Zendaya fans, be ready to part ways for a little while. The actress is apparently carving out a little time away from it all once 2026 wraps up. But don’t you worry, five new movies will keep you busy this year, and reruns are always on the table if you need them. A24’s ‘The Drama’ from April 3, ‘Euphoria’ Season 3 from April 12, Christopher Nolan’s ‘The Odyssey’ on July 17, ‘Spider-Man: Brand New Day’ on July 31 and ‘Dune: Part Three on December 18. Not much breathing room, especially if you top it all off with co-designing a collection.

On, the Swiss company that makes sneakers you might only forgive for athletes, plus the almost obligatory sportswear, has had the duo under its sleeve for quite some time now. Zendaya signed on as a brand ambassador back in 2024, and of course, Law Roach comes as part of the package. A couple of creative short films and shoe drops later, the sportswear brand makes a push into fashion, and it’s not the first one to do so. Good thing the team has grown.

A Spike Jonze short film revealed a 7-piece collection. A midi skirt that could possibly behave like a mini, at least from one side, a two-tone windbreaker and coach’s jacket, parachute pants for the chilly days and bermuda shorts for the warmer ones, a tank top to go with, and of course, a new take on On’s Cloudnova, the Cloudnova Moon. Available in four shades, and I can’t imagine choosing one. But then again, I’m not who it’s made for. For a brand built purely on performance, that skirt is an experiment, and the duo ensures it’s seen.

Who speaks for Vivienne Westwood today? The brand, the halls of museums, or the obsessive few with enough material to out-archive the above? At the Bowes Museum, it’s all in plain sight. Really. Peter Smithson and a few notoriously secretive collectors just let nearly 40 ensembles, solo garments, shoes, accessories, and editorial ephemera decorate the museum’s Fashion and Textiles gallery. With curator Rachel Whitworth lending a firm hand, the handover now goes by the name of ‘Vivienne Westwood: Rebel – Storyteller – Visionary,’ and it’ll hold onto it until September 6.

Rebel for the politics and punk culture, storyteller for the narratives corsetry and tartan carried, and visionary because decades later, we’re still glued to them. The retrospective, though, focuses on the early 1980s to 2000s, following her early partnership with Malcolm McLaren and into the era where a pirate jacket still had the power to challenge what fashion could be. Not that Bowes is new to this, Westwood herself has walked these galleries before. By now, they sure know how to host her work.

Remember when Westwood showed the English upper class a fun time with the ‘Harris Tweed’ A/W 1987 collection? That crown you think of, that comfortably rested on top of her head while pedaling around the city, was one of Smithson’s first buys. You can see the rest for yourself. Crinolines (first introduced in Spring 1986), tailoring, checks, and one too many corsets.

In 1988, Westwood appeared on Wogan, interviewed by Sue Lawley as models, including Sara Stockbridge, walked out in her designs and the audience laughed along. Ten-year-old Smithson wasn’t in on the joke. The realization came a few years later in Manchester, when a man walked out of a store in a tartan suit and bondage trousers, completely at ease. Once the red canopy and yellow lettering came into focus, it was obvious. “At that moment, I looked at her and thought, it’s Westwood. She’s the one I’ve been admiring all along,” he tells The Guardian. Bet that wouldn’t get a laugh today.

Dry patches rarely stay gone just because they’ve been treated once. The surface clears, the flaking settles, and it feels like things are back to normal. Then the same area starts to feel tight again, usually without much warning.

That pattern doesn’t come from the treatment failing. It comes from how the skin is handled after it improves. What worked to clear the patch isn’t always what keeps it from coming back.

The Area Stays Slightly Off Even After It Looks Fine

Once a patch has formed, that spot doesn’t behave exactly like the rest of the skin. It tends to lose moisture faster and react more easily, even when it looks smooth again.

This is where routines often shift too quickly. The heavier products get removed, and everything goes back to baseline. The skin looks ready, but it hasn’t fully settled yet.

Keeping a bit of support in place for longer helps prevent that early return.

Moisture Needs to Stay in the Routine

After the patch clears, hydration tends to become less consistent. It feels unnecessary when the skin looks normal.

