Energy. ‘Opaline Bubbletear’ features Cole Pulice on saxophone. Check out the accompanying clip, directed by the group’s Emma Maatman and starring Camirin Farmer, below.

Free Energy, the follow-up to 2021’s Mandatory Enjoyment, is set to arrive on September 6 via Trouble in Mind. So far, it’s been previewed by the tracks ‘Nine Clean Nails’ and ‘Nullspace’.

Allegra Krieger Releases New Song ‘Came’

Allegra Krieger has shared another preview of her forthcoming LP Art of the Unseen Infinity Machine. ‘Came’ follows previous singles ‘Never Arriving’ and ‘Into Eternity’. Listen to it below.

“This song is about depression and feeling stuck in destructive patterns,” Krieger said of ‘Came’ in a statement. “It’s about wanting to connect with something outside of yourself and giving in to that impulse.”

Art of the Unseen Infinity Machine, the follow-up to last year’s I Keep My Feet on the Fragile Plane, is due September 13 via Double Double Whammy. Check out our Artist Spotlight interview with Allegra Krieger.

Adeline Hotel Unveils New Single ‘Grief’

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Adeline Hotel has unveiled a new single, ‘Grief’, taken from the upcoming full-length Whodunnit. Listen to it below.

“This song is about coming up for air after years underwater,” Dan Knishkowy explained in a statement. “When shedding old skin, I think there’s a temptation to look back and recoil in shame at what you find—what I’m trying to do in this song is look that former self in the eye and see what we can learn from each other: ‘If I ever was that stranger, I hope to laugh someday with them’.”

Whodunnit is set to arrive on September 27 via Ruination Record Co.