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5 Dos And 4 Don’ts Of Branding A Clothing Line

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5 Dos And 4 Don’ts Of Branding A Clothing Line

The fashion industry is one of the most profitable industries. With the probability of generating high profits, you’d want to put more effort into branding your clothing line. Branding your apparel is what sets you apart from your competitors.

It’s all about captivating and building an image for your target audience. You can create an emotional and long-lasting connection with your customers. On that note, you’d want to master the best practices in branding and meet customers’ expectations. 

Dos

Consider the following tips when planning your branding strategy:

Hire The Right People

You’ll need help pushing your branding agenda. To do so, you have to hire relevant staff. Some of the essential people to hire for your clothing business include the following:

  • Designers
  • Influencers
  • Marketers
  • Stylists

With the right advocates for your clothing line, you can be sure to propel your brand to the next level. On top of these in-house staff members, you may want to hire a branding agency Manchester if you live in the area.

A branding agency can help you develop effective branding strategies, including product advertising and promotion. They can also advise you on launching your company and creating unique branding elements like the logo, identity, and tone. Before hiring a branding agency, share your dreams and goals. This way, you’ll be confident they’ll bring growth to your clothing line. 

Create A Unique Logo For Your Brand

Creating a unique logo helps build a connection with your audience. It aids in brand recognition. When customers spot your logo on a clothing item, they know the company behind it. Such memory goes a long way to creating brand awareness and increasing sales. 

Use a color palette that’s easy on the eyes and visually attractive. One or two are enough. Anything more than that may be too much on the eyes. 

The logo goes hand in hand with your brand name. The two must be combined into a compact graphic for display on your clothes, website, social media profiles, and office. Additionally, you should have a compelling description of the items in your clothing line. The faster your customers can identify your brand, the better it is for your company.

Focus On Quality

One thing that’ll draw customers to your brand is quality. If you compromise on quality, customers may not make repeat purchases. Quality products help increase customer loyalty, which should be your goal, given how challenging it is to acquire new customers. Give your customers a strong reason to choose your brand. This way, they’ll keep coming back for more. 

Ensure Customer Satisfaction

A pleasant customer experience can propel your clothing line to success. Remember, customers can become marketing agents if you do a good job. They interact with their friends, and one good compliment can result in numerous sales for your brand. Therefore, prioritize customer satisfaction as you create your brand.

Tell A Story

Customers want a brand that they can identify with. You can create a story in each clothing item advertised that evokes a connection with the customers. Think about what drove you to launch the clothing line. When customers know your company’s background and the level of inspiration that went into designing each piece, they might be influenced to purchase from you.

Don’ts

Below are four things that can break your brand. Avoid them at must as you can:

Do Not Skimp On Packaging

Don’t make the mistake of limiting your packaging strategy to simple non-labeled packages. Your customers will be more impressed by the products inside the box or shopping bag, but your packaging also counts. Treat packaging as your silent salesman. It tells more about your brand whenever customers walk with your branded packaging materials in town. 

Do Not Overprice Your Clothes

It’d help not to be greedy with your prices, as it can turn your loyal customers off. You may lose them as fast as you got them. It’s crucial to generate profit, but you must price your items accordingly to reflect your products’ quality and target audience.

Do Not Please Everyone

It’s essential to carve out a niche for your brand since it’s impossible to please everyone in the market. In other words, you can’t deal with every customer’s preference. You may want to specialize in one niche, be it sustainable fashion or kids’, ladies’, or men’s clothes. You may also want to specialize in cardigans, trousers, dresses, or blouses. Narrow it down to a few things and give your best. 

Do Not Make Empty Promises

In this line of work, honesty and transparency are key. For instance, if you’re working with clients who order on short notice, it’s best to keep your word on delivering their orders on time. If you don’t, you might disappoint your customers and lose them. Your brand should only promise what it can deliver. 

Conclusion

For your brand to thrive in this industry, you must be strategic. Ensure you adhere to all the do’s while avoiding the don’ts for successful branding. Most importantly, build a good image for your brand. This way, the customers will quickly identify with your merchandise. Before long, you’ll be a force to reckon with in the fashion industry and make a massive profit from your branding strategy. 

