Matthew E. White Shares Video for New Single ‘Electric’

    Matthew E. White has shared ‘Electric’, the second single off his forthcoming solo album K Bay. The track arrives with an accompanying video directed by Wes Parker, in which White gets his hair trimmed for the first time in years. Check it out below.

    “I wrote this song after listening to ‘Me, My Baby And My Cadillac’ by Sleepy Brown,” White explained in a statement. “I wanted to write something so intentionally direct like that. When we recorded I wanted the playing to come across raw, limit the instruments and let everything redline from start to finish. The lyrics are mostly pure 60’s bubblegum pop – think Brill Building Carole King – an homage to the overtly saccharine songwriting style of that era. There’s really an absurdity, and theater to it all.”

    K Bay is scheduled to arrive on September 10 via Domino. Previously, White shared the lead single ‘Genuine Hesitation’.

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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