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The new culture of digital ownership

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We’ve entered an era where digital assets are just as prized as their physical counterparts.

From NFTs to tokenized sports data, the definition of ownership is being rewritten every day.

What once belonged on shelves or in bank vaults now lives on blockchains, in virtual galleries, and across online communities.

This shift isn’t just about technology—it’s reshaping how people value, buy, and interact with art, collectibles, and even reputation itself.

In this article, I’ll explore the rise of digital property, why it matters in our hyper-connected world, and how it’s changing the way individuals, creators, and communities define value and trust online.

Stake Hunters and the evolution of digital value

Digital ownership isn’t just a buzzword—it’s the backbone of an entirely new way to create, share, and trade value online.

Platforms like Stake Hunters are leading this shift by giving users a real stake in emerging online economies.

Instead of passively consuming content or following trends, users can actively participate by staking digital assets, trading unique tokens, and even building public reputations based on their activity and expertise.

This approach flips the script for both creators and consumers.

Creators aren’t limited to traditional monetization models—they can tokenize their work, offer exclusive access, or build communities around shared interests and assets.

Consumers get more than just access; they gain the ability to own, trade, or influence what happens next within these digital ecosystems.

I’ve noticed that platforms in this space also make reputation matter as much as financial investment. The better your track record, the more influence you hold over projects and outcomes—much like being a respected player in a local football club or fantasy league.

Whether you’re looking to invest in sports data or experiment with digital collectibles, platforms like Stake Hunters are setting the standard for how value is created and exchanged in the connected world of 2025.

Redefining possession: what does it mean to own digital assets?

Owning something in the digital world is starting to look very different from owning a physical object.

Digital assets, from collectibles and music files to sports data and virtual land, challenge long-held ideas about what it means to possess something.

Traditionally, ownership meant control and the ability to transfer or sell your item as you saw fit. In the digital space, these rules are being rewritten by technology and community expectations.

Now, value often comes from uniqueness and verifiable authenticity instead of just scarcity or physical possession. Sometimes, ownership is shared across communities or platforms rather than being exclusive to one individual.

This evolution raises big questions: Is access the same as ownership? Can digital assets be truly permanent? And who really has control when code and smart contracts call the shots?

NFTs, tokens, and the rise of unique digital goods

The introduction of non-fungible tokens (NFTs) has completely changed how we think about owning things online.

With NFTs, each token represents a unique piece of content—whether it’s art, music, or even a highlight reel from your favorite team. This uniqueness can be verified through blockchain records that anyone can inspect.

Suddenly, it’s possible to prove that your collectible is authentic and truly yours—even if millions of people can view or copy an image online. That sense of verifiable ownership has created new markets for creators and collectors alike.

A 2024 roundup from OKX highlights how projects like Game of Silks and Saved Souls are evolving digital ownership by blending gamification and personalization into NFT assets. These projects demonstrate new possibilities for how unique digital goods can create value and engagement for holders. You can read more in Top NFT Projects 2024.

From access to ownership: subscription models and beyond

The lines between having access to something digitally versus truly owning it have become blurry in recent years.

Think about music streaming services or cloud-based software. You pay a monthly fee for unlimited use but rarely get permanent rights over any specific song or tool.

This “access over ownership” model has huge upsides—convenience, flexibility, low upfront cost—but it also introduces risks. If a service disappears or changes its terms, you could lose everything you’ve built up or purchased over time.

I’ve noticed more companies experimenting with hybrid approaches: subscriptions bundled with limited edition items or transferable licenses. The real test will be whether users feel that these models offer genuine value—or just another layer between them and true ownership.

Digital rights management and user control

Digital Rights Management (DRM) was supposed to help creators protect their work in the online era—but for many users, DRM feels more like a limitation than an advantage.

The rise of smart contracts on blockchain networks is shifting this dynamic. Now creators can encode permissions directly into their content: who can resell it, who gets royalties on future sales, even how a file might be used or displayed.

This opens new doors for both artists seeking recurring revenue and users wanting greater transparency in their transactions. However, not all DRM systems are built equally—and some still lock out legitimate owners if platforms shut down or policies change unexpectedly.

The key question remains: How much real control do users have over their digital property when enforcement relies on code? For most people I talk to, trust still depends on clear communication—and knowing you’re not just renting your place in a virtual world.

Community, identity, and the social side of digital ownership

Owning digital assets is about more than just holding value—it’s shaping how people connect, belong, and earn respect in online spaces.

As more of life shifts online, communities built around digital ownership are setting new standards for status and influence.

From rare NFTs to virtual land, these assets are becoming badges of belonging and gateways into exclusive circles.

The rise of decentralized groups and immersive platforms means that who you are online—and what you own—can define your identity as much as any offline credential.

This shift isn’t just technological; it’s cultural. People are forming bonds, collaborating, and gaining recognition based on their participation and holdings in digital ecosystems.

Building reputation and influence online

In the last few years, owning a rare NFT or being part of a private Discord has become a new form of social currency. These digital items aren’t just collectibles—they signal insider status and help individuals stand out within their communities.

A 2024 study in Digital Finance highlights this trend. According to NFT Communities & Influence, collecting and trading NFTs plays a major role in building reputation. The study found that active traders often develop strong networks and gain recognition based on the uniqueness or value of their holdings.

This evolution means your wallet address can carry weight comparable to a blue checkmark on social media—or even replace it as proof of clout in certain spaces. I’ve seen first-hand how access to limited drops or closed groups quickly translates to both respect and opportunity online.

DAO communities and collective ownership

DAOs are shifting the model from top-down leadership to group-driven decision-making. Instead of a few people calling the shots, DAOs let members pool resources, share risks, and vote on key issues using tokens or shares as proof of stake.

This structure gives everyone involved a tangible say—not just in direction but in the actual rewards generated by community-owned projects or assets. I’ve noticed that this collective approach tends to attract highly engaged members who care deeply about both governance and growth.

The result is tighter-knit groups where collaboration matters as much as capital. Whether it’s investing in art together or running an esports league, DAOs are giving shape to new forms of teamwork—and redefining what it means to belong.

Virtual worlds and social belonging

Platforms like Decentraland or Roblox have turned virtual goods into tools for self-expression—and social signaling. Wearing a rare skin or owning property isn’t just aesthetic; it shows commitment to the world’s culture and values.

I’ve met people whose closest friends live continents away but who share common ground through gaming clans or metaverse neighborhoods tied together by what they own digitally. This isn’t passive membership—it’s about participating in events, building shared stories, and earning respect through contribution.

The line between virtual friendship and real connection continues to blur. As these environments mature, expect even deeper ties between digital possessions and our sense of community—and maybe even new traditions no physical space could offer.

Overcoming the hurdles of digital ownership: security, regulation, and trust

Digital ownership opens doors to new investment opportunities and creative freedoms, but it also introduces serious risks that can’t be ignored.

The rapid growth of online assets has made security, regulation, and user trust central concerns for anyone participating in this space.

From high-profile hacks to regulatory ambiguity, digital property brings challenges that require ongoing attention from founders, asset holders, and policymakers alike.

Security and protecting digital assets

Caring for digital assets isn’t as simple as holding cash or a physical collectible.

