Interview: Pitchouguina

Pitchouguina is fashion label that prides itself in emotional connection with their consumers. They take in inspiration from “everyday moments, everyday people, random words, awkward smiles and all the little things that can go so easily unnoticed“. It is to no surprise that their SS17 collection represents those emotions that they strive on reflecting in their work. This is our interview with Pitchouguina.

Hello, how are you? 
Very hectic but very good.

So, when did you start designing?
The idea that I want to be a designer was really sudden when I was still a teenager and I have never stopped pursuing it since. My designs that I am proud of as they represent a certain quality and feel started probably just a few years ago before I launched the brand.

Who or what are your main influences?
World in general. I like watching people a lot and noticing their emotions and reactions to things.

I have quite an eye for the detail and I like observe that and all those things somehow blend with colours and textures I see.

Favourite type of material?
Currently cotton but I have love for fine silks too. Something with subtle texture is what I adore.

How long does it take to design something new?
I think it is difficult to say, it could take 3 hours it could take 2 weeks and for me it is always both, some ideas some really easy, other you need to re-refine several times.

Do you have a favourite piece of work you designed?
I hope it will be always something form the new upcoming range.

Describe your work in one word.
Intuitive.

Describe yourself in one word.
Melancholic.

If you could dress anyone famous who would it be and why?
Natalia Vodianovo, she is everything to me what I think a modern women should be. Of course I am not talking just about the beauty.

How would you define culture?
I think I see the culture in a very subjective way, so to me it is my personal interaction with what the world has to offer.

Click here to the official website of Pitchouguina to find out more about the label.

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