Acrylicize Unveils ‘London is a Forest’ in London’s Soho

    Acrylicize, renowned for expanding creative boundaries, announced their much-anticipated latest installation, London is a Forest, amidst the heartbeat of Soho. In redefining the visual landscape of Soho, this giant steel sculpture seamlessly integrates art, nature, and technology.

    Commissioned by Landsec, owners of the Lucent building, Acrylicize were tasked with creating a site-specific artwork that could provide a sense of placemaking and cultural character, all the while making the building feel like an oasis in the busy city centre.

    London is a Forest marks the connection between the Capital’s official status as a forest, with 8.4 million trees, and the digital network embedded within the heart of the city. The intricate steel branches symbolise the connection to natural rhythms within the city, embodying London’s network of technology and data, prompting viewers to reflect on their place within the cityscape. 

    While appearing light as a feather drifting in the breeze, the artwork towers the north-west wall of the new Lucent Building, appearing as if it floats above the critically acclaimed Devonshire pub. With an impressive 7m x 11m x 2.5m area and white ceramic coating, the branches create a dynamic interplay between nature and technology, with each branch interacting with the space and adjacent walls.

    Modestas Mankus
    Modestas Mankus
    Modestas is the Editor-in-Chief at Our Culture Mag. He regularly delves into modern art, fashion, and photography. Modestas is a fellow of the Royal Society of Arts.

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