Threats come from phishing attacks, wallet breaches, social engineering scams, and vulnerabilities in smart contracts or third-party apps.

A striking example was the Multichain Security Breach 2023, where over $127 million vanished due to compromised protocols. Events like this highlight just how quickly fortunes can shift if security is overlooked.

Protection starts with education. Multi-factor authentication, hardware wallets, frequent software updates, and careful vetting of platforms all help reduce risk.

I’ve found that even seasoned users fall for clever scams if they get complacent. Vigilance is never optional when real value is at stake.

Legal frameworks and global regulation

Laws are struggling to keep pace with blockchain innovation. What counts as property in one country may be seen as a commodity or even banned elsewhere.

This patchwork approach creates uncertainty for everyone from investors to startups. Licensing requirements shift without warning; tax treatment varies by jurisdiction; enforcement remains unpredictable in many regions.

For companies building in this space, legal advice is essential—not a luxury—because compliance missteps can sink otherwise promising projects overnight.

I’ve watched founders launch with confidence only to be blindsided by sudden regulatory shifts. Staying nimble is key when the rules are still being written around you.

Building trust in decentralized systems

If mainstream users are going to embrace digital ownership, trust must be earned—not assumed. That means designing transparent protocols and clear communication about rights and risks from day one.

User education goes far beyond onboarding flows. People need practical guidance on verifying asset authenticity, reading smart contract terms, and managing private keys securely.

  • Open-source codebases help build credibility
  • Independent audits offer reassurance that systems work as promised
  • Reputation-based ratings can protect newcomers from bad actors

I’ve seen communities thrive when leaders take transparency seriously—and wither when they don’t. Ultimately, widespread adoption depends on ordinary users feeling confident their assets (and identities) will stay safe online.

Conclusion: The digital frontier of ownership

Digital ownership is quickly reshaping how we define value, status, and belonging across the internet.

From NFTs to decentralized organizations, these new models are changing the way people create, trade, and protect what matters to them online.

As more of our lives move into virtual spaces, the question of who truly owns digital assets will only become more important for businesses and individuals alike.

Staying informed and adaptable is no longer optional—it’s essential for anyone wanting to build trust or thrive in tomorrow’s online economy.

The choices we make today will set the tone for digital ownership in years to come.

How crypto is redefining sports fandom

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Crypto has started a new chapter for sports fans by breaking down old barriers between supporters, teams, and athletes.

With digital collectibles and fan tokens, supporters are now more than just spectators—they can own unique moments or have a direct say in club decisions.

Blockchain-powered communities let fans connect globally and even support athletes or teams directly, bypassing traditional gatekeepers.

Decentralized betting platforms open the door to instant, secure wagers from anywhere in the world, changing how people engage with the action.

This blend of technology and passion is turning sports fandom into something more interactive, personal, and inclusive than ever before.

Crypto betting: the new frontier for sports fans

Crypto is shaking up the sports betting world, and the changes are hard to ignore.

With cryptocurrency, fans can deposit and withdraw funds in minutes, no matter where they are. This removes a lot of friction from the traditional betting process, which usually involves long waits and hefty fees for cross-border payments.

One thing that stands out is privacy. Using crypto means bettors don’t have to share as much personal information or banking data, offering a layer of discretion that appeals to many in the global sports community.

Transparency is another major benefit. Thanks to blockchain technology, transactions are recorded on a public ledger. This helps build trust and gives users more control over their money compared to traditional sportsbooks.

I’ve noticed tech-savvy fans are quick to embrace platforms that support crypto wagers. For those exploring global markets or looking for new experiences, options like bitcoin betting sites make joining in fast and hassle-free.

This wave of change doesn’t just benefit bettors—it also challenges established bookmakers to improve speed, access, and fairness. Crypto betting isn’t just a trend; it’s pushing the industry toward a more open and efficient way of engaging with sports.

Fan tokens and digital collectibles: redefining engagement

Fan tokens and NFTs are changing how supporters connect with their favorite teams. These digital assets let fans influence club decisions, access exclusive content, and collect limited-edition memorabilia in ways that weren’t possible before.

Teams now offer fan tokens that act as keys to voting rights, special events, and direct feedback channels. This unlocks new levels of loyalty because fans feel genuinely involved.

Meanwhile, NFTs have introduced a new category of sports collectibles—turning iconic moments into assets you can own, trade, or display. It’s no longer about buying a jersey; it’s about having a stake in the club’s digital universe.

How fan tokens give fans a voice

Fan tokens put some real power in supporters’ hands. By holding these blockchain-based assets, you’re not just showing your colors—you’re getting involved in actual club decisions.

The experience goes beyond simple fandom. Token holders often get to vote on things like jersey designs or even the music played on match day.

One standout example is the FC Barcelona & Socios.com Partnership. In 2023, Barca Fan Token holders used Socios.com to take part in official polls. They had input on kit design choices and even helped name training grounds. That’s a level of influence most fans only dreamed about just a few years ago.

This kind of direct participation brings global fans closer to local clubs—making their voices count regardless of geography or language barriers.

NFTs and the rise of digital memorabilia

The arrival of NFTs has turned memorable plays and legendary athletes into collectible digital assets. Unlike old-school trading cards, these tokens live on the blockchain—meaning you can truly own them (and prove it).

Platforms like NBA Top Shot Digital Collectibles have shown what’s possible here. Fans can buy, sell, or trade officially licensed basketball highlights as NFTs. Some rare moments have fetched prices that rival classic physical memorabilia at auction houses.

This marketplace has attracted both hardcore collectors and everyday supporters looking for a piece of sports history they can call their own. For teams, it opens up new revenue streams while giving fans an entirely new way to engage with the game—even long after the final whistle.

Decentralized communities and direct athlete support

Blockchain technology is helping sports fans move beyond traditional boundaries by making it easier to connect, organize, and make a real impact.

Fans are now forming decentralized communities that take direct action—pooling resources to crowdfund their favorite teams or sponsor up-and-coming athletes.

This approach strips away unnecessary middlemen, making fan involvement more meaningful and transparent.

It’s not just about cheering from the sidelines anymore. Through blockchain, fans can join or even co-own organizations, participate in key decisions, and help shape their team’s path forward. These changes are building stronger athlete-fan bonds and transforming passive supporters into active partners.

DAOs: Fan-owned teams and decision-making

Decentralized Autonomous Organizations (DAOs) let sports fans become true stakeholders. Instead of watching from afar, token holders can pool funds to manage teams or launch projects, with all major decisions decided by a secure vote on the blockchain.

This model brings a new level of transparency. Every action—from hiring a coach to picking a team name—can be put to a community vote where every token counts.

The Krause House DAO made headlines in 2023 for its bold attempt to buy an NBA team. Members didn’t just donate; they became co-decision-makers, proposing ideas and voting on the project’s direction. The experiment showed how blockchain can turn sports ownership from a privilege for billionaires into something regular fans can actually participate in.

Crowdfunding and direct athlete sponsorships

Fans aren’t just supporting clubs—they’re directly backing individual athletes using blockchain-based crowdfunding platforms. This means anyone can help fund an athlete’s training, travel costs, or recovery after injury by purchasing tokens connected to their career.

