Nothing is allowed to remain embarrassing, dead or buried anymore. Especially if it can be repackaged with a nostalgic campaign and a hefty price tag. The industry’s main creative direction appears to be reopening sealed cultural archives, previously associated with childhood bedrooms, airport gift shops, and the early 2000s. Even ultra-thin belts are trying to make a comeback, and honestly, it’s deeply upsetting how often your mother turns out to be right. And among the endless revivals, these are the ones we’ll admit we like.
Marc Jacobs Beauty
Marc Jacobs bronzers and eyeshadow palettes were a major discovery moment for me, especially when I realised I already had near-identical miniatures thanks to my Bratz dolls. Everyone loved the beauty line, even Snoop Dog showed up in a NikkieTutorials video for a voiceover. Except, of course, LVMH and Kendo, who discontinued it back in 2021. Whether the new one lives up to the original remains to be tested. The packaging, though, looks like it escaped from a Polly Pocket set and never looked back at those Bratz. Joyful for many, including Marc Jacobs himself, who, to be fair, already prepared us with his Spring 2026 collection. I just don’t think I’m the person who can get behind a star-shaped compact.
Jimmy Choo Jelly Heels
Remember those plastic, sugary-sweet sandals that looked like they belonged in a fairytale but made every step sound like a tap dance rehearsal? The ones most parents would happily erase from memory? Jimmy Choo has decided they deserve a second life (credit where it’s due: it’s a busy dance floor, but Chloé and Y/Project still lead it). The Jelly Drop mule returns in TPU, a translucent finish, a kitten heel, and modern moulding technology. None of which justifies the $595 price tag.
Tourist Tees
Don’t tell us we didn’t warn you, Amelia Dimz has already made it onto our best-dressed list in an “I love NY” tee. They’ve clearly made a return, which basically splits the world into two groups. The first are the people you see in Times Square, who are genuinely thrilled to be there and leave every souvenir shop emotionally exhausted. The second are people in cafés and red carpets, who would like you to know they are aware of the reference, while wearing almost the exact same shirt, sometimes over an Ashi Studio skirt. Fashion just gave both of them permission again.
