Phoebe Bridgers has launched her own label, aptly titled Saddest Factory. The singer-songwriter will run it in partnernship with her current label Dead Oceans. “The vision of the label is simple: good songs, regardless of genre,” she said in a press release.
In an interview with Billboard, Bridgers revealed that she has already signed her first act, which will be announced in the next few weeks. “It’s always been a dream of mine to have a label, because I’m also such a music fan,” she explained. “One of my favorite things about this time is that everybody is listening to records faster, making tons of playlists and doing dance parties in their houses. I felt like if there’s cool stuff, I want to get it going and get it out to people as fast as possible.”
She also said the label is an opportunity for her to try something new within the music ecosystem. “I haven’t felt this yet, but maybe at some point I’ll want to take a step back from the every two years album cycle and want to do other shit, like produce or just put out records,” she said. “Music is always going to be in the forefront of my brain. I just want to explore.”
Bridgers’ most recent album, Punisher, came out in June. She recently performed the track ‘I Know the End’ on Late Night With Seth Meyers to an empty theater.