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Artist Spotlight: WILDES

WILDES is the moniker of London-based singer-songwriter Ella Walker, who started making waves online following the release of her debut single, ‘Bare’, in 2016. She followed it up with a couple of successful singles and an EP, 2020’s Let You Go, which featured a beautiful rendition of Bob Dylan’s ‘Don’t Think Twice, It’s Alright’. While her music was gaining traction, however, her manager at the time was forcing her into a sound she struggled to feel ownership over. She ended up scrapping the first version of a debut record when, on top of everything, the producer she was supposed to work with stopped contacting her. She had no choice but to keep writing, using her sister’s old bedroom as a makeshift studio in an attempt to process the emotionally abusive relationship she was in for five years. Produced by St Francis Hotel (aka Declan Gaffney), Other Words Fail Me finds Walker both channeling those traumatic experiences and reconnecting with her love of music, setting elegant, full-bodied production against raw and dynamic vocal performances. “I’ll only dream of the woman I could’ve been,” sge sings on ‘Flames’, yet by the time the Flaming Lips-assisted closer ‘True Love’ comes around, that dream doesn’t seem far from reality.

We caught up with WILDES for this edition of our Artist Spotlight interview series to talk about her musical journey, being complimented by Bob Dylan, the cathartic process of making her debut album, and more.


You went into writing the album when you were 19, but you weren’t fully invested in the process at the time. What was your relationship with songwriting leading up to that point?

I love writing songs, whenever I have any time I will always try and write just because it’s cathartic. At 19, I released ‘Bare’, which was my first single, and I’d just been writing for fun until that point. I probably had like 30 songs, but I was a teenager, they were all quite immature, and they weren’t crafted songs as such. And when ‘Bare’ came out, it got a really amazing reaction, and people started to ask about an album. I was thinking, “Oh my God, I’ve only written like three songs that I really love.” And from ‘Bare’ coming out to probably the last songs I released before this album, I just completely lost confidence with writing, partly because I felt a lot of pressure from myself and from the idea of the industry and always having music to consume. But mainly it was because of my manager, who was also my record label and was extremely controlling, super critical of my music and really tried to get involved on the A&R side. He just told me constantly that songs that I was writing were not good enough, and eventually, I just believed him. It didn’t take long; I was young, I was quite impressionable, and I really lost confidence with it.

Actually, ‘Flames’, which is the fourth track on the album, is the oldest one on there that I wrote probably in 2019. And that was the first song since 2016 that I felt ownership over, probably because I’d been quite honest with it. And I knew objectively that it was good. He, the manager at the time, actually said, “You need to rewrite the chorus. It’s not catchy enough.” And I was like, “Hang on a minute. That’s the best bit of the song.” So I went from being very confident in myself, as I think most young people are, to having that completely drained away by someone that was an authority figure for me. And writing this album really helped me regain that confidence. Because I got rid of him, I fired him. There was no one there to tell me that I was bad or not good enough. And it’s really good to have that criticism sometimes, but when it was as a means of control – not good. I’m back there now, I’ve rediscovered my love of writing, and this is just the best catharsis.

Has ‘Flames’ taken on a new meaning for you since then?

Yeah, definitely. I have this thing when I write, I don’t tend to think about what I’m saying too much. I kind of just let it come out, and then after I’ll try and make sense of what it means. And I did that with that song, and it shifted something in me. I was really sad, I was quite depressed. And it made me realize that I couldn’t just sit around and wallow. I had to try and be proactive in improving my life. And the first place to start was myself. But in hindsight, looking back on the entire process and the breakup and the bad relationships, that was the start of this album really. Even though there was a big gap between the songs, the change in my consciousness and my attitude to music started there. And even though I was in a completely different place when I wrote that song, it makes so much sense in the world of the album. Kind of spooky to look back on them and still feel so much, especially because at the time, I felt quite numb, and I didn’t really know what I was saying. But it was more of a real need to just express it.

You talked about a loss of confidence, but what did it take for you to find the same joy and fall bak in love with songwriting?

I think the reason that I fell out of love with it was because I was viewing it through the lens of business and the industry, which is how I lived through writing for those five years. It was, “You need to write a new single, you need to get a playlist, it has to be catchy, it has to be radio-friendly.” And whenever I started writing with those parameters, I would just feel so limited and quite uninspired. And I think falling in love with it again through writing this album was because I didn’t set out with any parameters, I just really needed to express myself. When I wrote these songs, there was already a first version of an album in place that had eight songs from across the years. None of them were cohesive, but we just needed to get something together in time. Because that was already going on, I was writing these songs just to sort of try and understand what was going on in my head and to get things out of my head onto a page. And I think the process of doing that with no purpose or no goal or no need to make money off them allowed me to just be honest. The pressure was completely taken off.

You’ve said that the title of the album, Other Words Fail Me, was something you grew into, but it sounds like that also happened with the songs themselves.

Yeah, absolutely. It’s funny, I have all the demos still on a playlist, and I was listening to them, and I can hear now in their finished forms exactly how we got to where we are now. But at the time when you when you’re writing and they’re just demos, they kind of all merge into one thing. And I needed help, and like you say, time, to define them as individual songs and give them an identity. My producer was just incredible at that, because I also didn’t have any confidence in a recording studio until this album. My manager would always come in and he wouldn’t let me speak, he would tell me off, he would say that I was being lazy. So I go in, and all these producers that I was working with would be like, “Why is he here? You’re the artist. Why is he in here telling you how to record a song?” And I didn’t really know any different. I had grown up in music with him always just doing it and being controlled. But this was the first time where I had complete artistic control and a really great encouraging producer that allowed the songs to find their own identity without us trying to force it too much.

Is there a moment that you look back on as feeling that freedom for the first time?

I think it’s probably the first song we recorded, ‘Woman in Love’. Actually, the final version of that song is the closest to the demo out of all of them. There was a moment where we were adding loads of backing vocals and chorus vocals, and I recorded them all. Deck was sort of playing around, putting some effects on them. We ended up calling it “the demon choir” because they were quite weird, squidgy sound effects, different pitches. And I was so uncomfortable with him doing that, because it wasn’t what I had envisioned. I kept trying to shut it down, and he was like, “Just let me do it, and then when we’ve added all the effects, if you don’t like it, we’ll scrap it.” And as he did it, I was trying to relax into giving someone else the control, who obviously was really talented and an authority in their own right. It was a weird moment where I was really enjoying what he was doing, but I was so uncomfortable about trying something new. And that was the moment where it kind of came together and I thought, “Okay, this works. I can trust him to interpret the songs in a way that is right for me and right for the album.” That was it. And from then on, I think we just let the songs take on their own identities.

There’s a line on that song – “Why is the melody sitting like a lump in my throat?” – that I feel hints at how this kind of manipulative dynamic can hold you back not just personally, but also creatively.

Yeah, absolutely. It was almost like a feeling of me censoring myself, because I didn’t want to say something wrong. When I wrote something that was not up to this manager’s standards, I would get shit for it. I would get berated, I would be verbally punished for not making it poppy enough. I did swallow so many thoughts and ideas and words, just because I didn’t want to get into that confrontation, and that had a really damaging effect. But I’m back on the confrontation train now – in a healthy way.

