When it comes to sustainable fashion, many new labels have taken advantage of this movement that is getting so much attention. However, a critical element that is missing is the actual stylish fashion that draws people’s consideration. Other is affordability. And while a few sustainable fashion labels are producing even affordable clothing, a lot of them are struggling to create clothing that people find stylish.
Solution
Producing sustainable clothing is essential, yet fashion labels must also realise that people need stylish clothing, just making a simple plain shirt without any concern for cut or style, won’t get many fashionistas interested. Fashion labels must innovate in the space and produce clothing that not just lasts and is produced ethically but is also going to get the fashion lovers happy.
The criticism of this stance is that fast fashion is made for just that reason, to fit the trends and be fashionable. However, there are plenty of styles that can last a lifetime; we have to avoid being engulfed into the stream of 24-hour trends.
Affordability
Another critical component that is making people go to fast fashion is the affordability of sustainable clothing. While there are a few labels that price their clothing fairly and without absurd margins, many price through the roof when it comes to their range. Yes, it does cost more to produce sustainable clothing, but labels need to consider pricing more competitively even if it cuts into their profits. Furthermore, the people in power must consider putting something in place that helps sustainable fashion labels grow faster and something that will help other brands transition to be more sustainable over a period of time.
Long live sustainable fashion.
Following her promising 2017 EP RINA, Rina Sawayama comes through with a bold and ambitious debut that places her at the forefront of this exciting new era of pop. SAWAYAMA combines the now-refreshing maximalism of early 2000s pop and rock and fleshes it out with some more detailed, left-field production courtesy of co-producer Clarence Clarity, resulting in one of the most daring pop albums of the year so far. Much like Poppy and Grimes did with their latest records, Sawayama pulls from genres that seemed not just disparate but diametrically opposed two decades ago – from bubblegum to nu-metal – and mashes them together, all while staying true to her own character. Opener ‘Dynasty’ explores intergenerational pain with epic, glossy production that references the stylings of Evanescence, while ‘STFU!’ is the most obvious – and impressive – take on nu-metal that repurposes the genre’s aggression to make a statement against casual racism. The singer then goes on to deliver a slick, Britney-inspired cut about gender tropes and toxic masculinity (‘Comme des Garçons (Like the Boys)’), a sincere self-esteem anthem that opens with a signature catchphrase from RuPaul’s Drag Race (‘Love Me 4 Me’), a love letter to her home country that takes its cues from Emotion-era Carly Rae Jepsen (‘Tokyo Love Hotel’), a heartfelt ballad about broken friendships (‘Bad Friend’), and a moving anthem about togetherness in the LGBT community (‘Chosen Family’). And somehow, it all comes together perfectly; there’s a sense of full-hearted commitment even to the most ironic tracks here, and nothing comes off as mere pastiche. It’s in the title – this is all Rina Sawayama.
“Joy not fear,” Elison 404 chant on opener ‘Perfect Dark’ amidst haunting synths and ethereal vocals, perfectly setting up the mood that runs through Pebbledash – melancholic yet hopeful. A subsidiary of the South-London collective 404 Guild, Sonny and Eliot of Elison 404 stray slightly from the abrasive, hard-hitting stylings of the collective’s 2019 EPs to embrace a more meditative, dreamy sound in the wake of the tragic loss of founding member Mina aka Silvertongue. On Pebbledash, they showcase their diverse range of influences, from lo-fi to hip-hop to garage, gliding effortlessly from one track to the next. Highlight ‘Chip Pan’ beautifully employs a eurodance beat to accompany the song’s otherwise introspective atmosphere, while tracks like ‘Skannerz’ and ‘F1 Motel’ combine modern hip-hop production with nods to the experimental UK electronic scene (especially the GLOO collective) to embody the all-encompassing sense of anxiety that comes through in the lyrics. What holds it all together is the vulnerability that permeates throughout the record, whether it’s on the evocative yet catchy ‘Harvest Assembly’ or the languid ‘Feeling of Presence’, which includes the poignant line, “fools rush in where angels fear to tread”. Amidst chaos and uncertainty, Elison 404 find hope in togetherness: “seeking a better tomorrow, together” a computerized voice says at the end of ‘PS2’, a highlight in the tracklist that features fellow Dirty Hit signee Gia Ford’s soulful vocals while dynamically blending the different elements that make up Elison 404’s sound. Pebbledash is a mesmerizing debut from an outfit that’s certainly got a lot more in store for us in the future.
Car Seat Headrest have put out a new album titled Making a Door Less Open via Matador. Their first album of material since 2016’s Teens of Denial, the album is described as a collaboration between singer-songwriter Will Toledo and a side project featuring drummer Andrew Katz and Toledo under the moniker ‘Trait’. It was recorded twice, once in a live studio environment (guitars, bass, drums) and once using only MIDI instruments, which were then mixed together. “Each track is the result of an intense battle to bring out its natural colors and transform it into a complete work,” Toledo said in a statement. “The songs contain elements of EDM, hip hop, futurism, doo-wop, soul, and of course rock and roll. But underneath all these things I think these may be folk songs, because they can be played and sung in many different ways, and they’re about things that are important to a lot of people: anger with society, sickness, loneliness, love.”
Diet Cig have released their sophomore album titled Do You Wonder About Me via Frenchkiss records. The duo, comprised of Alex Luciano and Noah Bowman, recorded the follow-up to 2017’s Swear I’m Good At This after relocating to Richmond, Virginia and worked with producer Chris Daly at Philadelphia’s Headroom Studios and New York’s Salvation Recording. “We spent a lot of time after the first record growing as people, being humans outside of tour for a little bit, and trying to shed the imposter syndrome,” Luciano said in a statement. Do You Wonder About Me features the previously released single ‘Thriving’, which was inspired by the melodrama of reality TV and musical theatre.
Toronto-based electronic outfit Austra aka Katie Austra has come through with a new album called HiRuDin out now via Domino Records. Following 2017’s Future Politics, Austra recorded the album in the Spanish countryside, where she took a collage approach to making the record: “I found myself really enjoying the role of producer for this record,” she said, “directing and arranging a very disparate array of parts and people and feeling strong in my own conviction for what I wanted it to sound like.” The record finds her working alongside co-producers for the first time, namely Rodaidh McDonald and Joseph Shabason. “It was incredibly liberating and a huge learning process to work with so many different people,” she says. “I felt completely revitalized.”

