Mercedes-Benz Fashion Week Russia Goes Sustainable

    Sustainability has been a pivotal topic of Mercedes-Benz Fashion Week Russia. This year, MBFW Russia has become the place to drop in unwanted clothes that upcycling designers will use for their upcoming collections. This initiative has marked another great year of progress for the fashion week that profoundly celebrates sustainable fashion.

    This project will go beyond this season of fashion week. Russian Fashion Council, EcoLine Group, and Vtoroe Dykhanie Fund will collect unwanted clothes every season, further passing them on to upcycling Russian brands, who will use them in their catwalk presentations.

    Anyone can take part in this green initiative. You simply have to visit the Museum of Moscow from 14:00 to 21:00 and turn the clothes in at a special reception point in the Museum’s courtyard. No invitation is needed to do that — everyone is welcome the reception point. Participants will have a chance of getting invitations to sustainable brand shows during #MBFWRussia for this and next season, and the most active ones will obtain bags made of upcycled banners and upcycled shirts from Fashion Week. The clothes that won’t be included in designer collections will be given to Vtoroe Dykhanie.

    Modestas Mankus
    Modestas Mankus
    Modestas is the Editor-in-Chief at Our Culture Mag. He regularly delves into modern art, fashion, and photography. Modestas is a fellow of the Royal Society of Arts.

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