Your music found success early on, and I read that your cover of ‘Don’t Think Twice, It’s All Right’ in 2019 caught the attention of Bob Dylan himself. How’d you find out?

That was crazy. Bob Dylan was probably the first artist that I was really obsessed with when I was a teenager, and such an education in songwriting. I think we needed a gap on that EP that we had to fill in and I was like, “I’ll just do a cover.” I sent it to a friend of mine just to get her thoughts on it, and someone that she knew knew Bob Dylan, or knew Bob Dylan’s manager. And she said, “Can I send it to him?” I was like, “Yeah, of course you can, but he’s never going to hear it. There’s no point.” And she got back, it was probably about four or five weeks after she sent it, and she bumped into him coming out of a gym, he had been to kickboxing class. And she was going into the gym and she said hello, kind of knew him, and he said, “That thing that you sent – she’s got really nice voice. I like it.” And then he just left. And she sent me an email like, “I’ve just bumped into Bob Dylan, he said you’ve got a nice voice and he likes your cover.” It’s such a surreal thing. Kind of sounds like someone made it up, but he played Hyde Park in London, and he invited us to the show. So I went and got to see him live, which is one of my bucket list goals. It was amazing, absolutely crazy.

I assume you have that email framed or saved or something.

I’ve got it starred in my inbox, I should probably print it off just to keep it around.

Other Words Fail Me deals largely with the trauma of an abusive relationship, but there’s a confidence in your vocals and a defiance in how epic the arrangements can get. Was it difficult to reach the point where you felt honest in your conviction?

It was definitely a process. When I wrote the songs, I was still in the relationship. And when we started recording the album, I had probably broken up with him like three weeks before we started it. It was this nearly six-year relationship, I had been really not happy in it for about three, four years. But such was the dynamic and so low was my confidence that I just couldn’t see a way out. I couldn’t leave, I didn’t know how to leave. And I sort of absorbed a lot of the issues as if they were my own problems, which I was manipulated into doing, and that’s the abusive dynamic. But in a sense, because it had been such a long time that I was questioning and unhappy – which I kept to myself, I didn’t tell anyone, and we went about our lives and saw our families and did all of these things that couples do and I kept my mouth shut – I was really at the end of my tether in terms of frustration and anger. And eventually, that bubbled up and came out in the songs.

When we got into the studio so soon after the breakup, I kind of didn’t care about censoring myself anymore, and I felt very free. I was still quite upset, it was very fresh, but Deck, the producer, he didn’t know about he knows everything now, but he didn’t know at the time about the things that had been going on. And I sort of thought this is my chance to just really brutally express it, and maybe if I can express it musically, that will help me to eventually come to express it verbally and talk to people and be honest about what’s happened. And it absolutely did. I think knowing that I was capable of that anger and that frustration and expressing the quite raw emotion musically made me feel comfortable and safe enough to go and seek help and talk about it with my friends and family. If I hadn’t written the album, maybe I would still be there. I had some time when I was writing it to be by myself and to realize that this isn’t okay.

When you were at that point where you couldn’t express it verbally, were you at all afraid that music wouldn’t be enough to get it out either – in a sense, that it would fail you?

Absolutely. Music and production up until that point had been a real sticky point for me. I had no confidence in the studio, and I didn’t know how to vocalize the thoughts that I had with production of ideas. I was really bad at finding references, and I had no confidence in music, in the arrangement of music. But that’s why my producer was so amazing, because we found a way to communicate what I was thinking, using words like no adjectives that had nothing to do with music production technicalities. He would just get what I wanted to say, and after that I just learned how to communicate properly in the studio. But there was a real fear about not being able to express it musically. We were recording for about three months, and I didn’t have any drum ideas – I didn’t feel like I could express any drum ideas. And one day he said, “Just go and sit behind the drum kit, just try.” And I was thinking, “I can’t do that. I’ve never done that before. My rhythm’s terrible.” He was like, “Just go and do it and stop thinking about it.” That was the first time I’d ever sat by the drum kit. And it was terrible, but I managed to get the ideas across. I think having someone prod me to be accountable and just try was the key to expressing it. And realizing that actually, as the artist, you’re in the studio, you have the power, there are all these boxes and instruments and electronics around you, but they need you to play them.

I noticed that ’Anytime’ ends with the sound of a heartbeat, and on the next track you sing about how “this heart is indispensable,” which seems like an intentional connection.

Yeah, the whole me being bad drums was such a thing on this album, to the point that now, we’re starting out album two on Monday, and I’ve written everything from drums upwards. I’ve started with the drums because I didn’t want to be caught out like we were the first one. But because of my lack of knowledge, I kept coming back to a heartbeat kick. It’s in ‘Anytime’, it’s in ‘Real Life’, it’s in ‘Lightly’. And then lyrically, there’s a lot of talk about hearts and heartbeats. We realized early on that maybe that should be a theme, because a lot of the feeling of my life during those six years was extreme anxiety and fear and a lot of trauma. And for me, that was just my heart, like, trying to jump out my chest, and me trying to contain it. The prevailing feeling and sensation was my heartbeat in my ears, just because of the intensity of this scenario.

Are you going into the next album with a different attitude and mindset?

Definitely, I feel a lot more prepared and capable. Mainly, it’s just going to be a happier album. I just prefer writing sort of tortured music because I think it’s easy to express difficult emotion and sad emotion than to write a song about how great your life is. But I really want the second album to be more fun. I’m so proud of the first and it has played such a crucial role in my life, but I want to express all the things that I’m able to appreciate now, and the relationships I have, and just the good stuff and the fun stuff. There’s still a lot of introspection there, there’s still a lot of searching for answers, because despite lots of therapy and counseling, I’m still dealing with the aftermath of that relationship. And I think I probably will for a while. But yeah, definitely a more confident mindset – a very excited and tenacious mindset.

As a closer, ‘True Love’ feels like a transition into that positive mindset. It addresses someone who’s cynical about life, but I’m curious whether you feel closer to believing that message yourself now.

That’s been released previously and I wrote it about a very cynical person – I mean, that person was also me. And the reason that we wanted to include it in the album is, the whole album is me talking to myself, but we wanted to have that in a positive light, not just in a really intense, sad light. It’s kind of funny listening back to it and feeling the impact of the words. I hear it like being tongue-in-cheek, but I know that I need to believe that. And I definitely do believe that less cynical and more positive and open perspective on life and love and loss that that song has. And it was such a nice way to close the record. We only decided last August that we should maybe put it on the album, and then the Flaming Lips came along and we were like, “Well, maybe this has to go on the album now.” It was good to get a bit of help in the joyfulness, because I think they give it a bit more of a mad feeling.

How did the Flaming Lips go from being a reference point for the song to a feature?