The process is simple but powerful: no agents or federations skimming off the top, just supporters helping athletes chase their goals while building personal connections along the way.

A standout example is Rally Athlete Tokens. In 2023, Rally enabled fans to buy tokens linked to specific sports stars. The money raised went straight to athletes for coaching or competition expenses—and supporters often got perks like exclusive updates or virtual meet-and-greets. For both sides, it felt less like sponsorship and more like genuine partnership fueled by crypto innovation.

Challenges and the future of crypto sports fandom

Crypto has cracked open exciting new ways for fans to connect with their favorite teams, but this shift is not without its headaches.

Volatile prices can turn fan tokens or digital collectibles into risky assets overnight, leaving some supporters more anxious than engaged.

Unclear regulations and the technical learning curve also put up barriers, especially for fans who aren’t crypto natives.

For crypto-driven sports fandom to last, the industry must find ways to keep participation safe, user-friendly, and fair for all.

The most promising part? As blockchain tech matures and blends with AR or VR, we could see stadium-like experiences from anywhere in the world—no travel required. If organizations address today’s pitfalls, tomorrow’s fans may have more power and connection than ever before.

Security, regulation, and fan protection

When money and passion mix—as they do in sports—the stakes are high for both excitement and risk. Scams targeting inexperienced fans have made headlines, often exploiting hype around new tokens or betting platforms.

A major issue is that rules still vary wildly by country. Without clear global standards, confusion reigns and shady operators slip through the cracks. Many fans worry about what happens if a platform disappears or a wallet gets hacked—problems that traditional sports rarely face at this scale.

There’s been real progress though. In 2024, the EU and UK enacted new crypto regulations for sports betting and fan tokens to strengthen consumer protection, combat fraud, and bring clarity to organizations and users in the industry. These steps matter because they lay groundwork for safer innovation—making it more likely that crypto will become a trusted part of global fandom.

The next generation of immersive fan experiences

If you’ve ever wished you could sit courtside at a big match without leaving your couch—or walk through a virtual locker room—AR and VR paired with blockchain are making these dreams plausible.

The best example I’ve seen so far is Manchester City’s “Cityverse.” In 2023, Manchester City introduced ‘Cityverse’, a virtual fan zone powered by metaverse tech and NFTs, letting supporters attend immersive match events and collect digital memorabilia. Fans can interact virtually with each other while accessing perks that used to be reserved for VIPs on site.

This trend is only accelerating. As these platforms become more intuitive—and as teams experiment with creative ways to engage remote audiences—I expect interactive digital experiences will soon feel as natural as watching highlights on your phone. For clubs willing to experiment (and listen to their communities), there’s real potential to build lasting bonds that span continents rather than just stadium sections.

Conclusion

Cryptocurrency is changing the way fans connect with their favorite teams and athletes, breaking down barriers that once limited participation.

With tools like fan tokens, NFTs, and blockchain communities, supporters now enjoy a level of influence and access that was unthinkable just a few years ago.

As crypto adoption expands and platforms become more user-friendly, I expect these trends to only accelerate.

The next wave of sports fandom will be more interactive, borderless, and community-driven—where fans aren’t just spectators but true partners in the action.

The Art of Minimalism: How Simplicity in Jewellery Mirrors Modern Design

Minimalism is often mistaken for emptiness, a lack of detail, colour, or character. In truth, it’s the opposite. It’s about focus, form, and the quiet beauty that comes from stripping things back to their essence. From architecture and interiors to fashion and fine art, the minimalist movement has long been about balance and clarity.

Delicate bracelets and finely crafted necklaces have become central to this evolution, not as decoration for decoration’s sake, but as deliberate design choices that reflect how we see ourselves and the spaces we occupy.

A philosophy of less

Minimalism in design grew from the belief that simplicity allows for purity of purpose. The Japanese concept of ma, meaning the space between things, captures this perfectly. It’s the understanding that what is left unsaid, or unfilled, carries as much importance as what is present.

This idea was translated into Western art and design during the mid-20th century, where figures like Donald Judd and Agnes Martin championed form, repetition, and emptiness as expressions of harmony. The same sensibility now shapes how many people approach fashion and personal style.

In jewellery, minimalism is not about having nothing, it’s about having just enough. A fine chain that catches the light, a subtle curve in silver or gold, or a small, sculptural pendant can say more than an ornate statement piece. Each element is intentional.

Jewellery as wearable design

Minimalist jewellery mirrors the evolution of design thinking itself. Today, we value clean lines, refined materials, and a sense of ease. This shift reflects a broader cultural desire for calm amidst the visual noise of everyday life.

A simple bracelet, for example, functions much like a Bauhaus chair. It’s beautiful because it serves a purpose without excess. Similarly, a minimalist necklace follows the same design logic as a well-considered building: proportion, structure, and light. These are not ornaments, but extensions of design philosophy made wearable.

The connection between modernist principles and jewellery lies in the respect for craftsmanship. Minimalist pieces require precision and discipline. 

Cultural resonance of simplicity

Minimalist jewellery has become more than a style trend; it’s a cultural marker. It reflects a growing preference for authenticity over abundance – a quiet rebellion against the culture of constant consumption.

This isn’t new. Throughout history, simplicity has been a recurring theme during moments of cultural reset. After decades defined by excess, societies often return to design principles that prioritise honesty, function, and material integrity. Today’s resurgence of pared-back aesthetics feels similar. It’s an antidote to digital overload, fast fashion, and the performative nature of social media.

Simplicity offers relief. It allows the individual to exist without the noise of branding or opulence. A minimal bracelet or necklace becomes a subtle symbol of self — unspoken, intentional, and grounded.

The emotional weight of restraint

There’s a quiet intimacy to minimalist jewellery. Without bright gemstones or ornate detailing, what remains feels closer to the body, to the person wearing it. 

Many people are drawn to this kind of design because it resonates emotionally. The simplicity allows room for interpretation, such as a plain band might signify strength, a single pendant could represent connection or memory. In this way, minimalist jewellery becomes not just an accessory, but a vessel for thought.

Modern influences and aesthetic crossover

The minimalist aesthetic has long blurred the boundaries between fashion, art, and architecture. Designers such as Phoebe Philo and Jil Sander transformed clothing into something akin to sculpture, while architects like John Pawson and Tadao Ando redefined luxury through space, shadow, and silence.

Jewellery follows this same dialogue. The pieces that stand out today are those that echo architectural simplicity. A curved cuff might resemble the arc of a gallery wall; a pendant might recall the geometry of a modernist building.

In photography and film, this visual language has become equally powerful. Close-up shots of bare metal, soft light, and organic form dominate campaigns across fashion and design. The appeal lies not in showcasing extravagance, but in framing beauty through stillness.

Minimalism as quiet confidence

There’s something inherently confident about simplicity. To wear minimal jewellery is to resist the urge to overstate. It’s the confidence of knowing that presence doesn’t rely on decoration.

This approach to adornment also challenges conventional notions of femininity. Historically, women’s jewellery was often designed to signify status or draw attention. The minimalist movement shifts that focus inward towards individuality, mindfulness, and the appreciation of subtle detail.

A pair of small earrings, a slim bracelet, a fine chain: together they create rhythm without noise. This kind of restraint feels modern because it acknowledges that power can exist quietly.