Liv.e Releases New Song ‘Find Out’

Konstantinos Pappis
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Liv.e Releases New Song ‘Find Out’

Liv.e has released a new song called ‘Find Out’. It’s the third single from the LA-based, Dallas-raised artist’s sophomore album, Girl in the Half Pearl, following the previously shared tracks ‘Wild Animals’ and ‘Ghost’. Check it out below.

“‘Find Out’ is a reflection of the moment in my journey where I’m finally having a realization of what it means to really love yourself and take a moment to observe what doesn’t reflect self love,” Liv.e explained in a statement. “Sometimes you realize you only receive and accept what you feel like you deserve and I finally felt like I deserved more than what I was experiencing. Girl In The Half Pearl overall is a chapter of my book where I take you through the journey of my mind states as I’m experiencing the death of who I once was, and ‘Find Out’ is one of those moments where you experience me losing my rose-colored glasses.”

Girl in the Half Pearl comes out February 10 via In Real Life.

Gena Rose Bruce Unveils New Single ‘Harsh Light’

Konstantinos Pappis
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Gena Rose Bruce Unveils New Single ‘Harsh Light’

Gena Rose Bruce has released a new single, ‘Harsh Light’, the final preview of her upcoming LP Deep Is the Way. It follows the earlier offerings ‘Mistery and Misfortune’, ‘Foolishly in Love’ and the title track featuring Bill Callahan. Check it out below.

“Originally I wrote this song as a ballad, and visioned it as quite a slow song,” Bruce said of ‘Harsh Light’ in a press release. “It wasn’t until we got in the studio that we realised it needed to be 5 times the tempo! I’m a huge Beatles fan and I think this song really shows that.”

Deep Is the Way is set for release on January 27 via Dot Dash/Remote Control Records.

Albums Out Today: Belle and Sebastian, Margo Price, Billy Nomates, Rozi Plain, and More

Konstantinos Pappis
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Albums Out Today: Belle and Sebastian, Margo Price, Billy Nomates, Rozi Plain, and More

In this segment, we showcase the most notable albums out each week. Here are the albums out on January 13, 2023:

Belle and Sebastian, Late Developers

Belle and Sebastian have released their new album, Late Developers, via Matador. Announced earlier this week, the album was recorded in the same sessions as the band’s last album, 2022’s A Bit of Previous, and was previewed with the single ‘I Don’t Know What You See In Me’. Rather than “a collection of lesser-than songs that weren’t good enough to go on the ‘real’ record,” Jeff Rosenstock writes in the album’s bio, Late Developers is “an embrace of the freedom that comes with a jumbo-sized canvas; skilled students left unsupervised to paint whatever picture they feel like.”

Margo Price, Strays

Margo Price has returned with a new album, Strays, which follows 2020’s That’s How Rumors Get Started. Featuring additional vocals from Sharon Van Etten, Mike Campbell, and Lucius, the LP was produced by Price and Jonathan Wilson and was primarily recorded in the summer of 2021 at Fivestar Studio in California’s Topanga Canyon. “I feel this urgency to keep moving, keep creating,” Price said in press materials. “You get stuck in the same patterns of thinking, the same loops of addiction. But there comes a point where you just have to say, ‘I’m going to be here, I’m going to enjoy it, and I’m not going to put so much stock into checking the boxes for everyone else.’ I feel more mature in the way that I write now, I’m on more than just a search for large crowds and accolades. I’m trying to find what my soul needs.”

Billy Nomates, CACTI

Billy Nomates, the project of Bristol-based songwriter, producer, and multi-instrumentalist Tor Maries, has followed up her 2020 debut with a new album, CACTI, out now via Invada Records. “Writing CACTI took just over a year,” Maries explained in a press statement. “I wrote very intensely and then none at all. (This seems to be the way I work best). I picked up old drum machines, mapped out things in my kitchen with the same small micro keyboard I always use and then raided the cupboards and rooms at Invada Studios, to play and experiment with old synths, an upright piano, this weird organ thing. I hope everyone finds their own narrative in CACTI. I think it’s about surviving it all.”