We were working on it, and as you say, they were a reference, so it’s kind of in the vein of them. It took us a while to get to that point. I think it needed to be a bit funkier and crazy, and we were looking for a male vocalist just to add texture, not necessarily a duet or a feature, just to bring some texture to the song. And my producer made a joke about the Flaming Lips, like, “Oh, I think I’ve got someone’s email, I know someone who knows them.” And I literally said, “Yeah, right, cool, great.” And we left the studio and had two weeks off, and then we came back and he said, “You know we were talking about the Flaming Lips?” And I was like, “Yeah, they wouldn’t be on the song.” And he was like, “Yeah, I’ve been emailing and they want to work on it.” And I thought he was joking. I thought he was taking the piss. And he showed me the email chain and they’d been texting for about two weeks, but they were really excited. They were on tour at the time, so they were trying to find gaps in between tour dates to do it. It was definitely worth it in the end. They were so respectful of the song and they supported the production and beautifully added their own distinctive sounds, and I’m so grateful to them. They were like, “We love the song. We want to work on it. We don’t want anything, we just want to work on it because it will be fun.” And it’s such a lovely interaction to have with music because a lot of the time people just get straight down to fees and percentages and “What’s in it for me?” And to have such a successful and well-respected band work with you for the love of it is such a privilege.

Now that the album is out, what feelings that are tied to the making of it do you wish to let go, and what hope is there that you want to hold on to?

The things that I want to let go of – which I think I already have, but it feels very symbolic that it’s out and that it’s public now. There was a lot of shame surrounding this whole part of my life that the album helped me overcome, and obviously, therapy helped me overcome. This innate sadness that I lived with for such a long time that just became the norm for me. It took me this entire process to realize that that is part of it but it’s not a permanent state, and it doesn’t have to be who I am. It wasn’t until last October that I’ve really decided to let go of that part of my life defining me, and that was two years since I left the relationship. It’s taken me a long time to get here, but all the sad stuff and the box that I was put in by him – that’s all gone now. And whilst this album is an expression of that time, it’s not an expression of the box and the limitations. I see it as breaking free from all of those things.

I didn’t even realize until someone said to me recently that there was a narrative of hope on the album. For me, at the time, it felt like desperation. But I think at some point desperation and hope kind of meet in the middle. I feel so grateful we were even able to make this album. There was a point in time where it was not going to happen; legally, there was a point in time where I couldn’t have released it. We’ve defied all of those challenges, and I’ve defied that time and I’ve defied the person that I was made to be, no confidence – which was never me in the first place, it was the way someone made me feel. But the amount of pride that I have over this release and the version of myself that I am today after all of this – I just want to run with it, because I know that I’ve got a lot to offer and I know that I can do it and I just feel so much more confident after this creative process. I just want to keep that positive outlook on life because I’m a really privileged person, and I don’t want to forget that too much.


This interview has been edited and condensed for clarity and length.

WILDES’ Other Words Fail Me is out now via AWAL.

Transforming Vulnerability Into Fashion | Kai Ting Chen Interview

Every fashion designer has their raison d’être. Some set out to reimagine our unconscious bias of fashion, while others come to define a movement.

Kai Ting Chen is a Taiwanese designer who dares to embrace our humanity through fashion. Her collections serve as self-reflection, tackling subjects as diverse as the Nan King War of 1937 and our own vulnerability. Her award-winning collection, Fit & Vulnerability, combines Asian streetwear with New York flair and puts Chen’s personal philosophy at its heart.

We sat down with Kai Ting Chen to find out what inspired her latest collection, the importance of embracing vulnerability, and where her next design inspiration might come from.

Your most recent collection draws on the concept of exploring vulnerability through fashion. What does embracing vulnerability through fashion mean to you?

What kind of clothes will make you feel vulnerable while wearing them? As a fashion designer, I use fashion to show my artistic statement. I want to explore the subtle relationship between clothing and vulnerability.

My inspiration is Taleb’s book ‘Antifragile’, with its philosophy not to fight against our vulnerabilities but to accept them. Accepting our vulnerabilities will eventually make us stronger.

I found a quote while doing my thesis research that sums it up well, that “clothing is the closest object to our bodies, if without them, we will feel a sense of vulnerability”.

It took some trial and error to bring this concept into design. Storytelling plays a vital role in bringing our vulnerability to light.

The whole collection focuses on four stages – birth, wrecking, mind-changing, and integrity. My personal experience is integrated into the DNA of this storyline. It reflects the vulnerability I saw after a health scare with my grandmother. I turned a fear of losing someone I loved into a source of inspiration. Radiographs that had scared me to look at were seen through the lens of potential material options.

Embracing vulnerability turned this collection into a healing process for me. The white skirt collapsing into a blend of dark printed suits acts as a metaphor for accepting vulnerability and moving on. My grandmother’s radiograph became three different prints, making her a part of my design journey.

My favourite part of designing this collection is that it serves as self-reflection. I conquered my fears during the pandemic and grew with the development of this collection.

I am not afraid to reveal my vulnerability and let everyone know my story. I’ve chosen to embrace my trauma.

Do you think the intersection of human emotion and fashion produces more creative designs than superficial trends? How can exploring emotions through fashion lead to more meaningful designs?

Designs that create fashion through emotions and stories will resonate with people. If you’re touched by your own design, people will be touched by your work. We can’t underestimate people’s intimate perspectives.

My personal stories and experiences are my inspiration. I’m a storyteller. I’m willing to share my stories and my scars. The pandemic has brought us all face to face with our vulnerability as it has touched every aspect of our lives. I’ve experienced the deepest sense of vulnerability.

Consumers are more likely to hold on to garments that have sentimental value or to which they have an emotional attachment. Do you think this insight could move the industry away from fast fashion and toward more meaningful consumption?

I really believe that.

If a garment evokes good feelings and memories, which one is more likely to be purchased than a fashionable piece? This is why there is always a market for bespoke and handmade products. The artisan has made it themselves and has gone on a journey with the garment or product – a journey that engages the consumer on a more intimate level. That creates a bond.

Clothing takes us on an emotional journey. Is the cliché “wearing your heart on your sleeve” still relevant in a culture where social media drives fashion trends?

The most important thing is to stay true to yourself and express that in the right way. There’s too much advertising that panders to sentimental values to get the audience’s attention, but the truth is – if you’re genuine, people can see that, and they can engage with it.

When we’re willing to share our weaknesses and even make them fashionable, it creates a stronger bond with our audience and brings meaningful and positive energy to the society.

In your earlier collections, you focused on emotionally charged historical events, particularly the 1937 Nan-King war. Is this a motif you plan to revisit in future collections?

I’m very interested in historical motifs and focus on events like the Nanjing Massacre. I’m willing to explore other historical events with controversial themes, such as Taiwan Transitional Justice. Although these motifs are heavy, I believe they raise awareness of anti-war and humanity.

I consider fashion design as a medium of transmission and want to convey contemporary social issues to make people think differently. My last collection was about anti-war. I wanted to make people think about the paradoxical aspects of war and how we need to empathize with others, respect them and cherish peace.

I plan to explore contemporary issues – perhaps the negative effects of technology, climate change, or the modern plagues of hypochondria and anxiety. Do people live healthier and happier lives when capitalism is rampant? The ambivalence between the two sides deserves further exploration.

