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Geese Share New Single ‘I See Myself’

Geese have shared another track from their upcoming album, 3D Country, ahead of its release on Friday. ‘I See Myself’ follows previous cuts ‘Mysterious Love’, ‘Cowboy Nudes’, and the title track. Give it a listen below.

“‘I See Myself’ was one of the last songs we pulled together for the album,” frontman Cameron Winter explained in a statement. “I was inspired by my favorite Funkadelic songs, which are dead simple and have big choruses with beautiful backing vocals, so this was our version of something like that. This might be Geese’s first proper love song. Seeing your humanity reflected back in someone else is one of the most pure kinds of connections that exist, to me. But I think there’s a lyrical darkness to the song too, about wanting to save someone you love from something evil and unstoppable.”

Album Review: Killer Mike, ‘Michael’

Michael has been a long time coming. It’s Killer Mike’s first solo album since 2012’s R.A.P. Music, a collaboration with rapper/producer El-P that led to the formation of Run the Jewels and convinced him the duo “should never not make music together.” Which, of course, does not mean they should or would only make music together. But it would be easy for his follow-up to feel more like a retread of old ground than a necessary expression of ideas that don’t quite fit into the RTJ universe. And so, with production from No I.D., Michael embraces a clear gospel influence while maintaining an eclectic palette that’s distinct from his recent work, favoring live instrumentation that suits the soulful and electrifying performances threaded across the album. The rapper uses it as an opportunity to look back, but he’s more interested in unraveling the complications of his past than offering a clear-cut celebration. It’s a tastefully arranged, heartfelt, occasionally misguided, and compelling project that delivers on yet rarely shows interest in exceeding expectations. Killer Mike has said it’s the album he wanted to make his entire career. For all its flaws, you don’t doubt him for a second.

Michael is undeniably a personal album, but that doesn’t mean it’s entirely introspective or autobiographical, which often works to its benefit. Any celebration of success is framed through the lens of family and community, a smart choice that also honours what was at the heart of R.A.P. Music. ‘Something for the Junkies’ finds Mike grappling with his personal history of dealing drugs but ends up more of a tribute to those around him, particularly his aunt: “She said Michael, you say you love me, I know you mean it/ Cause you still treat your junkie auntie like a human being.” Such words provide the fuel for an album that’s refreshingly geared towards empathy and tenderness, pushing him to write a song as bracingly vulnerable as ‘Motherless’, in which he unpacks his complicated relationship with his late mother. It’s sort of remarkable, and somehow not distracting, that Michael remains just as hook-focused during those unflinching moments of self-reflection. It’s that unifying quality he leans into on closer ‘High & Holy’, which begins with the lines: “Real niggas it’s my honor to pay you homage/ And extend the same respect to all your baby mommas.”

What prevents Michael‘s directness from feeling hollow is its underlying nuance, which doesn’t only come from Mike’s lyrical dexterity. Heightening the emotionality of ‘Motherless’ into something vividly striking is Eryn Allen Kane’s vocal presence, which elevates all three tracks she’s featured in – including ‘Scientists & Engineers’, the outstanding collab with André 3000 and Future. This is unsurprisingly a star-studded affair, with guest spots from the likes of 2 Chainz, Young Thug, Curen$y, Ty Dolla $ign, and, disappointingly, Dave Chapelle and CeeLo Green – and while some are just serviceable, they often have the effect of forcing Mike to be more versatile in style and flow, which helps keep the nearly hour-long album engaging. Still, nothing beats the camaraderie on display when El-P turns up on the penultimate ‘Don’t Let the Devil’, where his pen game turns from broadly respectable to absurdly funny (“Slap chickpeas out your cheek until you drool hummus” takes the cake for me).

Sonically, Michael never feels quite as visceral or hard-hitting as R.A.P. Music – it’s not trying to be – but in its more uplifting moments, Mike’s confidence is still thrilling. There are times, though, when his tone becomes blatantly defensive in a way that kills the music’s momentum and lacks the specificity that renders his storytelling on songs like ‘Slummer’ so memorable. On ‘Talk’N That Shit’, he raps: “Niggas talk to me on that woke-ass shit/ Be the same niggas walkin’ on some broke-ass shit.” He boasts about his landlord status on ‘Spaceship Views’, asking, “Bitch, pay rent.” Perhaps worse are tracks that coast on the same mood but register as filler, like ‘Exit 9’. But Killer Mike never allows himself to get too comfortable with the position he occupies, especially when he accounts for what it took to get there. After all, the most admirable and revealing aspect of Michael, a project made by one of the most celebrated rappers alive, is that it somehow feels bigger than himself.

Vape Tricks and Cloud Chasing: The Thrilling Side of Vaping Culture

Vaping, once considered a smoking alternative, has evolved into a cultural phenomenon of its own especially with people who use vape pens. With its rising popularity, a vibrant subculture has emerged, showcasing the artistry and excitement surrounding vape tricks and cloud chasing. Vape tricks refer to the impressive displays of skill and creativity in manipulating vapor clouds, while cloud chasing involves the pursuit of massive vapor production. This article will delve into the thrilling side of vaping culture, exploring the history, techniques, and community behind vape tricks and cloud chasing.

The Evolution of Vaping

Initially, vaping gained popularity as an alternative to traditional tobacco smoking, with many individuals using it to quit smoking or reduce their nicotine intake. However, as the technology advanced and e-liquids diversified, vaping became an activity enjoyed for its own merits rather than simply a smoking cessation tool. E-liquids now come in various flavors and nicotine levels, allowing users to customize their vaping experience according to their preferences. 