Rozi Plain, Prize

Rozi Plain has issued a new album called Prize, following her 2019 record What a Boost. Out now via Memphis Industries, the songwriter’s fifth LP was preceded by the singles ‘Agreeing for Two’ (which features Alabaster dePlume on saxophone and backing vocals from This Is The Kit’s Kate Stables), ‘Prove Your Good’, ‘Help’, and ‘Painted the Room’. Rozi co-produced the album with Jamie Whitby Coles, who also plays drums throughout Prize. Recording took place everywhere from the Isle of Eigg to a seaside village in French Basque Country as well as the band’s homes in London, Bristol, and Glasgow.

WILDES, Other Words Fail Me

Other Words Fail Me is the debut full-length from London-based musician Ella Walker, who records as WILDES. The album was produced by St Francis Hotel, aka Declan Gaffney, who is known for his work with Little Simz, Greentea Peng, and Micahel Kiwanuka, and also features the Flaming Lips on the closer ‘True Love’. Discussing its title, Walker explained: “It was a name I’d had for quite a while in my head, but the album really grew into the name – it became a lot more symbolic than I ever intended, as writing this album was the only way I could safely and honestly talk about what was going on at the time. I quite literally didn’t have any other words to describe it other than the lyrics in these songs.”

MOLLY, Picturesque

MOLLY have followed up 2019’s All That Ever Could Have Been with their sophomore album, Picturesque, out now via Sonic Cathedral. The Austrian shoegaze duo previewed the LP with the singles ‘The Golden Age’ and ‘Ballerina’. “‘More is more’ was definitely the credo when making this record,” singer/guitarist Lars Andersson said in a statement. “A big inspiration were bands like Pond and the way they manage to fill their songs up with stuff to the absolute maximum. While I definitely tried to give the listener some room to breathe at certain points and while, in good old post-rock fashion, it still builds up and breaks down, it relies much more on simple melody and harmony as opposed to noisy experimentation to transport feeling.”

Obituary, Dying of Everything

Florida death metal legends Obituary are back with their first new album in six years. Out now via Relapse, Dying of Everything is the follow-up to the band’s 2017 self-titled record, and it includes the previously shared tracks ‘The Wrong Time’ and the title cut. “We did not hit record until we were 100 percent ready,” drummer Donald Tardy recalled in an interview with Stereogum. “With the songs, performances, instruments, mic placements, inputs, how hot are we hitting things, the arrangements. We were very prepared before we hit record on this album.”

 James Yorkston, Nina Persson, and the Second Hand Orchestra, The Great White Sea Eagle

James Yorkston, Nina Persson, and the Second Hand Orchestra have shared a new album titled The Great White Sea Eagle (via Domino). It follows a similar methodology as James Yorkston and The Second Hand Orchestra’s previous record, 2021’s The Wide, Wide River. “Everyone who was playing in the Second Hand Orchestra, in their own way they are all unique and colourful players,” Yorkston said of the process in a press release. “There was no-one there who didn’t know what to do. I would bring them the songs, we would start one – I would play it, and second time round people would start singing and playing, and by the time we had done it three or four times we would hit record and we would be ready to go.”

Other albums out today:

Poolblood, mole; BabyTron, Bin Reaper 3: New Testament; Liela Moss,
Internal Working Model; The Subways, Uncertain Joys; Circa Waves, Never Going Under; Gaz Coombes, Turn the Car Around; Velvet Negroni, Bulli; Daniel Pioro, Saint Boy; Polar, Everywhere, Everything; Tujiko Noriko, Cr​é​puscule I & II; Oliver Coates, Aftersun (Original Motion Picture Soundtrack).

Miley Cyrus Shares Video for New Single ‘Flowers’

Konstantinos Pappis
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Miley Cyrus Shares Video for New Single ‘Flowers’

Miley Cyrus has released ‘Flowers’, the first single from her new album Endless Summer Vacation. The track arrives with an accompanying video that was created by Cyrus and directed by Jacob Bixenman, with movement direction from Stephen Galloway. Watch and listen below.

