NNAMDÏ has shared another preview of his forthcoming LP Please Have a Seat, which arrives October 7 via Secretly Canadian and his own label Sooper Records. ‘Anti’, which follows previous cut ‘I Don’t Wanna Be Famous’, is accompanied by an Austin Vesley-directed video. Check it out below.
“I really like teetering on the edge of playful and unsettling and I think we did that with this video,” NNAMDÏ remarked in a statement. “The song/video is a journey through how generational and childhood trauma can manifest itself in different ways as an adult, especially if never confronted. Basically the things that help create your origin story. I’ve had this video idea since the song’s conception and Austin really brought my treatment to life.”
What excited me about adapting a treatment written by Nnamdi was that it had so many of the elements that make his music great — playfulness and surprise, some darkness and contrasts, depth in a short time frame — and also that it was clearly coming from a very personal place for him. Taking a trip through his mind is a thrill, and I’m pleased we were able to draw out this broader aspect of Nnamdi’s relationship to the song and share that. On a technical level I’m so proud of the crew and cast of this thing for making it all happen in a single day. From sunny backyards to darkened, dilapidated hallways, everyone was on this wild ride that day and did such an amazing job keeping the narrative together and maintaining the beauty of the images.