That’s usually when dryness starts building again. A steady layer of moisture keeps that from happening, especially in areas that tend to dry out first.

Using something like cherry almond lotion regularly keeps those spots from slipping back without making the routine feel heavy or overdone.

Cleansing Pressure Adds Up Over Time

Dry patches often return in the same places because those areas take more friction than others. It’s not always noticeable while it’s happening.

Rubbing too firmly or even drying the skin roughly can affect those spots more than the rest of the face.

Softening that step doesn’t feel like a major change, but it reduces how often those areas react.

Environmental Changes Build Slowly

Dry air, indoor heating, and long hours in controlled environments don’t always show immediate effects. The skin adjusts at first, then starts to lose moisture gradually.

That’s why dryness can feel like it comes back out of nowhere. The cause has been building for days.

Slightly increasing hydration during those periods helps keep the skin from reaching that point.

Keeping a Few Habits in Place Makes the Difference

Instead of reacting once dryness appears, it helps to keep a few things consistent:

• Apply moisturizer daily, even when the skin feels balanced
• Be gentler with areas that have dried out before
• Avoid adding or switching products too often
• Pat the skin dry rather than rubbing it
• Adjust hydration when the environment changes

These don’t require much effort, but they keep the skin from slipping back.

Product Changes Can Reset Progress

Trying new products can interrupt what’s already working. Even when the skin looks fine, it’s still adjusting after the patch clears.

Frequent changes make it harder to maintain that balance. The skin has to readjust each time, which can bring dryness back sooner.

Keeping things consistent for a while tends to hold results longer.

Certain Spots Need Ongoing Attention

Areas that have dried out once tend to do it again. They need a bit more awareness.

Applying slightly more moisture to those spots or checking how they respond over time helps keep them stable.

Treating everything the same way doesn’t always work once patterns start forming.

It Comes Down to What Happens After the Fix

Preventing dry patches from returning isn’t about finding a stronger treatment. It’s about what happens once the skin looks better.

Consistent moisture allows gentle cleansing and lets you enjoy routines that don’t shift too quickly. As a result, those patches don’t come back as often.

It’s a quieter approach, but it tends to hold better than repeating the same fix each time dryness shows up again.

In the fashion world, golfcore is still on the rise. What began as a subtle nod to the relaxed, off-duty elegance of icons like Princess Diana, this luxury aesthetic has evolved into a full-blown aesthetic, infiltrating street style, high fashion, and athletic wear. 

This trend has given rise to a new wave of brands looking to redefine what it means to dress for the green. Among them, Los Angeles-based curated retailer Erthe Golf is making a distinct mark, not by manufacturing apparel, but by mastering the art of curation and creative direction. At the helm of this vision is Yuanchao Zhang, a multidisciplinary designer whose innovative approach is reshaping the digital and cultural experience of golf fashion and the rise of golfcore.

Zhang, who serves as the Art Director for Erthe Golf, is at the intersection of sport, style, and technology with a background in Web3 communities and a passion for culture. He shares his insights on the evolution of golf fashion, the identity of Erthe, and the groundbreaking digital experiences he is crafting for the modern consumer.

The Genesis of Golfcore: From Nostalgia to Evolution

The rise of golf-inspired fashion didn’t happen in a vacuum. It was part of a larger cultural reset, where comfort, heritage, and a renewed interest in classic silhouettes took center stage. Zhang pinpointed the shift to the 2021 zeitgeist, a moment awash in 1990s nostalgia.

“I started to notice golf fashion gaining real traction around 2021,” Zhang explains. “It began when people revisited 1990s British casual style, especially Princess Diana’s off-duty looks, and realized how effortless and versatile those silhouettes were. At the same time, golf was being reinterpreted across design, music, and lifestyle circles.”

For Zhang, this wasn’t just about aesthetics; it was a shift in mentality. He saw how streetwear and performance wear began to blend with classic tailoring, creating a new aesthetic space where function met elegance. This fusion signaled a departure from golf’s historically exclusive image. “What caught my attention was the change in attitude,” he notes. “Golfwear was no longer about exclusivity but about focus, precision, and quiet confidence.”