The enduring appeal

Like modernist furniture or abstract painting, minimalist jewellery endures because it transcends fashion. It doesn’t rely on trends or ornamentation, and therefore doesn’t age in the same way. It adapts to seasons, to moods, and to personal evolution.

In a world increasingly defined by excess and speed, there’s something quietly radical about choosing less. The art of minimalism reminds us that meaning doesn’t come from accumulation, but from attention. It’s about noticing the small details such as the curve of a wrist, the fall of a chain, the way light moves across metal.

Minimalist jewellery, much like minimalist art, invites stillness. It doesn’t demand to be seen; it invites you to look closer. And in that closeness lies its true beauty.

Ashi Studio Spring 2026: Couture, Practicing Victorian Mourning

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“There is a moment before dawn when longing becomes absolute. The Ashi Studio 2026 collection explores the space between devotion and destruction—where Victorian mourning rituals meet contemporary couture, and desire becomes indistinguishable from possession.” That was Ashi Studio’s official, and poetic, Instagram framing. The collection itself, however, was sensual, sculptural, and… hairy.

And what does haute couture love more than femininity (of which there was plenty)? A dash of history. Corsetry was the collection’s structural obsession. Built with 18th-century methods, bodices were cinched within an inch of their lives, forcing bell-shaped silhouettes into existence, with hips blown up into rounded, shell-like forms. Basically, less anatomy, more architecture.

Instagram screenshot of two runway looks captured backstage
@madisonaycoth via Instagram

During the Victorian era, hair was almost ritualistic. Mourning didn’t just involve wearing black, it involved keeping your deceased loved ones in your jewelry, your wreaths, even your embroidery. Think of it as a tangible connection with the departed, a daily accessory of grief. In necklaces, bracelets, lockets, fabrics, even décor. Mourning was more of a presentation, especially for women. In Ashi Studio, hair was stitched straight into the silhouettes, patterned too.

Instagram screenshot of the atelier's construction for a runway piece in petrol crocodile molded into curves.
@ashistudio via Instagram

Fabrics were painted by hand, cotton was treated with glue, made to appear endlessly wet, trompe l’oeil effects strutted down the runway, plastic erased texture under the garments showing the body as something manufactured in a doll-factory rather than alive. Much of this was outsourced to people who usually fake blood for a living, including the hair team from last year’s Dracula.

Under Mohammed Ashi, the collection did what it promised, corsetry, texture, embroidery, and plastic, all in place, all very serious. History was everywhere, and the body mostly went along for the ride. With flowers and vivid colors everywhere that week, black and grief felt surprisingly refreshing, hairy bits included.

Celebrity Fashion: Is It Too Ostentatious?

Red carpets have become stages for something other than film promotion. They serve as proving grounds where stylists test their influence, brands calculate their returns, and audiences form opinions that spread faster than any movie trailer. The question of excess in celebrity fashion keeps surfacing because the outfits themselves keep demanding answers. Some argue the displays have grown absurd. Others see them as calculated business decisions dressed in silk and sequins. The truth sits somewhere between both positions, uncomfortable and hard to pin down.

The Economics Behind the Extravagance

Fashion houses pay attention to red carpet appearances because the numbers support it. Louis Vuitton reportedly earned a $55.2 million return in media impact value after dressing celebrities at the 2025 Met Gala. That figure helps explain why gowns worth tens of thousands of dollars get loaned out freely. The transaction works for everyone involved. Designers get their clothes photographed millions of times. Celebrities get access to pieces they could never afford outright. Audiences get something to discuss, dissect, and criticize.

This arrangement means the outfits themselves carry commercial weight. A dress that fails to generate conversation represents lost money. A suit that blends into the crowd offers no value to the label stitched inside. The pressure to create something memorable, something worth screenshotting and sharing, pushes fashion choices toward the extreme.

When Red Carpet Style Mirrors Relationship Power Plays

Celebrity fashion has long been a display of who holds influence and who seeks it. The dynamic between a star and their stylist, or between a performer and the brand dressing them, can sometimes look like a glorified sugar daddy arrangement where one side provides resources and the other delivers visibility. Louis Vuitton’s $55.2 million return in media impact value from the 2025 Met Gala shows how this exchange operates at the highest levels.

The 2026 Golden Globes leaned toward restraint, but restraint itself became a statement. Pinterest’s annual Predicts report notes a move toward maximalist jewelry and 1980s silhouettes, suggesting audiences want personality over polish. Oxford University Press named “rage bait” its word of the year, and fashion seems to have absorbed that lesson. Outfits now function as provocations, designed less to flatter and more to generate reaction.

The Gap Between Red Carpets and Reality

Celebrity fashion exists in a separate atmosphere from what most people wear. The disconnect has always been present, but social media makes it more visible. A performer steps out in a custom gown worth $80,000 while their followers scroll past wearing sweatpants. The contrast registers immediately.

Some viewers admire the fantasy. They treat red carpet coverage as entertainment, separate from their own wardrobes and budgets. Others find the displays tone-deaf, especially during periods of economic strain. Both reactions are valid. Neither response will change how the industry operates.

The 2026 Golden Globes showed restraint compared to previous years. Near-nude silhouettes shared space with covered couture. The range suggested that stylists were hedging their bets, unsure which direction audiences would reward. Restraint itself became a choice, deliberate and calculated rather than humble.

Provocation as Strategy

Pinterest’s annual Predicts report identified maximalist jewelry and 1980s silhouettes as defining trends for 2026. Big shoulders returned. Oversized belts made appearances. Circle skirts swept across carpets. The report suggested that minimalism had loosened its hold and that people wanted volume and personality in their clothing.

This prediction aligns with how celebrity fashion operates. Quiet elegance rarely generates headlines. A well-fitted black dress, however expensive, gets less coverage than something sculptural and strange. Stylists know this. Their clients know this. The result is an arms race of visual impact where each event demands something louder than the last.

Oxford University Press selected “rage bait” as its word of the year. The term refers to content designed to provoke outrage. Fashion absorbed this approach without naming it directly. An outfit that angers half the internet while delighting the other half generates twice the engagement of something universally praised. Controversy has become its own form of currency.

Where Does Excess End?

Calling celebrity fashion ostentatious implies a line has been crossed. But no one agrees where that line sits. A feathered cape might seem absurd to one viewer and artistic to another. A gown covered in crystals could register as wasteful excess or masterful craftsmanship depending on who observes it.

The fashion industry does not operate on consensus. It rewards attention, positive or negative. An outfit dismissed as too much still accomplishes its goal if people keep talking about it. Restraint only works as a strategy when it generates its own conversation, when choosing simplicity becomes the surprising move.

The Audience Holds Some Power

Public reaction shapes future choices, even if that influence operates slowly. Designers notice when certain aesthetics get mocked consistently. Stylists track which outfits get praised and which get criticized. The feedback loop exists, though it moves through many filters before reaching decisions.

Celebrity fashion will continue to push boundaries because that push serves commercial interests. The outfits may grow larger or stranger or more revealing depending on which direction earns attention. Audiences can participate in this system, or they can observe it from a distance. The spectacle will proceed either way.