I strive to infuse my designs with deeper cultural thinking. The next collection will show my uniqueness as a designer and make people think about contemporary issues.

Chen Defines Her Design DNA

Every designer has their hallmark. Chen defines her design DNA with a focus on humanity and emotion at the forefront. This comes at a time when society and the fashion industry are facing new challenges – from sustainability to ethical production to addressing socio-economic issues.

Kai Ting Chen is a designer for our times, confronting us with the vulnerability of our humanity.


Written by Aine Lagan

Styling Your Bedroom

When you are choosing the furniture for each room in your home, it can be easy to look at each room individually. While there is nothing wrong with this, it can be nice if there is a subtle theme or color throughout your home that links each room. This way of linking the rooms of your home can also be achieved by using a similar idea with furniture.

To create this effect throughout your home, you have several options, which we will cover below for how to style your bedroom to fit in with the rest of your home. 

Beginning to Style your Bedroom

The two rooms you will spend the most amount of time in while at home will be your living room and bedroom. Therefore, it is important that both rooms are comfortable and relaxing to ensure that is how you feel when spending time in those rooms. What comfortable and relaxing looks like is very subjective and is mainly based on personal preference. 

However, you will find that there will often be similarities in the furniture that you find most comfortable in both rooms. If you find a firmer mattress to be best for you, it may be that a firmer couch is also your preference. We often find that the material used for the furniture people like in their homes is the same. It is unusual for someone to shop for wooden living room furniture and then switch to metal for their bedroom. 

So, when shopping for styling  bedroom furniture UK, you will likely be considering the other furniture that is already in your home. If you are buying your first home and looking to furnish the entire property at the same time, it is best to consider the home as a whole when choosing furniture. This is so that your home, and the furniture in it, flow as you move from room to room.

You will need to decide if you want to have a common theme or color throughout your home before you can choose the furniture for each room. 

Furnishing Your Bedroom 

Once you have made this decision, you can begin to furnish your bedroom. You may already have a very specific idea of what each room in your home will look like, which will make furnishing the room much easier. However, if you have no idea how you want to furnish it but you know that you want to have white wooden furniture throughout your home, you can begin to look at ideas. 

We love nothing more than looking through home style and furnishing blogs, websites, and dream boards. There is so much inspiration available at our fingertips for home furnishing, with the best part being that you can take the parts you love the most from several places to create your dream room. 

You do not have to choose all of your home furniture, or even all of the furniture for a specific room, from the same store or website either. If you have chosen the color and material of the furniture you want to have, you can then shop in different stores for that furniture type. This can mean that your home will look less staged and more natural. 

It would be best if you also considered color schemes for your rooms while or before shopping for furniture. If you are planning to buy neutral colors for furniture, you will possibly be looking to add pops of color in other ways. Throw pillows that match on your couch and in your bedrooms with similar colors in the kitchen is an excellent way to pull the rooms of your home together. Using a common color of accessories is a popular way to furnish a home and can be as subtle or as obvious as you want to make it. 

If you still need to figure out how you are going to furnish the rooms in your home, we recommend you search for some inspiration. An internet search for stylish bedroom furniture UK will give you a considerable amount of web pages to browse. You can begin by looking at store websites to see the type of furniture you prefer or look at idea boards for full rooms to see what appeals to you. 

Alternatively, we love just wandering around furniture stores to see what we most prefer in person. This is also a great way to visualize and get inspiration for the style of bedroom you would like to have. 

People often choose the style of their bedroom based on one focal point. It could be that you have found the perfect bed or wardrobe and now have to fit the rest of the room around it. If this is the case, then when shopping, it is best to have an image of that item of furniture with you so that everything else compliments or matches it. 

Shopping

When shopping for your bedroom furniture, you will need to be prepared. While it is nice to browse and buy the furniture that you like as you walk around the store or click through a website, however, it is very easy to get carried away when shopping for furniture, and in the end, you can buy furniture that does not fit into the room. 

Ensuring that you have the measurements of the room with you at all times when shopping for bedroom furniture is essential. You may prefer to make yourself a floor plan or room plan to mark off what you plan to put where within the room as you are shopping. This can help you to visualize where the furniture will be placed and also keep you on track for the space that you have available. 

Shopping for furniture is the best part, and you can often get yourself a good price if buying multiple items from the same store. It is likely that you will need to have your furniture delivered and so arranging this for a day you will have others to help you to move and arrange the furniture is helpful.

Pink Siifu and Ahwlee Announce B. Cool-Aid Album, Release New Song ‘Cnt Go Back (Tell Me)’

B. Cool-Aid, the duo of Pink Siifu and Ahwlee, have announced a new album called Leather Blvd. It’s set to arrive on March 31 via Lex Records. Along with the announcement, they’ve dropped the new single ‘Cnt Go Back (Tell Me)’, which features Liv.e, Butcher Brown, Jimetta Rose, V.C.R., and Maurice II. Check it out below.

Leather Blvd. will mark B. Cool-Aid’s first album since 2019’s Syrup, which followed their 2017 debut Brwn. Last year, the pair shared the tracks ‘COO’ and ‘UsedToo’.

This Week’s Best New Songs: M83, U.S. Girls, Everything But the Girl, and More

Throughout the week, we update our Best New Songs playlist with the new releases that caught our attention the most, be it a single leading up to the release of an album or a newly unveiled deep cut. And each Monday, we round up the best new songs released over the past week (the eligibility period begins on Monday and ends Sunday night) in this best new music segment.

On this week’s list, we have the effervescent, gorgeous new single from M83, ‘Oceans Niagara’; Everything But the Girl’s comeback single ‘Nothing Left to Lose’, which channels both deep longing and existential anxiety; ‘Futures Bet’, the deceptively smooth and fervently anthemic new U.S. Girls cut that leads their forthcoming album Bless This Mess; ‘Happenstance’, the driving and infectiously danceable lead single from Shalom’s debut album for Saddle Creek; John Cale’s ‘NOISE OF YOU’, the spacey, hauntingly romantic new single from his first album in a decade; the soaring lead offering from the New Pornographers’ latest LP, ’Really Really Light’, co-written with Dan Bejar; Lonnie Holley’s Michael Stipe-featuring single ‘Oh Me, Oh My’, which brims with both urgency and grace; and ‘When the Cynics Stare Back From the Wall’, a highlight from Belle and Sebastian’s new LP that dates back to 1994 and features lovely guest vocals from Tracyanne Campbel.