This observation became the seed for Erthe. For Zhang, the movement is less about a simple nostalgic callback and more about a cultural evolution. “It reflects how people today balance discipline with creativity, structure with freedom,” he says. “That idea became the foundation for Erthe.”

Erthe: A Curation Mindset in a Saturated Market

In a Direct to Consumer market now flooded with tenniscore, golfcore, and other sports-inspired lifestyle brands, standing out requires more than just a preppy logo. Erthe’s secret weapon is that it isn’t a traditional apparel label, at all. Rather, it is a meticulously curated multi-brand store, a digital concept boutique built around a specific philosophy of style, offering various high profile brands.

“We saw that as golf fashion grew in popularity, many products started to look the same, focused only on performance or old money aesthetics,” Zhang says. “Erthe wants to redefine that space through a styling mindset.”

Instead of designing its own line, Erthe curates pieces from a global selection of independent and performance-driven designers, including Keypote, Head Golf, Lend Golf, WAAC, Lanvin Blanc, and Golden Bear. The goal is to bring individuality and modernity back to golfwear. Each selection is made with versatility in mind, designed to flow naturally between the golf course and daily life.

“You can wear golfcore to brunch, to work, or to a night event without it feeling out of place,” Zhang emphasizes. This philosophy is central to the brand’s mission, articulated by Erthe founder Ellie: “Players define the game, Erthe inspires individuality.” 

The brand seeks to break traditional confines, providing golfers and sports enthusiasts with more options to express their personality, proving that performance can indeed feel elevated.

The Creative Director’s Vision: A Digital Concept Store

As Art Director, Zhang is responsible for translating Erthe’s philosophy into a tangible, or rather, digital, experience; one that is intuitive, aesthetically pleasing and easy to navigate. The Erthe website is not a mere e-commerce platform; it is an extension of the brand’s curated identity.

“The website is built to reflect how Erthe curates and redefines golf culture through design,” Zhang states. “It is structured like a digital concept store, where each page feels purposeful and composed.”

The design focuses on blending product discovery with styling inspiration. Zhang utilizes his expertise in innovative technology, employing AI visualization tools to show customers how pieces can be worn, layered, and combined. This moves beyond static product shots into a more intuitive, dynamic shopping experience. “The layout stays simple and direct, with clean grids, soft transitions, and calm tones that keep attention on the products,” he adds. “Our goal is to let people understand Erthe’s taste and styling logic while shopping in a way that feels natural and personal.”

This vision is also reflected in Erthe’s campaign shoots, which function as styling references rather than traditional advertisements. The campaigns are “real and relaxed,” showcasing how different looks—from Minimalist and Clean to Sporty and Performance or Classic and Preppy—can be achieved using pieces from Erthe’s selection. By focusing on light, movement, and texture, these visual narratives demonstrate how golfcore can adapt to different personalities and settings, especially for someone shopping for the right golfcore look.

Influences and Inspirations: The Legacy of Self-Expression

Zhang’s creative approach is deeply informed by broader cultural movements, particularly one he identifies as being led by artist A$AP Rocky. This movement, which saw formalwear and luxury fashion merge with street culture, fundamentally changed the rules of style.

“He once said that coming from the bottom, dressing well was one of the few ways he could claim dignity,” Zhang explains. “That idea reshaped how people think about style. It turned fashion into a form of self-expression rather than a symbol of hierarchy.”

Zhang sees a direct parallel between this ethos and the modern golfcore movement. “I see golfcore as part of that same evolution, transforming something once traditional into something open and personal,” he explains. “What attracts me is this balance between discipline and attitude, function and culture, where fashion feels both effortless and meaningful.”

The Future is Now: AI and Personalized Style in 2026

Perhaps the most ambitious aspect of Zhang’s work at Erthe is his push to integrate cutting-edge technology directly into the customer journey. He is currently developing an AI stylist experience designed to transform the online store into an interactive styling space.

“Our next step is to build an AI stylist experience on the website,” Zhang reveals. “It will help customers create outfits based on their style preferences and mood. By analyzing colors, silhouettes, and textures, the system can suggest combinations from our curated selection.”

This initiative is the culmination of the brand’s “AI creative web experience campaign,” an interactive styling tool Zhang describes as “playful and intuitive, like building your own style map.”

