Crack Cloud have announced their sophomore album, Tough Baby, sharing a video for the new song ‘Please Yourself’ along with the news. The follow-up to the Vancouver collective’s 2020 debut Pain Olympics is out September 16 via Meat Machine. Check out ‘Please Yourself and find the album’s cover artwork and tracklist below.
Talking about the new single and video, frontman, drummer and lyricist Zach Choy explained in a statement:
As a kid, my bedroom was an altar. The images on the wall represented much of what I idolised and aspired to be. This sort of deification of pop culture helped to reinforce my sense of self narrative, however fabricated. But it also provided a sense of solidarity… with a subculture that validated insecurities in a personable way. This is what makes the media industry such a profound paradox. It is as much a source of inspiration for people, as it is an engineered illusion.
The subtext of the video is really as follows: art is a mechanism for healing and discovery. You learn through it, and you grow with it. In our culture we’re predisposed to quantifying art, to sanctioning it, and to manufacturing it. But underneath all of that, it is a form of living inquiry; it’s how we learn to unravel the extremities in life so that we may better understand ourselves, and each other.
Tough Baby Cover Artwork:
Tough Baby Tracklist:
1. Danny’s Message
2. The Politician
3. Costly Engineered Illusion
4. Please Yourself
5. Virtuous Industry
6. Tough Baby
8. 115 At Night
9. Afterthought (Sukhi’s Prayer)
10. Crackin Up