Best New Songs: January 16, 2023

M83, ‘Oceans Niagara’

Everything But the Girl, ‘Nothing Left to Lose’

Song of the Week: U.S. Girls, ‘Futures Bet’

Shalom, ‘Happenstance’

John Cale, ‘NOISE OF YOU’

The New Pornographers, ‘Really Really Light’

Lonnie Holley feat. Michael Stipe, ‘Oh Me, Oh My’

Belle and Sebastian, ‘When the Cynics Stare Back From the Wall’

Author Spotlight: Josh Riedel, ‘Please Report Your Bug Here’

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Josh Riedel, the first employee of Instagram, says that his debut novel Please Report Your Bug Here was inspired by long nights at a fledgling start-up, and the eventual migration of the company to large, galaxy buildings on campus. The part of the story that’s fictitious, however, is a glitch his narrator encounters that allows him to teleport to a seemingly random place in the world. He discovers it at DateDate, an app that promises a match with your soulmate if you answer hundreds of personal questions, and investigates what technology is exactly at play. He goes to Japan, Las Vegas, enjoying the perks of a well-endowed employer, while sneakily getting friends to help him: Where did he go? And why can’t he replicate the same glitch?

Part love letter to San Francisco, part sci-fi thriller, Riedel provides a deep dive into early 2010s Silicon Valley culture through Ethan, who tells his story 13 years in the future. “Once you sign an NDA it’s good for life. Meaning legally, I shouldn’t tell you this story, “he writes at the beginning of the book.” But I have to.”

Our Culture sat down with Riedel to discuss his tenure at Instagram, identity, and techno-optimism.

Congrats on your debut novel! How does it feel to have this story out in the world?

It’s pretty exciting. I sold the novel in late 2020, so it’s been a while of working on revisions — I finished edits on it about a year ago, so the publishing team’s been doing their thing, but it’s pretty exciting to actually have it coming out.

I have to start by mentioning that you were the first ever employee at Instagram. The book draws influence to Silicon Valley tech startup culture, and it’s easy to connect the plot to your personal life. When you were at Instagram, did you have this story in mind, or was it something that developed later?

It developed later — in college, I wrote fiction and kept doing it through my 20s as I was working in tech, but I was kind of just writing whatever, short stories here and there. It wasn’t until after I left the tech industry and moved to Tucson, Arizona for grad school that I started writing this book.

Our narrator, Ethan, is employed at DateDate, a tech startup with a homely four employees starting out. He’s close with his colleagues, despite mentioning only a new hire, Noma, by name, referring to the founder simply by ‘The Founder.’ Later, when the company gets acquired by the enigmatic Corporation, he’s quickly subsumed by the company’s large campus and glass buildings. Unlike Ethan, I don’t want to break any NDAs, but was this the kind of trajectory that the Instagram office took as it expanded further?

Yes, it was, which was quite a dramatic change. A lot of the setting and these details of place are really drawn from my experience working in tech in 2010s San Francisco. So even the opening pages of commuting to work on your bike, going through these streets lined with Victorian houses, getting into the glassy buildings of SoMa where all the tech start-ups were back then. Instagram started out in this small office in the SoMa neighborhood of San Francisco, and about a year and a half after it started, it was acquired by Facebook, and you know, all these bigger tech companies have these giant campuses down in the south bay. So that part of it, the trajectory, kind of parallels my own working at Instagram.

Yeah, I was going to ask if it was that quick, also. With Ethan, he’s at this small place, and after the acquisition, the next day he’s at this huge campus. I didn’t know if that was just to speed up the novel’s timeline or that actually how it worked in real life.

Yeah, the Instagram timeline was longer. We were independent for a couple of years before we were acquired. In the novel, DateDate is only around for a little bit before it’s acquired. But that actually was not uncommon — I’m not sure about today, but when I was working in tech, it wasn’t uncommon for a small start-up that was getting traction to get acquired by a big company like Google or Facebook. I think in the last few years regulators have tightened up.

So Ethan’s story starts with noticing a bug in the software — a black box that shows up on his content review feed, which seems to be appearing to other users, which eventually presents a big problem. When he’s bored one day, he decides to look up his true match, but a glitch transports him, briefly, to a different world. What made you come up with and decide to go with this mechanism, where technology creates sort of a portal?

I think just writing the story, this happens pretty early. I started writing the novel when I was in Tucson, I just turned 30, I was kind of reflecting on my 20s. I felt my 20s and work in Silicon Valley happened so fast, and I was trying to figure out, ‘What is it about graduating college and getting a new job that compels, at least me, to throw myself into work so much?’ So I started writing the novel in that way, recounting some of my own experience — biking to the office, working in a small office — but then, the portals part is where we take a turn into fiction. I think my fiction had progressively gotten more speculative over the years, and I think a big part of that was working in Silicon Valley, being in San Francisco, where everything is trying out new things before the rest of the country gets to see it. So I think I had this speculative, what-if mindset going on, and that infused itself into my fiction. That’s where the portals came from, then I just decided to keep that in the book because I like the idea of inventing new technology and then not fully understanding how it works. We make these new things, but we might not understand the implications of the new tech totally.

Ethan is really concerned with identity, and after being subsumed by the Corporation, he worries that his individual interests are not being tended to, and that he’s just a cog in the machine. Do you think, with corporate culture and apps like Tinder and such, that it’s a valid concern to have nowadays?

Ethan goes into working at DateDate in this real era of techno-optimism — I think there are some studies that say that after 2015, and definitely after 2016, people got less optimistic about technology. But this is set in 2010, so I think Ethan has a lot of optimism as to what this app can do for the world. He’s bringing a lot into this job that the job isn’t necessarily promising. He’s searching for identity through work, and the app is there, it’s a business, it’s not really promising him everything. But when he gets to the Corporation, it gets really apparent to him, because all of his jobs can be assigned to these different departments. He’s not really special anymore.

DateDate operates on a really interesting premise that says if you answer enough short-response questions about yourself, you are able to find your perfect soulmate. The idea that love can’t be algorithmically solved is called into question a little bit — talk a little bit about this tenent of the job that he works for.

The dating app was another thing, kind of like the portals, that just kind of happened as I was writing the story. But as I worked on the book more I thought to keep it in because I thought it was a good device. I’m really interested in how we connect to each other through technology —  I was interested in that when I worked at Instagram, and also in my fiction. I think dating apps are the most straightforward tool to find like-minded people through the internet. It’s a pretty big challenge to create something like that, especially one that promises to help you find your soulmate. Because I can’t code, I thought it’d be fun to invent my own dating app in fiction, and research and explore how I might create one. It ended up being pretty fun to see what I could do to make it feel like a more authentic match with someone, but also thinking about the app as a business. You don’t get to see your top match right away because they don’t want their user turn rate to be too high — they want to keep people on the app and using it. As I wrote the novel, it’s pretty obvious from the start, but there are a lot of things about how we connect with others that aren’t quantifiable or categorizable. I think as a fiction writer, it was pretty fun to explore that gap. If I was a start-up founder, I don’t know what I would do, but I’d say it was a potential way to find people you might get along with. My company would probably tank.

Whereas some novels’ sense of place are liminal, vague projections that could really be anywhere, this story is inextricably linked to San Francisco. It makes sense that the Silicon Valley start-up culture aspect is there, but how did it feel to write about your city so meticulously?