Endless Summer Vacation is set to land on March 10 via Columbia. The follow-up to 2020’s Plastic Hearts was recorded in Los Angeles and features production credits from Mike Will Made-It, Greg Kurstin, Tyler Johnson, and Kid Harpoon.

Lisa Marie Presley, Singer and Elvis’ Only Child, Dead at 54

Konstantinos Pappis
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Lisa Marie Presley, Singer and Elvis’ Only Child, Dead at 54

Lisa Marie Presley, the only child of Elvis Presley, has died. The singer was rushed to the hospital on Thursday morning after collapsing to the floor from cardiac arrest. “It is with a heavy heart that I must share the devastating news that my beautiful daughter Lisa Marie has left us,” Priscilla Presley said in a statement. “She was the most passionate strong and loving woman I have ever known. We ask for privacy as we try to deal with this profound loss. Thank you for the love and prayers. At this time there will be no further comment.” Presley was 54.

Lisa Marie Presley was born on February 1, 1968, in Memphis, Tennessee to Elvis and Priscilla Presley. When her father died in 1977, Lisa Marie became joint heir to his estate alongside her grandfather, Vernon Presley, and her great-grandmother, Minnie Mae Hood Presley. At the age of 25, Presley was the sole surviving heir of the estate, but sold 85% of it to businessman Robert F.X. Sillerman of SFX Entertainment in 2004.

It wasn’t until later in life that Presley followed her father’s path into music, embracing his legacy by performing duets with old recordings of his songs ‘In the Ghetto’, ‘Where No One Stands Alone’, and ‘Don’t Cry Daddy’. In 2003, she released her debut album, To Whom It May Concern, which reached No. 5 on the Billboard 200 and featured a co-write with Smashing Pumpkins’ Billy Corgan on the B-Side ‘Savior’. Now What, released in 2005, peaked at No. 9 and featured a guest appearance from Pink on ‘Shine’, while her third and final album, 2012’s Storm & Grace, was produced by T Bone Burnett.

In addition to her musical career, Presley was known for her humanitarian efforts. She oversaw the Elvis Presley Charitable Foundation, which was founded in 1984 to honor the singer’s memory, and was involved in charities such as Oprah Winfrey’s Angel Network and the Dream Factory. In a 2011 proclamation received from the city of Memphis, Presley was described as “a humanitarian and philanthropist who continues to focus her efforts on the hometown she knows and loves, Memphis. Through her efforts and time she has improved homelessness, literacy, and raised funds for local charities and organizations. She raises awareness for Memphis and continues to set an example of what one person can do when they put their mind to it.”

Presley was married four times: to Michael Lockwood, Nicolas Cage, Michael Jackson, and Danny Keough. Last year, she opened up about the loss of her son, Benjamin Keough, who died by suicide in 2020, writing in an essay for People: “If you know someone who lost a loved one, regardless of how long it’s been, please call them to see how they are doing. Go visit them. They will really really appreciate it, more than you know.” In addition to her late son, Presley had three other children, actress Riley Keough, Finley Aaron Love Lockwood, and Harper Vivienne Ann Lockwood.

Presley attended the 2023 Golden Globe Awards on Tuesday night with her mother, Priscilla Presley, to support Baz Luhrmann’s new biopic Elvis. “I do want to take a moment to let you know that I’ve seen Baz Luhrmann’s movie Elvis twice now,” she tweeted in praise of the film last May. “Let me tell you that it is nothing short of spectacular. Absolutely exquisite. Austin Butler channelled and embodied my father’s heart & soul beautifully.”

Billy Corgan paid tribute to Lisa Marie Presley on social media: “There is heartbreak and then there is sorrow. This would be sorrow and on more levels than I can count,” the Smashing Pumpkins singer Billy Corgan said late Thursday on Instagram, where he also shared a photograph of himself with Ms. Presley. “I truly cannot find the words to express how sad this truly is.”