Here’s how it works: Customers answer a short series of visual questions about their preferences—color palette, fit, pattern, weather, and activity level. Each answer generates a visual card, forming a personalized moodboard in real-time. The system then analyzes these choices, considering factors like climate and occasion, to recommend full outfit combinations from Erthe’s curated inventory. It makes shopping easier and much faster.

“The goal is to make shopping more creative, personal, and visually guided,” Zhang says. “Instead of scrolling through endless products, users see how different pieces connect to their taste and lifestyle.”

What’s Next for Erthe?

With a strong brand identity, a clear creative vision, and a pioneering approach to digital retail, Erthe Golf is well-positioned at the forefront of the golf fashion movement. Yuanchao Zhang’s work exemplifies how a creative director can do more than design; they can architect an entire ecosystem of culture, community, and commerce.

As golf continues to shed its staid reputation and embrace a new generation of players who value style as much as sport, brands like Erthe will lead the way. By blending the discipline of the game with the freedom of personal expression, and using technology to make that blend accessible to all, Zhang and the Erthe team are not just participating in the rise of golfcore—they are actively defining its future.

For more information on Erthe Golf, visit their website at erthe.com.

If you’re on TikTok, you’ve met a tradwife. Short for ‘traditional wife,’ code for the fantasy of total domestic control. You’ll never catch her working, but you’ll see her cooking, cleaning, gardening, mothering, smiling, possibly passive-aggressive, and somehow convincing strangers online that cleaning counters is peak feminine achievement. Now you have three types of people. The nostalgic mourners, the freedom embracers, and the eternally baffled, those who simply cannot fathom getting serotonin from a day spent feeding sourdough starter. Fashion, of course, rarely stays neutral.

I’ve seen Nara Smith chopping up greens I didn’t even know existed, and making bubblegum from scratch, all while wearing Schiaparelli. Which, I don’t necesarilly love, but I don’t hate either. If anything, I find it kind of funny. What I do hate, though, is that this contemporary, highly romanticized 1940s woman is being shoved down our throats. A creeping sense of horror comes over me every single time without fail, watching young girls plead with the internet to explain why anyone would ever quit playing house. I fall squarely into the second category, my beloved freedom embracers, as long as everything’s a choice. Women have spent far too long without it. Not because every household was a tyrannical patriarchy, but because laws, banks, and landlords made sure independence was just out of reach. Education, jobs, property, everything came with strings attached. And even when the choice technically existed, society made sure most women felt it didn’t. And yes, I knead bagels too.

Now, she’s not oppressed, it’s just couture. What started in the kitchen has taken over runways, red carpets, and is slowly bleeding into the street. Miu Miu Spring 2026 played with aprons, Emma Chamberlain showed up at the Oscars afterparty with Valentino and washing-the-dishes-yellow gloves on, a year after Julia Fox wore real washing-the-dishes-yellow gloves to the Grammys. Of course, material carries meaning. That fantasy of purity doesn’t survive contact with latex. You may escape the gloves and aprons, but not a 50s inspired silhouette. Fashion weeks are flooded with Peter Pan collars, pearl necklaces, cinched waists, and full skirts. Even Carrie Bradshaw wore a puffy, floral, prairie dress in ‘And Just Like That..’ (not for the faint of heart).

Of course, not everyone is wearing this with a straight face. Some lean into it with something far sharper, like two CSM graduates. Amber Pickup sent out a printed dress bearing a perfectly worded refusal: “After the I do’s, I don’t cook, do laundry, put up with your friends, ever diet again, do dishes, take out the garbage, feed mother-in-laws, make packed lunches, or iron your shirts.” Lydia Chelovska, meanwhile, took the classic shirt dress and fused it with a literal vacuum cleaner. Ashley Williams sent out “don’t worry, dinner’s ready” silhouettes creased, crumpled, and far from composed, on the Spring 2026 runway.

A sourdough starter isn’t the problem. Dressing like you’re feeding it on city streets might be. Trend, if we must call it that, aside, this isn’t the real world. It’s styling. You can buy into the look, just remember, the life it references was never that simple. The fantasy being sold though, is precisely the opposite.