I really loved it. I was missing San Francisco when I wrote this novel, because I was in Tucson. I love Tucson — I was always telling people they should visit or move there. But all of my friends were in San Francisco, I had these good memories of the city, and it was fun to write about the city being away from it. At some point, I came back to the Bay area for a bit, then I moved up to Portland. That was at the start of the pandemic, so I was revising this novel in the lockdown era and I wasn’t coming down to San Francisco. I feel like I had a lot of longing for the city as I wrote the book — it was fun to write an homage to it while I was away from it, because it is where I came of adulthood, I spent most of my 20s there. I used Google Street View a lot, so I did the thing where you compared the views from 2010 to today and it was so wild to see the changes. Even little things like, in early in the novel, Ethan and Noma stop at a Keith Herring sculpture of men dancing — that sculpture has moved a couple of times since 2010 to different points in the city, so it was fun to trace those things.

This book stylistically resembles a memoir, with Ethan writing at the beginning of the book, in 2023, about the things he witnessed in 2010 and 2011. Why did you want it to be a retroactive retelling of the past?

That’s a good question, I mean, I think part of it is that I was reading a lot of nonfiction at the time. Writing it 12, 13 years in the future helped Ethan have more perspective on events. The story takes place within a year — he’s so wrapped up in work and trying to solve this mystery that he doesn’t have a lot of perspective as to what’s going on. Writing it in the past tense, from 2023, allowed him to give him some perspective and I don’t think he’d be able to tell this story as it was happening.

I liked that the science fiction element of the story got more intense as time went on; when you first started, did you want the novel to head in this direction or was it something that came up while writing?

It did escalate while writing — I didn’t have real intentions for that. Just my other work becoming more speculative, and I was reading a lot of speculative fiction, I think all of that just infused into my work. So it just kind of happened. But it’s funny — I read at a reading in San Francisco a few weeks ago, just the first few pages of the novel. Afterwards someone was like, ‘Oh, what else is your book about?’ and I told them, and they were like, ‘Oh, I never would have gotten that.’ Anna Weiner’s blurb, I think, was like, ‘start-up realism with a multiverse twist’ — it really does head in that direction after some realism in the beginning.

Yeah, I liked how it was a little bit of a misdirection from the synopsis — you’re taken on a completely different ride. And I loved Anna Weiner’s book [Uncanny Valley], so her blurb caught my eye.

Yeah, I loved Anna’s memoir. Her work for the New Yorker, too, has this persona of ‘New Yorker dropped in San Francisco. 

Finally, what’s next for your writing career? Do you want to do more short stories, or do you have another novel idea in the works?

I’m working on another novel — I actually did just write a short story, but those are just about taking breaks from longer projects for me. But I love writing short stories. I actually just adapted one of mine into a screenplay.

Oh, wow!

It’s not going anywhere right now. It’s more just for fun and to learn about screenwriting, because I’m interested. 

That’s so cool — is that something you want to explore more of?

Yeah, it is — I did this adaptation because I was so deep in novel-world, you know, writing the book, and doing the edits, I just wanted to change my way of thinking. I took one of my short stories and adapted it. One of my friends works in film, so she was helping me. I’m really drawn to how visual screenwriting is — the idea of, if one day, the screenplay were produced, the idea of the world you came up with actually being physically in the world, with set designers and actors saying the words — that’s just really cool. It’s more of just a fun project for me, to start. But now I’ve been doing it a bit more seriously.

Part of the reason I did it is I’ll try to sell film rights to my novel, and I was talking to the film agent about that, like, ‘I want to try to see what this is like.’ It’s totally a different genre — I gained a lot of respect for screenwriting. Just with shows I’ve already watched, like Succession, I was like, ‘I’m gonna just read the pilot.’ You already know what happens and can visualize it, but the dialogue is so punchy. It’s a whole different form, and I still like to do what with shows I watch. 

Okay, since you brought it up, you were pitching the book to film agents — who is your dream Ethan?

Oh my god, I’m so bad at this. I’m really bad at remembering actors’ names. There’s this show Sex Education, on Netflix, I think — the main actor [Asa Butterfield] in that is someone I can definitely see playing Ethan. Also, The Sex Lives of College Girls on HBO — there’s a guy who runs the comedy magazine [Mekki Leeper] in that show that I can also see as Ethan. This is another thing where I’d be really open to someone adapting it, and making some changes.


Please Report Your Bug Here is available now.

Artist Spotlight: Rozi Plain

Born in Winchester, England, Rosalind Leyden was 16 when her brother, Sam, took over the open mic night at a small local pub and encouraged her to get into music. In 2008, she made her debut as Rozi Plain with Inside Over Here, a collection of homespun recordings that introduced her hazy alt-folk sound in its barest form. Now based in London, Plain cut her teeth in the Bristol DIY scene, co-founding the Cleaner Records collective and collaborating with Kate Stables of This Is The Kit, with whom she’s spent much of her time on tour. As a solo artist, she’s been broadening her horizons with each album, and 2019’s What a Boost saw her folding in more experimental textures than any of her prior releases.

Plain’s fifth LP, Prize, out today, is built from recording sessions that took place everywhere from the French Basque Country to the Isle of Eigg as well as studios in London, Bristol, and Glasgow. Featuring co-producer Jamie Whitby-Coles (also This Is the Kit) on drums, Amaury Ranger on bass, and Gerard Black on synths, as well an impressive cast of guest musicians including jazz saxophonist Alabaster DePlume, synth manipulator Danalogue, and harpist Serafina Steer, the album is rooted in a communal spirit but shimmers with the same gentle, hypnotic intimacy that has permeated Plain’s music in the past. At the same time, Plain wraps her often perplexing lyrics around winding, subtly complex arrangements without overshadowing the songs’ vibrant warmth and understated candor. She leaves questions hanging in the air, yet makes drifting alongside them feel effortlessly natural.

We caught up with Rozi Plain for this edition of our Artist Spotlight interview series to talk about the making of Prize, her approach to songwriting, reconciling past and future, and more.


A few days ago, I had an overnight layover at the airport, and I listened to your records, in order, from Friends all the way to Prize. I’d already listened to the new album a few times, but the music really came alive in a different way when I was in this barely-awake state. It made me wonder what sort of headspace you’re usually in when you enter the writing process, if it’s more conscious or a sort of dream state.

I feel like there’s different headspaces. There’s definitely moments of writing that do feel like divine intervention or something, and it feels like a sort of mixture of distraction and focus; when you can distract yourself from yourself enough to find focus in a new thing. Sometimes it feels like things are coming to you a bit. But I think that’s also quite rare, and I think I used to think that it had to be those moments; it had to be this, like, “Oh, wow, I’ve just written a song in five minutes.” But I’ve changed my mind about that. That does happen sometimes, but you can also slowly craft a song by working on your stuff, and it can come in a completely different way. It can be really difficult, and then in the end it can still have the same feeling. It’s finding the things that compel you to keep playing them; I want to find a guitar riff that I don’t want to stop playing because it feels so satisfying to play, or a sentence that feels that I really enjoy to sing over and over again. I think I’ve said it before, but wanting to make, like, savory music. I want it to feel deeply, deeply satisfying.

With Prize, did you go more in the direction of trying to slowly craft something and have an added sense of control?