Building a Community Through Better Smiles: How Local Dental Centers Are Raising the Standard of Care

A healthy smile has always been a source of confidence, but today, it represents far more than that. Dental care is increasingly being recognized as a core component of community well-being. As families, neighborhoods, and entire regions place greater value on preventive care and long-term health, local dental centers are stepping up to deliver more accessible, compassionate, and comprehensive services. What once felt like a routine appointment is now becoming an opportunity to engage with a practice that genuinely supports the community it serves.

Across towns and cities, residents are seeking dental providers who not only treat oral health issues but also understand the unique needs of the people in their communities. This shift is due to changing expectations: patients want transparency, education, modern technology, and personalized care. Fortunately, an increasing number of local dental centers are answering this call—and the results are strengthening communities one smile at a time.

How Local Dental Centers Are Elevating Patient Experiences

One of the most significant changes in community dentistry is the intentional focus on patient experience. Rather than seeing appointments as transactional, many practices now view each visit as an opportunity to build relationships. From more welcoming reception areas to improved communication, the goal is to make patients feel comfortable and informed at every stage of their care.

This begins with creating environments where all community members feel welcome. Families with young children appreciate dental teams trained in working with pediatric patients, while adults value clear explanations, flexible scheduling, and a sense of trust. When dental care feels accessible and judgment-free, people are more willing to maintain regular visits—leading to better long-term outcomes for the community.

Local dental centers are also paying closer attention to cultural and socioeconomic factors. Understanding these differences enables providers to deliver care that is respectful, relevant, and genuinely supportive of patients’ needs. Whether it’s through multilingual staff, financial guidance, or community outreach programs, these efforts build bridges and encourage more people to prioritize their oral health.

Technology and Innovation Enhancing Quality of Care

Advancements in dental technology have significantly transformed the patient experience. What was once lengthy, uncomfortable, or uncertain is now often faster, more precise, and more predictable. Local dental centers are embracing this evolution by investing in modern tools that enhance diagnostics, patient comfort, and treatment outcomes.

Digital x-rays and 3D imaging, for example, allow for highly detailed assessments with minimal discomfort. Intraoral cameras provide patients with a firsthand view of what their dentist sees, helping them better understand the recommendations. Laser dentistry provides more precise treatments with reduced healing time, making visits more comfortable for both adults and children.

These technologies do more than streamline care—they empower patients to take an active role in their own health. When individuals can see and understand what is happening in their mouths, they gain confidence in their dental journey. And when technology helps catch issues early, the entire community benefits from reduced costs, reduced complications, and improved overall health.

The Critical Role of Preventive Care in Community Health

As dental centers continue raising the standard of care, preventive dentistry has become a central focus. Rather than waiting for problems to surface, providers are educating patients on proactive habits that promote long-term dental health. This includes guidance on nutrition, brushing and flossing techniques, lifestyle factors, and early screenings.

Preventive care is especially important for children, as building healthy habits early helps reduce the likelihood of more serious dental issues later in life. Schools, local health organizations, and dental practices often collaborate to provide free screenings, educational workshops, and community events. These initiatives foster connections and encourage families to maintain an active role in their oral health routines.

Midway through these efforts, many families find trusted providers such as Southeastern Dental Center, which offer personalized preventive plans and community-driven care. Practices like these play a vital role in ensuring that residents have access to the knowledge and support they need to maintain strong smiles from childhood through adulthood.

How Dental Centers Strengthen Local Communities

An often overlooked aspect of dentistry is its impact on a community’s broader health and economic stability. When residents maintain good oral health, they experience fewer sick days, lower medical costs, and greater self-confidence—benefits that ripple across households, workplaces, and schools. Dental centers that actively invest in outreach programs help close care gaps and ensure that even underserved populations receive essential treatment.

Many practices also participate in local events, sponsor youth programs, and collaborate with wellness organizations. These contributions foster a sense of unity and demonstrate that dental centers are not merely healthcare providers, but vital community partners.

Furthermore, the presence of skilled dental professionals within a community fosters job opportunities, enhances local health literacy, and encourages families to stay invested in their neighborhoods. A thriving dental center often signals a thriving community—and vice versa.

Conclusion: Building a Healthier Future, One Smile at a Time

Communities thrive when people feel confident, healthy, and supported—and dental care is an essential part of that equation. By combining modern technology, patient-centered communication, and a deep commitment to outreach, local dental centers are raising the standard of care and making oral health more accessible than ever.

As more practices adopt these values, residents benefit not only from brighter smiles but also from a stronger sense of belonging and well-being. A healthier community truly begins with the small, everyday actions of individuals and the dedicated teams who serve them. Through compassion, innovation, and education, dental centers everywhere are helping shape a future where everyone has the opportunity to smile with confidence.

10 New Songs Out Today to Listen To: xaviersobased, Gia Margaret, and More

There’s so much music coming out all the time that it’s hard to keep track. On those days when the influx of new tracks is particularly overwhelming, we sift through the noise to bring you a curated list of the most interesting new releases (the best of which will be added to our Best New Songs playlist). Below, check out our track roundup for Wednesday, February 4, 2026.


xaviersobased – ‘Party at My Place’

Xaviersobased has teamed up with 100 Gecs’ Dylan Brady and Skrillex for an abrasive new song, ‘Party at My Place’. It arrives on the heels of the rapper’s debut album, Xavier, which came out last Friday.

Gia Margaret – ‘Everyone Around Me Dancing’

Gia Margaret has announced a new album, Singing, and shared its wistful lead single ‘Everyone Around Me Dancing’, in which her voice is strikingly layered. The song “is a reflection on feeling isolated and the comfort found in that isolation,” according to Margaret. “It is for taking a pause, for being in observation of a very scary and loud world and it is for finding stillness in our own inner worlds too.”

Lala Lala – ‘Arrow’

Lala Lala has shared ‘Arrow’, a blissfully propulsive preview of her forthcoming album Heaven 2. “It’s such a basic spiritual thing,” Lillie West said of the song, which samples La Femme. “Resistance is the root of all suffering, and I did not know that. I thought that I could dictate the course of my life.”

Maria BC – ‘Night & day’

“I imagined this as a kind of lonesome cowboy song, an ode to the night,” Maria BC said of their pillowy yet piercing new song, ‘Night & day’. “When his workday is over and the sun’s gone down, he can be with the one he loves, and speak freely, feel deeply. This time is so precious to him, he often gets carried away and clings to it desperately. Then the morning brings shame, stupor, new longing.” It’s taken from the Oakland musician’s upcoming LP Marathon. “One of my favorite moments of the album comes toward the end of this song, when Cole’s saxophone comes in with a falling pitch.”

Sorry – ‘Billy Elliot’ and ‘Alone in Cologne’

Just a few months after releasing their latest album Cosplay, Sorry have released two new songs, ‘Billy Elliot’ and ‘Alone In Cologne’. “I used to be close to you or somebody that I once knew,” the group said in a statement.

