Condé Nast Suing Drake and 21 Savage Over Fake Magazine Cover Used to Promote ‘Her Loss’

    Drake and 21 Savage have been sued by Condé Nast over the fake Vogue cover they used to promote their new album Her Loss. The cover was part of a fake promotional campaign for the album, released Friday, which also included an appearance at NPR’s Tiny Desk, Saturday Night Live, and an interview on The Howard Stern Show.

    In an Instagram post teasing the faux cover story, Drake personally thanked Editor-and-Chief Anna Wintour: “Me and my brother on newsstands tomorrow!! Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment.”

    In a complaint filed in Manhattan federal court, Condé Nast, the publisher of Vogue, said that neither the publisher nor Anna Wintour have had any “involvement in Her Loss or its promotion, and have not endorsed it in any way.” The company’s lawyers added, “Nor did Condé Nast authorize, much less support, the creation and widespread dissemination of a counterfeit issue of Vogue, or a counterfeit version of perhaps one of the most carefully curated covers in all of the publication business.”

    They claimed that they had repeatedly since 31 October asked Drake, 21 Savage, and the public relations agency Hiltzik Strategies to take down the posts. “Defendants’ flippant disregard for Condé Nast’s rights have left it with no choice but to commence this action,” they wrote.

    Condé Nast is seeking $4 million in damages, or triple the defendants’ profits from their album and “counterfeit” magazine, as well as punitive damages and an end to any trademark infringement.


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    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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