Pink also honoured the singer in an Instagram post, writing: “Oh, this one hurts my heart. Lisa Marie, you were one of a kind. Funny as shit, smart as a whip, sensitive, talented, witty, mean, loving, generous, judgmental but always right, loyal, and you adored your children. My heart breaks for you and your beautiful family and your children. The world lost a rare gem today. May your soul rest in peace, friend. 💔.”

Presley’s family said in a separate statement that they were “shocked and devastated by the tragic death of their beloved Lisa Marie. They are profoundly grateful for the support, love and prayers of everyone, and ask for privacy during this very difficult time.”

Album Review: Nicole Dollanganger, ‘Married in Mount Airy’

Konstantinos Pappis
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Album Review: Nicole Dollanganger, ‘Married in Mount Airy’

“All you have to bring is your love of everything.” What a strange line for an ad jingle. The way Nicole Dollanganger wraps her voice around it on the title track of her remarkable new album, you’d think it was made up; just one of those vivid, unnerving details she carves into her dark storytelling. But the tune, taken from a commercial for a 895-room resort that was once a popular honeymoon hideaway, has etched itself into the minds of many a generation. In a 2017 essay, the journalist Ada Calhoun recalls hearing it as a child: “When I should have spent that time absorbed by Benson or Scooby-Doo, I worked to decode the lyrics to the Mount Airy Lodge song. By ‘love of everything,’ did they mean you would have to bring your love of volleyball and horseback riding and billiards? That seemed like a lot. Or did you just need to bring your husband, who was your “love of everything” – meaning that, of all the things, he was the one you loved above all?”

The Mount Airy Lodge, like many of the love songs Dollanganger has written since she first started uploading her lo-fi bedroom folk music online, had a tragic end. A few years after it was demolished in 2001, the Mount Airy Casino Resort was built in its place when casino gambling became legal in Pennsylvania. In the lead-up to her last album, 2018’s Heart Shaped Bed, the Southern gothic singer-songwriter visited the Poconos and was struck by how “everything is love-based, but it’s broken down and destroyed”; the abandoned motel as a metaphor for doomed love was something she’d already soaked in. Despite the unusually long wait between albums, Married in Mount Airy seems to pick up where that record left off, as if the paradox kept coming back to haunt her. But the shift in framing is immediately apparent: while the protagonist of Heart Shaped Bed dreams of wedding nights spent at seedy motels, the new album begins by reckoning with the past, treating memories like ghosts you can’t help but hold onto. We’re told the marriage happened, “sometime in the late ’60s”; it’s the cloud hovering above it, the mystery left in its wake, that then slowly creeps into view.

In Dollanganger’s music, love and eroticism have always been inextricable from violence and pain. They get tied up in bleak, gruesome, and often ambiguous ways, but Dollanganger is careful not to veer into exploitation. Married in Mount Airy goes one step further, avoiding explicit descriptions in favour of vague yet searing lyrics that amplify both the power and horror that permeates them. Though her recollection is hazy on the opening track, she notes that “there was something very strange in the air” in the lover’s suite; the sense of foreboding grows on ‘Gold Satin Dreamer’ just by mentioning the smell of raw steak. At the same time, Dollanganger cuts through the murkiness of remembering with some of her sharpest, most nuanced poetry to date: “All of those dreams left out in the sun/ They run like syrup and clot like blood/ Disfigured beyond recognition,” she sings against the singe and shimmer of guitar strings.

By treading similar ground as its predecessor, Married in Mount Airy highlights Dollanganger’s ability to transform the familiar into the uncanny, and her refined approach is mirrored the delicate subtlety of the production. Working with longtime collaborator Matt Tomasi, she fashions hauntingly ethereal, gloomy sounds that do more than make space for her songwriting. Though it masquerades as the sunniest track on the album, ‘Runnin’ Free’ is a suffocating portrait of loneliness rather than escape, which is glimpsed only by the sound – not even the sight – of motorcycles driving off into the night, before expanding into music, drama. Weeping guitar accompanies her as she wonders what to make of all the tears she’s cried over her lover on ‘Bad Man’; cross it with the line about how “all my tears and rage could load a revolver” on ‘Nymphs Finding the Head of Orpheus’, and you can probably figure out how things ended.

