British watch brand Mr Jones Watches, known for their fun and quirky timepieces, are back with an updated version of their Berry Late design titled Blueberry Late! Designed by London-based artist Ana Dias, the new timepiece marks their first entry in 2024.
While a take on its predecessor, the latest design swaps the pink dial of its original design for a new pastel blue skyline. It also features transparent clouds and blueberries displaying the time. The watch face also includes colourful bubble letters that spell out a hidden message every hour when the two blueberries are opposite each other: “Fuck it! Time is just a social construct.”
Regarding functionality, the trio of blueberries mark the hours and the single berry points to the minutes. When they move away from each other, the letters jumble, forming the appearance of a colourful alphabet soup.
Blueberry Late! is available exclusively from Mr Jones Watches to buy online or from its London store on Neal Street.
