CHAI Share Video for New Song ‘Neo Kawaii, K?’

    CHAI have shared a new single from their upcoming self-titled album, ‘Neo Kawaii, K?’. The track arrives with an accompanying video directed by Chiharu Shimura. Check it out below.

    CHAI’s Mana said in a statement about the song: “Everyone is NEO KAWAII! This is CHAI’s answer, this is a fact in this world! We can finally say what it really means to us♡ Everyone’s a bit weird. Everyone’s different. Everyone’s awkward, almost to a point that it’s hard to relate. But that’s what’s interesting! That’s what makes it beautiful. To everyone who’s pushed around by these notions, we want to tell you this! We, and all of our lives, are NEO KAWAII! NEO KAWAII is not just plain KAWAII (cute)- it’s cool, it’s strong, it’s kind, it’s warm! Don’t get it mixed up♡ Hey! NEO KAWAII people! NEO KAWAII needs no preparation. We just want to say that you’re NEO KAWAII too, K? ♡?”

    CHAI, the follow-up to the group’s 2021 LP WINK, is due for release September 22 via Sub Pop. They’ve already previewed it with the tracks ‘Para Para’ and ‘We the Female!’.

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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