Jessie Ware Shares Video for New Single ‘Begin Again’

Jessie Ware has shared another single from her forthcoming album That! Feels Good!. Following previous cuts ‘Free Yourself’ and ‘Pearls’, ‘Begin Again’ arrives with a music video directed by Charlie Di Placido. Check it out below.

“On a miserable afternoon during lockdown, James Ford zoomed Shungudzo and Danny Parker in Los Angeles,” Ware said in a statement. “They were just waking up, it was already dark in London. Frustrated yet completely focused, we set about writing in a new – and unnatural – way over the internet. Dreaming of human touch, escapes to Brazil, beach bodies, holiday romances, all of it! I absolutely adore this song and I’m so excited for you to hear it, to hear the beautiful production by James and horns by Kokoroko, it’s the song that I knew I wanted to make as soon as I finished ‘Remember Where You Are’.”

That! Feels Good!, the follow-up to 2020’s What’s Your Pleasure?, will be released April 28 via EMI.

Konstantinos Pappis
Konstantinos Pappis
Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.
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