Album review
Despite barely 2% below the all-time record of 2023, the Guggenheim Museum Bilbao achieved great results in 2024 thanks to the support of the public. The best months of the Guggenheim Museum Bilbao’s history were May and June, followed by July and August; an excellent balance that culminated Juan Ignacio Vidarte’s brilliant career.
According to their geographical origin, there were more foreign visitors (67% of the total) compared to last year, with France (16%), Germany (8%), Great Britain (7%), the United States (6%) and Italy (5%). As in previous years, 11% of visitors from the Basque Country made up the total, with 22% coming from the rest of Spain, with Catalonia (4%) and Madrid (4%) being the top regions of origin.
A significant attraction for the Museum in 2024 was its ambitious and varied art program. Signs and Objects. Pop Art from the Guggenheim Collection, sponsored by BBK, was seen by 882,658 people between February and September, making it the most popular exhibition in the Museum. Between June and November, 698,000 people visited Yoshitomo Nara, a project sponsored by the BBVA Foundation, and from June to September, 549,094 people visited Martha Jungwirth.
There have been 212,398 people who have visited the Hilma af Klint exhibition since it was inaugurated in October. Sponsored by Iberdrola, this is quite an impressive number for this time of the year. In addition, thanks to BBK’s sponsorship, all Museum visitors can also enjoy the Collection show throughout the year entitled Works from the Guggenheim Museum Bilbao Collection.
During 2024, 80,192 people participated in the Museum’s various face-to-face and online educational programs, while 1,015,742 used the museum’s educational spaces to complement the art program. Among the new activities offered this year were Breakfast & Art, an intergenerational meeting, and the renewal of the Museum’s volunteer program.
As part of the Museum’s expansion, new activities were introduced for children, such as Sensory Play workshops on nature and sustainability, as well as for pre-teens, such as the Digital Imaging Course. ITP Aero and Occident sponsored family programs and schoolchildren’s activities. The museum received 25,965 school tours. Additionally, Educators Community, a free online community for teachers, has reached 4,744 members, up 27% from 2023.