I definitely didn’t try to make it slower than it was because I’m aware of how slow I am anyway. I’m really slow at writing. And also, because it had been the pandemic, we had to wait for quite a long time before we could record the album how we wanted to do it, so I was eager to get on with it. I also had been given a deadline by the label, and then realized it just wasn’t ready. I was trying to make it ready, and then I realized it was not ready, so we delayed it I think by two months or something, the hand-in. And that made such an amazing difference. It like it just I was so stressed about it. I was trying to make it like, “There’s enough stuff there and it’s finished,” and it just wasn’t. And then I sent this email saying, “I can’t hand it in now, it’s going to be a month later.” And the intense relief I felt – suddenly we could make all these really good decisions about it and, like, see the wood for the trees, because I was in a bit of a panic trying to add things on it. And then I was like, “Okay. Okay, this is what it needs.” The extra delay time we gave ourselves, it really changed the album. I feel like it really became mine again somehow.

In what sense do you mean?

I don’t know, it’s like we unlocked the recordings. Also, how we’ve done things before is recording the base of things and then adding a lot of overdubs, and it felt more difficult to do on this album. It just felt like everything had to be so specific. And if it really didn’t enhance it, it did distract from it, it wasn’t worth having it there. So we added a lot of things, and we took off a lot of things as well. We mixed it with Ash Workman in Margate, and then my friend James [Howard] added quite a bit of guitar on a lot of the tracks. I was just thinking, “I think just this one song just needs one…” And then he did it on about seven or eight songs, and it just lifted them all up. It was amazing.

Is there a specific reason all your albums follow a 10-track, 40-minute structure?

I think for this album, it was part of the contract that there had to be 10 songs. But I think there would have been 10 songs anyway. Every album has had ten songs. I don’t know – not that I’ve even realized it before, but I think, “Oh, an album’s got to be ten songs.” [laughs] And I don’t even know why I think that, but it’s like 9 seems too little. But then I love it. I’m not super prolific, I don’t make a massive amount of stuff. I mean, I don’t have thousands of songs to choose from. It’s probably quite a lot of that as well, actually.

You’ve expanded your sound with each album, and though the songs can sometimes get quite intricate and ambiguous, they retain a certain clarity and almost simplicity of heart. ‘Complicated’, for instance, despite its title, is one of the sparsest tracks on the record.

Yes, when we were working on it, we did keep on trying to add things, and then we’re just like, “I think this song just needs to be really simple.” It feels satisfying that it’s like that and called ‘Complicated’. That’s a nice swip-swap. I’m writing about my own experiences, but I’ve never felt compelled to sort of tackle things head-on; I want to make it so people can interpret it in different ways, but to experience meaning in it. I want it to feel like sharing instead of explaining. I want things to feel open.

There are a lot of songs that start with an “it” or a “something,” but it’s never fully revealed what that something is. It’s like you’re entering in the middle of a conversation or the middle of a thought process.

Yeah, yeah. And I do notice that I have a lot of questions in, and I guess it’s stuff that I’m asking myself and other people. It’s great that you can say “you” when you mean “I,” because you’re allowed – because it’s your song, you can do whatever you like. But yes, it’s funny because I did feel really conscious about the word “it” and I did think, Oh my god, I can’t use the word “it” anymore.  [laughs] But you have to use the word “it” sometimes.

As listeners, we’re used to hearing “you” without it being tied to a specific person, but I think it becomes fascinating when the “it” is up to interpretation. Of course, the album begins with, “What shall we call it?”

Yeah. But I am also in my life quite a question attacker. It’s quite a comfortable place for me to be if I’m chatting to someone is just asking lots of questions. [laughs] And I don’t always think that’s a good thing. I don’t think I’m horrifically interrogatory or something, but I think I do ask a lot of questions. It’s great when you can spend time with someone and not asking those questions – not just say, “Oh, how was that? And how is that going? And where did you go then?” That’s like the normal stuff, isn’t it? It feels like a challenge to not do that, but I think it’s good exercise to not do that. Because you often find out more from people when you don’t just get the facts off them. It’s nice when you catch up with a friend, and then you realize you don’t know anything that they’ve been doing. [laughs] But you’ve still had a really quality catch-up.

I know what you mean, sometimes it’s hard when you’re having a conversation with someone to not be in that mode where you’re making it about the other person.

Yes, exactly, just making it about the other person. And then also, when you make it about the other person, inevitably they’re gonna make it about you in a second. They’re gonna say, “And what about you?” Like, “What? Oh no, I don’t want that! I just wanted to get you to do the talking!” [laughs]

How do you think you’ve been influenced by the different places that have been a part of your musical journey, from Winchester to Bristol to London?

When I think about the songs I’ve written, they’ve got a place and a time and an era. Because I guess a feeling you’re trying to capture, intentionally or not, gets tied to time and place. Someone was asking me about this the other day, about moving around, how that affects me, but also, it feels like that’s like been my life for the last 15 years or something. I’ve been touring for ages, in my project or This Is the Kit, and that’s the sort of stuff I do. It definitely does soak in, but it feels like a natural part of my life. That feels like my life experience. I love doing that, and then I also like coming home.

But it does affect your relationship to home, right?

Yeah, definitely. But I think the feeling of home can be a very movable thing. Sometimes it feels like a house and where you live, and sometimes it feels like the people you’re with. There’s definitely times when on tour with my band or on tour with This is the Kit feels like my homely environment. I feel like it changes a bit, but it also feels like the ultimate quest, feeling at home. And it’s cool when you can identify sort of what that is for a bit.

I want to single out the line “Standing up in the full blue of newness,” which interestingly appears towards the end of the record. Do you remember coming up with it?

I actually do, because I feel like had a significant realization a few years ago that – I wonder if I can even remember what my significant realization was. [laughs] It was something like, I realized that I didn’t let my future in on my past; I didn’t trust my future with my beloved past or something. And I didn’t trust my beloved past to believe in the future. And I thought, I keep those things really far away from each other. And actually, of course, they’re completely joined. I don’t even know if anything’s changed since, but I think probably I’m guilty of being a fairly nostalgic person. The fact that things that have happened just sort of become fact – even though those facts can change, but the fact is, they happened. It’s like, if I listen to an old album, I think, “I can’t even remember how I did it – how did I come to all those decisions? God, I must have known what I was doing.” It feels like there’s all this conviction about the past, just because it’s the past now. Because those are the things that happened, and you can write them down. And and then the future, of course, is unknown, and you don’t know how it’s going to be and you’re worried you’re going to do it wrong or you won’t do it justice from how meaningful you found the things that have happened. But you find them meaningful because they happened or something.

Also, my mum proofread the lyrics, and the word “blue” used to be the word “bloom.” And she’d heard the album before and she was like, “Oh, I thought it was blue.” And I was like, “Oh, that’s loads better. I’m changing it to bloom.” [laughs] I sort of never felt very comfortable about having the word “bloom,” it never sat very easily with me. And the word “blue” made more sense. It sort of felt like the bright blue new. And it’s cool, I love that it was a misheard thing. Also, I often don’t pronounce the last sound of a word. I’m always not doing that, I just fade out. So it doesn’t sound like I’m singling “bloom” anyway, it sounds like I’m saying “blue.”