Witch Post – ‘Worry Angel’

Witch Post have shared another haunting single, ‘Worry Angel’. It’s taken from their just-announced EP Butterfly, the follow-up to their debut Beast, which made our list of the best EPs of 2025. “‘Worry Angel’ is a lucky keychain you can’t go anywhere without. It’s a python that curls around your neck and makes you into a bitch,” the duo said in a statement. “It’s twisted superstition that guides your everyday. It’s a pixie taunting you every time you close your eyes. It’s crows that caw on your walk home. It’s a sense of being watched. It’s sweaty palms. It’s not real. We’re waiting on angels. It’s all real and sometimes it’s all just because we feel alone.”

Tigers Jaw – ‘Primary Colors’

Tigers Jaw have dropped a new single, ‘Primary Colors’, from their forthcoming album Lost on You. It’s a dramatic duet between Ben Walsh and Brianna Collins. “‘Primary Colors’ is about being so wrapped up in the aftermath of something that it overwhelms your senses entirely,” Walsh reflected. “When you’re stuck somewhere between reflecting on the ‘what ifs’ and finding the resolve to move forward. We recreated that mental space in the music video as a performance space that had doorways to memories, journeying through a relationship from the very first sparks to the slow unraveling.”

Charlotte Cornfield – ‘Living With It’ [feat. Feist]

Charlotte Cornfield has previewed her forthcoming album Hurts Like Hell with another poignant single. Following the title track, which featured Buck Meek, ‘Living With It’ is a collaboration with Feist. “I had secretly dreamed of having her sing on the record and mentioned it to [producer] Phil Weinrobe, who she is also friends with,” Cornfield shared. “When Phil reached out and she said yes, I sent her a couple of songs, hoping she would gravitate towards this one. She did, and she added her Feist magic to it, which is undeniable.”

Punchbag – ‘I Am Obsessed’

Punchbag, the duo of London siblings Clara and Anders Bach, have announced a new EP, I Am Obsessed, with the anthemic title track. “If our first EP was a selfie, these new songs are like zooming in and thinking, ‘fucking hell my pores look huge,'” the band said. “This EP is turning up the contrast on everyday life, rinsing the disgusting dish towel so far that all the gunk comes out. It’s pushing Punchbag’s sonic world even further, into a grander landscape, and dramatising the everyday more than ever before.”

Finding Your Personal Style

Finding your personal style is about much more than the clothes you wear. It is a reflection of your personality, your tastes, and the way you want to present yourself to the world. Many people mistakenly believe that personal style is all about following trends or buying expensive items, but the reality is that it is deeply personal and unique to each individual. 

Discovering your personal style is about understanding what makes you feel confident, comfortable, and authentic, and then translating that understanding into your wardrobe choices. It is a journey that combines self-reflection, experimentation, and observation, and it evolves naturally over time as your lifestyle, priorities, and tastes change. Having a clear sense of personal style not only simplifies daily dressing but also allows you to make intentional choices when shopping and helps your overall presentation feel coherent and true to who you are.

Understanding Yourself and Your Lifestyle

The first step in finding your personal style is taking a closer look at yourself and the life you lead. Your lifestyle, routine, work environment, and even your hobbies play a large role in shaping what types of clothing, accessories, and styles will work best for you. Someone who spends most of their time in an office setting might feel most comfortable in structured, professional outfits that are versatile for meetings and presentations, whereas someone with a more casual or creative work environment might gravitate toward unique, expressive, or relaxed pieces.

Personal style works in a similar way to other areas, where variety and structure influence enjoyment. Just as some people enjoy diverse options or layered experiences, such as the multiple combinations found in megaways, style often develops through exploring options rather than sticking to a single formula.

Exploring Inspiration and Influences

Finding your style often involves looking outward to see what inspires you and what catches your eye. Fashion magazines, social media platforms, street style, and cultural influences are great sources of inspiration. The goal is not to copy someone else’s look entirely but to notice patterns in your preferences, such as the types of colors, fabrics, or silhouettes you are drawn to. Paying attention to how people express themselves, the combinations they create, and the confidence they exude can offer valuable lessons. 

Over time, these observations help you identify elements that resonate with you personally. By blending external inspiration with your own tastes and comfort level, you can begin to create a wardrobe and look that is uniquely yours, reflecting your personality in subtle and impactful ways.

Experimentation and Trying New Things

Experimentation is a key part of developing personal style, and it often requires stepping out of your comfort zone. Trying on clothes, mixing unexpected patterns, exploring new colors, or even altering the way you accessorize can reveal combinations and choices you might not have considered. 

Shopping with an open mind, experimenting with layering, or even borrowing a friend’s piece temporarily can give you a sense of what works and what doesn’t. Sometimes the most surprising discoveries come from pieces you would never have chosen instinctively. This process of trial and error is important because it teaches you about your preferences and helps refine your sense of style in a way that feels natural. Over time, these small experiments accumulate, creating a cohesive wardrobe that is versatile, expressive, and entirely personal.

Curating a Wardrobe That Reflects You

Once you have explored your lifestyle, inspirations, experimentation, and comfort, the next step is to curate a wardrobe that truly reflects who you are. Curating is not about having every trendy item but about creating a collection of pieces that align with your taste and daily needs. Investing in versatile, high-quality pieces ensures longevity and allows for multiple outfit combinations.

 Thoughtful curation also simplifies your routine, as you know what works together and what can be mixed for different occasions. Over time, this results in a wardrobe that feels intentional, authentic, and cohesive, making daily dressing easier and more enjoyable. Every choice, from statement pieces to everyday basics, becomes part of the overall expression of your personality.

Allowing Your Style to Evolve

Personal style is not static; it evolves naturally over time. As your tastes, lifestyle, and confidence develop, your wardrobe and the way you express yourself should adapt as well. Being open to change while staying true to your core preferences ensures that your style remains authentic and aligned with who you are at any given moment. Life events, career changes, and exposure to new ideas often influence style evolution. Embracing this process keeps personal style dynamic, fresh, and enjoyable rather than rigid or pressured. Allowing your style to evolve demonstrates a balance between consistency and creativity.

Conclusion

Finding your personal style is a journey that combines self-awareness, experimentation, and intentional choices. It is about understanding your lifestyle, discovering what inspires you, trying new ideas, and learning what fits and feels right. Personal style is deeply personal and should reflect confidence, comfort, and authenticity above all. By curating a wardrobe that aligns with your tastes, thoughtfully incorporating accessories, and allowing for evolution over time, you create a look that is uniquely yours. 

This process turns clothing from a daily chore into a form of self-expression, helping you feel confident and present in every situation. Embracing your personal style not only enhances appearance but also supports a sense of identity and individuality that grows with you over time.

Gia Margaret Announces New Album ‘Singing’, Releases New Single

Gia Margaret has announced a new album titled Singing. It arrives on April 24 via Jagjaguwar. It’s led by the delicate, staticky single ‘Everyone Around Me Dancing’, which Margaret describes as “a reflection on feeling isolated and the comfort found in that isolation. It is for taking a pause, for being in observation of a very scary and loud world and it is for finding stillness in our own inner worlds too.” Check it out along with the album artwork and tracklist below.

The title of the new record is a potent one. Singing will follow 2023’s Romantic Piano, the second instrumental record Margaret made after a vocal injury that kept her from singing for years. “There was a time when I really didn’t know if I would sing again,” Margaret explained. “So once I healed, there was a lot of internal pressure to come back strong. I didn’t know who I was anymore. So it felt like beginning again, and reconnecting with these very old, old parts of myself.”

