Róisín Murphy has released ‘Fader’, the third offering from her forthcoming album Hit Parade. Following previous singles ‘The Universe’ and ‘CooCool’, it arrives with a self-directed video set in Murphy’s hometown of Arklow, County Wicklow. Check it out below.
“This idea came to me partly in reaction to making such surreal and ‘other’ imagery for the album artwork, and partly in response to the track itself,” Murphy explained in a statement about the visual. “I felt I needed a totally authentic space in which to perform ‘Fader’. The song is about life & death & music and so I went home to where it all started for me.”
“Just as in the music there’s a huge HipHop influence on the video and for me to have the sheer front for that, it needed to ring true and so my home town, Arklow was in fact, the only option,” she continued. “It was a huge task to take on, connecting with local government counsellors because we had to close the high street and then, with local groups of all kinds, musicians, dancers, scouts, majorettes, farmers etc and much of my family… doing something like this is a massive responsibility and it threatened to overwhelm me at times. But on the day we had Hollywood sunshine and just an incredible sense of goodwill. The people of Arklow made me so proud. It truly turned out to be one of best days of life…”
Hit Parade comes out September 8 via Ninja Tune.
