Deeper have shared a new single, ‘Fame’, which is lifted from their upcoming LP Careful! – out September 8 via Sub Pop. It follows earlier offerings ‘Sub’, ‘Build a Bridge’, and ‘Tele’. Check out its accompanying video below.
“‘Fame’ is a sentimental favorite of ours – to us, it’s the sound of ‘Careful!’,” the band said in a press release. “It embodies the conversations in your mind after feeling you made a mistake, and the thoughts linger in your head afterward. The lyricism is built on repeated mantras, and the instrumentation builds the tension. This is the first song from the record that embodies a more experimental side we’re excited to showcase.
“The concept for the video focuses on us being hunted by a mythical creature called a Wendigo,” they added. “The Anishinaabe have a story of a giant cannibal called Wendigo that feeds solely on human flesh, blood, and bones, that grows every time it eats, but its hunger is never quenched. One becomes a Wendigo when they start leading an unbalanced life when they think only of themselves rather than their community. At its root, Wendigos represent selfishness and gluttony, which to the Anishinaabeg are the worst human shortcomings.”