The album was tracked in London, Eau Claire, and Chicago in 2024 and 2025, alongside Frou Frou’s Guy Sigsworth, David Bazan, Amy Millan, Deb Talan, Kurt Vile, and Sean Carey. Margaret’s longtime collaborator Doug Saltzman co-produced in addition to playing on much of the record. “A lot of me meeting some of these collaborators (now my friends) fell completely into my lap,” Margaret commented. “Almost as if they could hear something in me that I’m certain was influenced by them in the first place.” But opening her music to other musicians “did lead me back to myself, because I realized I really do like producing. I felt like I was missing out by not exploring those things on my own.”

Singing Cover Artwork:

Gia Margaret - Singing album art.

Singing Tracklist:

1. Everyone Around Me Dancing
2. Cellular Reverse
3. Alive Inside
4. Moon Not Mine
5. Rotten
6. Rotten Outro
7. Good Friend
8. Phenomenon
9. Ambient for Ichiko
10. Phone Screen
11. Guitar Duo
12. E-Motion

Artist Spotlight: Softcult

Softcult is the project of Ontario-based twins Mercedes and Phoenix Arn-Horn, who previously made music together as Courage My Love. Though they retained some of the pop-punk elements of their previous band, eventually embracing them more authentically as riot grrrl, they wanted to break away from the industry pressures of being a “Warped Tour band,” initially writing music with no particular goal in mind and fleshing out different pockets of their sound across a series of EPs. Beginning with 2021’s Year of the Rat, they developed an intimate blend of shoegaze, grunge, and indie rock while building their own community through the monthly zine SCripture. Softcult’s debut LP, When a Flower Doesn’t Grow, arrives on their own terms, self-produced and self-reclamatory, a journey of personal transformation that understands its power in becoming a lot more than personal. In a press release, Mercedes mentioned feeling “rootbound” as a form of dissociation, but the record doesn’t close without her naming what it is the roots yearn for: the unknown. “When a flower doesn’t grow/ Do we blame the dying rose/ Or the soil that it called home?”

We caught up with Softcult’s Phoenix Arn-Hor for the latest edition of our Artist Spotlight series to talk about releasing a debut album the second time, self-producing, twin factor, and more.


Having released a debut album before Softcult, how has putting out When a Flower Doesn’t Grow made you reflect on this time and how your circumstances have changed?

You might know we were in a different band for 10 years, and we did a similar thing where we released a lot of EPs before putting out a full-length record. The reason back then why it took us so long to put out an actual full-length was more because it just took us a long time to get our label on board with actually signing off on what they were willing for us to put out, basically, which was a not-so-great situation. But in this band, it’s definitely the polar opposite of that, where we’ve been a band now almost five years, and we’ve just been releasing music every year, non-stop. Getting to do an actual full-length now – you don’t always get the opportunity to start over. Cedes and I are both in our 30s now, we’re 32. It’s pretty rare that you get the chance to start a whole new project when you’re at that age and you’ve already done it for so long. Getting the opportunity to be like, “I’m gonna release a debut record at 32” is just really cool and exciting. It lights that spark again and makes everything feel new, even though we’ve been doing the band thing for a while now. It’s definitely nostalgic looking back and thinking about all the things that we’ve learned from our previous project. 

What was the motivating factor that made you feel ready to make a full-length record this time around?

I think this time around with Softcult, it just seemed like the right time because it’s always something that we wanted. We’d released four EPs before we started working on this record, and I feel like it was enough time to really sit in on our sound and figure out where our strengths lie. Having 10 songs to mess around with as opposed to 4 or 5 lets you explore a bit more each corner of your sound, and we did try to do that. There’s definitely some gazier songs and dream-poppy songs that you might expect from our band, but since we had the opportunity, we tried to lean into more of the riot grrrl sound that we’ve touched on before, definitely lyrically, but maybe not so much sonically. It was a cool exercise.

Given that you self-produced the record, I’m curious if there was an element, too, of feeling settled in your abilities and communication in that respect. 

To give a little bit of backstory on the start of the band to now – we finally completed the last singles that we had to do for our old band’s contract to expire in 2020. It was already the pandemic at that time, and where we live, it was in a lockdown. At the time, Cedes and I lived together, which was cool. We had really nothing but time to kind of sit down and make demos, so we just got really comfortable being in a home studio. We were lucky that we had got that set up before shut down. That’s how this band has always been, a bedroom recording type vibe, so that’s what we’re comfortable with. There’s definitely been times where we’re like, “Do you think would it sound better if we actually did it the proper way and go into a studio?” But at the same time, I think us self-producing maybe is a core aspect of our sound. At this point, I think we’re happy with it. In the future, it could be something we try to actually do a bit more on a grander scale, but right now it feels genuinely a part of our sound to do it ourselves.

In that part of the process, do you feel like you have similar philosophies when it comes to getting a song right, or do they sometimes diverge?

That’s a good question. I do think we’re pretty similar with it. We make a good team when it comes to songwriting. I’m really grateful that I have her sometimes to tell me when something’s done, because I feel like I’m the kind of person who will work away on something forever, and it doesn’t necessarily always make it better; sometimes, it maybe makes it just weirder or worse. I do feel like it’s good for our dynamic that she’s the one that’s like, “Alright, it’s good. You don’t need to keep tinkering with it.” But I think for the most part, we’re pretty on the same page. She showed me a bunch of bands that really influenced me, and I’ve shown her some records that we both really enjoy the sound and production of. I think we do align and meet in the middle that way. So far, it’s been mostly me engineering and editing the stuff music-wise, but she’s starting to get more into that, too. Down the line, I think it could be something where we’re both taking on that role more, and that’s just gonna be exciting. 

Do you tend to talk through a lot of these reference points or ideas for a song, or is it mostly unspoken?

Now that we don’t live together anymore, we have to basically schedule times for us to meet up and record and write together. A lot of the time, Cedes will send me voice notes of songs or ideas that she has, and then when we get together, we’ll put them together in Logic, start recording them and filling in all the blanks. Sometimes I’ll bring an idea – a lot of the time it even just starts as writing lyrics in your Notes app and sending them to each other. Sometimes, and especially right now, there’s just so much going on in the world – there’ll be a world event, something insane that will happen, and obviously that’s top of mind for both of us, so we’ll get together and that’ll inspire something that we’ll start together. It can go either way, really. Cedes obviously plays guitar, and she’s really good at that, so she’ll often come with a structure and melodies. If I have a riff idea in my ahead – I have so many voice notes of me just humming into my phone, and she ends up having to translate that and decipher that into how you would actually play it on a guitar. If I get hit by a car, you have to delete all my voice notes, okay? [laughs] Delete every single one. I don’t want that to get out into the world. 

Aside from exploring different sounds, the journey of the album as an LP feels very intentionally sequenced, and I wonder to what extent that reflects the order in which the songs were written.