Whatever crime transpired isn’t central to the story of Married in Mount Airy; Dollanganger instead focuses on the abusive dynamic that brought the relationship to a boiling point – and even then, it’s more about the long, tortuous process of letting go. “Isn’t it strange how you and I/ Spend the best part of our time/ Just saying goodbye,” she sang on ‘Lacrymaria Olor’, likely referencing the 1951 film A Place in the Sun. And if following the dream was always a false promise, if there’s no longer room for it, maybe it’s there, in the movies, that she can finally bury him. The album’s penultimate track finds our protagonist in her lover’s wake, feeling sorry for all “the beautiful women there in your death/ Crying out they swear they will love you until their very own last dying breath.” With a smile on her face, she continues: “There’s a spot in the grass waiting for you at Whispering Glades/ And Hollywood suits you, darling, I think you should stay.” There, with her love of everything.

Paramore Share New Single ‘C’est Comme Ça’

Konstantinos Pappis
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Paramore Share New Single ‘C’est Comme Ça’

Paramore have offered another preview of their upcoming album, This Is Why. It’s called ‘C’est Comme Ça’, and it follows the previously released title track and ‘The News’. Check out a lyric video for the song below.

Talking about the track, whose title translates to ‘It’s Like That’, Hayley Williams explained in a statement: “I’m trying to get un-addicted to a survival narrative. The idea of imminent doom is less catastrophic to me than not knowing anything about the future or my part in it. The guys and I are all in much more stable places in our lives than ever before. And somehow that is harder for me to adjust to.”

In an interview with Apple Music, she added:

It’s just this really great treat and we had a really god time getting back into a little bit of dance punk vibes,” she said. “I had been listening to a lot of Dry Cleaning and Yard Act and just artists that talk a lot over great, cool music. So I guess I was just feeling poetic and feeling a bit critical of myself and fused all that stuff.

I was really stoked to get this music because a lot of times with Paramore, unless we’re all in the room at the same time working on stuff together, I feel like a lot of what I do is top lining and I love doing that. It’s so freeing. Especially after doing the solo records where I was just always on top of every single moment.

This Is Why, the follow-up to 2017’s After Laughter, arrives on February 10.

Mannequin Pussy Join Dazy and Militarie Gun on ‘Pressure Cooker’ Remix

Konstantinos Pappis
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Mannequin Pussy Join Dazy and Militarie Gun on ‘Pressure Cooker’ Remix

Dazy and Militarie Gun have enlisted Mannequin Pussy vocalist Missy Dabice for a new remix of their joint single ‘Pressure Cooker’. Check it out below.

‘Pressure Cooker’, which came out last March, made our list of the 25 Best Songs of 2022. Dazy, the project of Richmond, Virginia-based musician James Goodson, released his debut album OUTOFBODY in October; that same month, Militarie Gun dropped the deluxe edition of the All Roads Lead to the Gun EPs after signing with Loma Vista. Read our Artist Spotlight interview with Militarie Gun.

Vagabon Releases New Single ‘Carpenter’

Konstantinos Pappis
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Vagabon Releases New Single ‘Carpenter’

Vagabon, the moniker of Lætitia Tamko, has released a new single called ‘Carpenter’. Marking the artist’s first solo material since her 2019 self-titled album, the track was co-produced by Tamko and Rostam. Listen to it below.

“‘Carpenter’ is about that humbling feeling when you desperately want to be knowledgeable, you want to be advanced, you want to be mature, forward thinking, and evolved,” Tamko explained in a statement. “It’s about being confronted with your limitations. It’s about that A-HA moment, when a lesson from the past finally clicks and you want to run and tell someone who bore witness to the old you, ‘i finally get it now.’”

In 2021, Vagabon teamed up with Courtney Barnett to cover Tim Hardin’s ‘Reason to Believe’ and Sharon Van Etten’s ‘Don’t Do It’. That year, she also joined Jamila Woods and Miloe on the song ‘Winona’.

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