Because there are so few objects actually mentioned in the lyrics, naming the record Prize feels significant. What does it mean to you?

Whenever I’ve named an album, it’s been a lyric from the album. I’ve generally not held that much attachment to naming songs. It’s sort of admin; everyone has to know what song they’re playing, so it’s the most obvious word in it or something. And I’ve always named albums by just going through the lyrics, and after a while, something stands out, I just think, “Oh, yeah, I think it’s called that.” I was going to call it Nothing Will Do, and then it felt a bit faffy, a bit complicated. And then some people spooked me by saying it’s not good to have a negative word in there.

But I really like that it’s a five-letter word. I like the number five. And I like that it’s got a “z” in. But also, I think there’s probably quite a lot in the album about – I don’t even know if I mean competition, but sort of wanting to come good or prove something to someone or to yourself. I guess I’m sort of thinking about close tensions and relationships between myself and different people. People want to be not misunderstood and misrepresented, and I think it’s easy for people to get misinterpreted as wanting to be right or win or something, when, actually, they just want to make sure they’ve expressed themselves clearly and have been understood. Also, it’s quite a fun word.


This interview has been edited and condensed for clarity and length.

Rozi Plain’s Prize is out now via Memphis Industries.

5 Dos And 4 Don’ts Of Branding A Clothing Line

The fashion industry is one of the most profitable industries. With the probability of generating high profits, you’d want to put more effort into branding your clothing line. Branding your apparel is what sets you apart from your competitors.

It’s all about captivating and building an image for your target audience. You can create an emotional and long-lasting connection with your customers. On that note, you’d want to master the best practices in branding and meet customers’ expectations. 

Dos

Consider the following tips when planning your branding strategy:

Hire The Right People

You’ll need help pushing your branding agenda. To do so, you have to hire relevant staff. Some of the essential people to hire for your clothing business include the following:

  • Designers
  • Influencers
  • Marketers
  • Stylists

With the right advocates for your clothing line, you can be sure to propel your brand to the next level. On top of these in-house staff members, you may want to hire a branding agency Manchester if you live in the area.

A branding agency can help you develop effective branding strategies, including product advertising and promotion. They can also advise you on launching your company and creating unique branding elements like the logo, identity, and tone. Before hiring a branding agency, share your dreams and goals. This way, you’ll be confident they’ll bring growth to your clothing line. 

Create A Unique Logo For Your Brand

Creating a unique logo helps build a connection with your audience. It aids in brand recognition. When customers spot your logo on a clothing item, they know the company behind it. Such memory goes a long way to creating brand awareness and increasing sales. 

Use a color palette that’s easy on the eyes and visually attractive. One or two are enough. Anything more than that may be too much on the eyes. 

The logo goes hand in hand with your brand name. The two must be combined into a compact graphic for display on your clothes, website, social media profiles, and office. Additionally, you should have a compelling description of the items in your clothing line. The faster your customers can identify your brand, the better it is for your company.

Focus On Quality

One thing that’ll draw customers to your brand is quality. If you compromise on quality, customers may not make repeat purchases. Quality products help increase customer loyalty, which should be your goal, given how challenging it is to acquire new customers. Give your customers a strong reason to choose your brand. This way, they’ll keep coming back for more. 

Ensure Customer Satisfaction

A pleasant customer experience can propel your clothing line to success. Remember, customers can become marketing agents if you do a good job. They interact with their friends, and one good compliment can result in numerous sales for your brand. Therefore, prioritize customer satisfaction as you create your brand.

Tell A Story

Customers want a brand that they can identify with. You can create a story in each clothing item advertised that evokes a connection with the customers. Think about what drove you to launch the clothing line. When customers know your company’s background and the level of inspiration that went into designing each piece, they might be influenced to purchase from you.

Don’ts

Below are four things that can break your brand. Avoid them at must as you can:

Do Not Skimp On Packaging

Don’t make the mistake of limiting your packaging strategy to simple non-labeled packages. Your customers will be more impressed by the products inside the box or shopping bag, but your packaging also counts. Treat packaging as your silent salesman. It tells more about your brand whenever customers walk with your branded packaging materials in town. 

Do Not Overprice Your Clothes

It’d help not to be greedy with your prices, as it can turn your loyal customers off. You may lose them as fast as you got them. It’s crucial to generate profit, but you must price your items accordingly to reflect your products’ quality and target audience.

Do Not Please Everyone

It’s essential to carve out a niche for your brand since it’s impossible to please everyone in the market. In other words, you can’t deal with every customer’s preference. You may want to specialize in one niche, be it sustainable fashion or kids’, ladies’, or men’s clothes. You may also want to specialize in cardigans, trousers, dresses, or blouses. Narrow it down to a few things and give your best. 

Do Not Make Empty Promises

In this line of work, honesty and transparency are key. For instance, if you’re working with clients who order on short notice, it’s best to keep your word on delivering their orders on time. If you don’t, you might disappoint your customers and lose them. Your brand should only promise what it can deliver. 

Conclusion

For your brand to thrive in this industry, you must be strategic. Ensure you adhere to all the do’s while avoiding the don’ts for successful branding. Most importantly, build a good image for your brand. This way, the customers will quickly identify with your merchandise. Before long, you’ll be a force to reckon with in the fashion industry and make a massive profit from your branding strategy. 

Liv.e Releases New Song ‘Find Out’

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Liv.e has released a new song called ‘Find Out’. It’s the third single from the LA-based, Dallas-raised artist’s sophomore album, Girl in the Half Pearl, following the previously shared tracks ‘Wild Animals’ and ‘Ghost’. Check it out below.

“‘Find Out’ is a reflection of the moment in my journey where I’m finally having a realization of what it means to really love yourself and take a moment to observe what doesn’t reflect self love,” Liv.e explained in a statement. “Sometimes you realize you only receive and accept what you feel like you deserve and I finally felt like I deserved more than what I was experiencing. Girl In The Half Pearl overall is a chapter of my book where I take you through the journey of my mind states as I’m experiencing the death of who I once was, and ‘Find Out’ is one of those moments where you experience me losing my rose-colored glasses.”

Girl in the Half Pearl comes out February 10 via In Real Life.

Gena Rose Bruce Unveils New Single ‘Harsh Light’

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Gena Rose Bruce has released a new single, ‘Harsh Light’, the final preview of her upcoming LP Deep Is the Way. It follows the earlier offerings ‘Mistery and Misfortune’‘Foolishly in Love’ and the title track featuring Bill Callahan. Check it out below.

“Originally I wrote this song as a ballad, and visioned it as quite a slow song,” Bruce said of ‘Harsh Light’ in a press release. “It wasn’t until we got in the studio that we realised it needed to be 5 times the tempo! I’m a huge Beatles fan and I think this song really shows that.”

Deep Is the Way is set for release on January 27 via Dot Dash/Remote Control Records.