It was intentionally sequenced in that way. We tried to make it so that it ends in a really empowered note, and maybe you feel a bit stronger than you did at the very start. When we were writing the songs, we definitely didn’t write them in that order, but what ended up happening was, we had a couple songs kicking around, ones that were written but just didn’t make it onto EPs. Cedes was going through, personally, a big point of self-discovery in her life, finding ways to deal with that, and she ended up sending me this song – I think it was at 3am or something – it was just a voice note that was her playing guitar in her living room. That ended up being ‘When a Flower Doesn’t Grow’, which is the title track. As soon as I heard that song, I immediately texted her back and was like, “Hey, I think this should be the title track of the album. I think we need to call the album When a Flower Doesn’t Grow.” And I said I think it should be the last track on the record, because to me, it just said a lot of things that I feel like were encapsulating what we wanted to say with the album. 

Once we had that plan, we were able to kind of fill in the blanks with songs that get from point A to point B. It’s basically about someone that’s discovering that their environment isn’t suiting them anymore, and they need to change things in order to allow themselves to grow and become the best version of themselves. It’s not the people in the world that should feel like there’s something wrong with them and they need to change – it’s more like the environment right now isn’t conducive to everyone growing and thriving together, so that’s what needs to change. 

After the two songs, it’s interesting how you dive into a couple of more narrative-driven tracks, ‘16/25’ and ‘She Said, He Said’. What was it like switching perspectives and now stepping into them in a live context?

I’m glad that you can tell that it’s supposed to shift from perspective to perspective, because I could see it getting confusing, like, “Wait, what now?” [laughs] But I think that’s a fun exercise in songwriting, finding different ways to say something and coming at it from a different perspective. ‘16/25’ is basically trying to show how absurd it is that someone in their 20s is not self-aware enough to know that it’s weird that they’re dating a teenager. Why they would think, “We have something in common,” when there’s no way that that could be true. That one was an interesting one to try to write and get into that mindset. But live, I think it’s just really exciting to play some new songs and see the way people react. That one tends to go off live, and it might be because the drums are fast-tempo. 

Another pair of songs that are powerfully juxtaposed are ‘Hurt Me’ and ‘I Held You Like Glass’, which seem to trace the pain from the moment it’s buried to the numbness that grows in its place. It sounds like they came from different places lyrically, but they complement each other.

Sometimes when you’re writing a song, you don’t always necessarily even know fully where it’s coming from, but once you sit in it for a while, you realize, “Oh man, I feel like I maybe wrote this song about this.” It was the same with pairing those two next to each other. They couldn’t be more different as songs – one is obviously so kind of aggressive and full of rage, but it ends off where the lyrics are like, “I’ll carry this all of my life/ I’ll bury this thorn on my side.”  When you bury those things deep down, you bury that rage deep down, eventually it does get replaced by numbness, which is dangerous, because you don’t ever deal with it. It just grows, and you end up holding on to things that are damaging to you, but you eventually just become numb to it. I’m glad that makes sense listening through, because it did to us, but we were a little bit worried that no one else would get it because it’s so up and down vibe-wise. 

And what you described becomes a cycle, right? That’s where the record looping back into itself comes in as well.

Oh yeah, we’re big on cycles. [laughs] Any kind of metaphor we can use. 

Was ‘Hurt Me’ split into these parts from the beginning, or did it progress that way?

That one was just a weird outlier for a long time, because I originally had written it as more of a poem. I had it in my Notes app for a long time, and then eventually I showed it to Cedes when we were just kicking around some ideas. I honestly never thought it would become a song; I wasn’t even totally sure if I wanted it on the album, but Cedes was really down for it. She convinced me that that one was important in the context of the record. Obviously, the beginning is pretty intense and rage-filled, and when it just flips vibe-wise, we just kdidn’t want the whole song to be one-note. Because I think that’s the thing with these feelings that people have – it’s not always just, “Oh, I’m angry.” There’s always a deeper root cause for why someone’s angry, something underneath that’s a little bit more nuanced and more complicated.

When you’re both at this early stage where it’s maybe just thoughtson your phone, do you sometimes tend to work through them as just that first, or does it quickly become about what they could turn into?

We’re siblings, so when we’re showing each other stuff like that, of course we’re gonna ask, “Where did that kind of come from? What’s going on?” [laughs] I think talking about that stuff together does help give a deeper understanding into the issue, and we’ll maybe get different perspectives on it. It just lets you understand things a bit more. It doesn’t always have to turn into a song or into anything; it can just be talking about it. But I think for us, that’s just how my sister and I tend to deal through things in our life, is we do turn to music a lot. We’re lucky that we have each other, because we can do that together, and it is cathartic. 

‘Tired’ is a song where the lyrics are pretty self-explanatory, but it’s interesting that the first thing you list is self-deprecation. I think you’ve talked about preaching empowerment while also feeling like you’ve internalized a lot of shame. From your perspective, what role does self-deprecation play in normalizing and feeding into self-doubt?

Cedes and I aren’t perfect people, and there’s no way anyone could really talk about some of these issues in a perfect way. Sometimes it does feel a little bit like we try to come at it from an empowerment role, but it’s hard sometimes to always practice what you preach in your own personal life. I think that’s something that my sister was going through big time during the writing of this record – she felt like she’d be this strong person on stage, but in her private life, she wasn’t really always taking her own advice. If you put yourself out there in that way, people expect you to live by your own words. I think for both of us, when we do feel like we’re messing up in our own lives, or if we feel kind of like we’re not living up to everything that we’ve tried to say in our music, it feels self-deprecating to go and be on stage and sing songs about certain topics. You kind of feel a bit of imposter syndrome.

‘Tired’ is a good one for that, because for me, that’s the turning point in the record, where you’ve already gone through some of these really dark traumas – you’ve kind of figured out the root of them with ‘Hurt Me’, and you’re like, “That’s where this cycle started.” And you get to ‘Queen of Nothing’, where you realize this isn’t even just a me thing, this is a societal thing. And then ‘Tired’ comes in and you’re like, “I’m not gonna keep going this way.” The end lyric is what really got me: “I’m gonna stay awake, but I’m tired.” You are freaking tired of this, but you’re not gonna be jaded. You’re gonna keep fighting.

Last night, I watched Jim Jarmusch’s latest film, Father Mother Sister Brother. The final segment focuses on these twins who’ve come up with a useful shorthand for when something happens that they attribute to their connection, “twin factor.” I wanted to ask if anything recent comes to mind that you could attribute to something akin to that. 

Honestly, it’s hard for me, because I feel like I’m so used to that happening just from being a twin. Definitely when we were younger we’d always hear about twin telepathy, but I don’t think it’s even twin telepathy. It’s more like we’ve been around each other for so long, and we are really close. We can read each other’s body language really well, and I can just get a vibe off Mercedes, and she can get a vibe off me in any situation. Sometimes it’ll just be a matter of looking at each other, and we know we’re gonna talk about this later when it’s safe. But the twin factor, it happens a lot, especially in band practices. That’s just what I’m thinking of right now, because that’s just been my life the past few days. We’ll be kind of communicating, but we’re not saying full sentences – I’m saying the beginning of a sentence and trailing off, and then Cedes will be like, “Oh yeah, for sure.” And then our two friends that are also in the band with us, they’ll be like, “Guys, can you translate, please? We don’t know what’s going on.” I think that might be a twin factor.


This interview has been edited and condensed for clarity and length.

Softcult’s When a Flower Doesn’t Grow is out now via Easy Life Records.