Similarly, vape devices evolved from rudimentary e-cigarettes to intricate mods, tanks, and atomizers that enable users to control their devices’ temperature, wattage, and airflow. Suppose you are using a box mod. In that case, you can tweak the wattage to achieve more enormous clouds or reduce it to produce flavor-rich vapor. Also, look into reviews of 510 thread batteries to ensure you pick the best one for your device. Depending on the specific device, atomizers and tanks can vary in design and provide different vaping experiences.

Vape Tricks: The Art of Vapor Manipulation

Vape tricks represent the fusion of creativity, dexterity, and the exhaled vapor e-cigarettes produce. From simple rings to intricate shapes, vape tricks have become a captivating form of self-expression within the community. These tricks are often performed in social settings, where enthusiasts gather to showcase their skills and learn from one another.

  1. Basic Tricks

For beginners, mastering the basics is crucial. The most common vape trick is the “O-ring,” which involves creating perfectly formed smoke rings by shaping the mouth, exhaling vapor in a controlled manner, and manipulating it with small bursts of air. Other entry-level tricks include the “Ghost Inhale,” where a cloud is exhaled, then quickly inhaled back in, and the “French Inhale,” where the exhaled vapor can flow upwards as the inhaler simultaneously inhales through the nose.

Intermediate Tricks

Once the fundamentals are grasped, vapers can progress to more complex tricks. “The Dragon” involves exhaling vapor through the nose and both sides of the mouth simultaneously, creating an illusion of smoke coming from all directions. “Bane Inhale” refers to exhaling vapor while wearing a mask or cloth, mimicking the iconic character’s appearance from the Batman franchise. The “Jellyfish” trick requires blowing an O-ring, then using a flat surface to push it into a larger, jellyfish-like shape.

Advanced Tricks

Advanced tricks push the boundaries of what is possible for those seeking a challenge. “Bull Ring” involves exhaling vapor through the nostrils, then using the tongue to blow an O-ring out of the nostril vapor stream. “Tornado” is a mesmerizing trick where a large vapor cloud is shaped into a funnel-like vortex by swiftly swiping the hand through the middle of the cloud. “Blowing Os in an O” takes the O-ring concept to another level by creating a large O-ring, t

Cloud Chasing: The Pursuit of Vapor Production

While vape tricks focus on manipulating the shape and movement of vapor, cloud-chasing enthusiasts take pride in producing immense vapor clouds. This pursuit has created a competitive subculture, with cloud-chasing events and competitions held worldwide. Participants modify their vaping devices, using specialized atomizers and high-powered batteries to achieve the desired results.

Equipment and Builds

Cloud chasers often use advanced mechanical mods or high-wattage regulated devices paired with rebuildable atomizers capable of handling large amounts of power. These atomizers feature low-resistance coils with a high surface area, allowing for rapid heating and vaporization of e-liquid. Additionally, cloud chasers experiment with different coil configurations, such as complex multi-strand builds or exotic wire types like Clapton, fused Clapton, or alien coils. These intricate coil designs maximize the surface area in contact with the wicking material, producing more significant vapor.

E-liquids and Nicotine Levels 

Cloud chasers often opt for e-liquids with high vegetable glycerin (VG) content to produce voluminous clouds. VG is responsible for creating dense vapor clouds due to its thick consistency and ability to hold flavorings. Cloud chasers commonly prefer e-liquids with a VG ratio of 70% or higher. However, it’s important to note that high VG e-liquids may require more powerful devices and may only be suitable for some vaping setups.

In contrast, nicotine levels in cloud-chasing e-liquids are typically lower. Cloud chasers prioritize the smoothness and flavor of the vapor over the throat hit provided by nicotine. Many cloud chasers prefer nicotine-free e-liquids or low nicotine concentrations, allowing them to take longer and deeper inhales without experiencing discomfort.

Techniques and Safety 

Cloud chasing requires specific inhaling techniques to maximize vapor production. Deep lung inhales, also known as direct-to-lung (DTL) inhales, are commonly used by cloud chasers. Unlike traditional smoking or mouth-to-lung vaping, DTL inhales, drawing the vapor directly into the lungs without holding it in the mouth. This technique allows for more excellent airflow and a larger volume of smoke.

It’s crucial to prioritize safety when engaging in cloud chasing. Cloud chasers should be knowledgeable about battery safety, ensuring they use high-quality batteries with the appropriate amp limits for their devices. Proper maintenance of their vaping equipment, including regular cleaning and coil replacements, is essential to avoid potential hazards. Additionally, cloud chasers should be mindful of the environments they vape in, respecting local regulations and the comfort of those around them.

Community and Competitions 

Cloud-chasing competitions have become popular events within the vaping community. These events bring together cloud chasers from various regions, allowing them to showcase their skills, compete for prizes, and gain recognition. Competitions are typically judged based on vapor density, length, and overall aesthetics of the cloud produced. Judges, often experienced cloud chasers or vape industry professionals, evaluate factors such as cloud thickness, duration, and the ability to perform tricks within the cloud.

Vape tricks and cloud chasing have become integral aspects of vaping culture, bringing creativity, skill, and excitement to the community. They showcase vapers’ artistry and technical capabilities, providing a platform for self-expression and friendly competition. While enjoying these thrilling aspects, it is crucial to prioritize responsible vaping practices, maintain respect for others, and stay informed about the potential health risks associated with vaping. By doing so, vapers can fully appreciate and engage in the vibrant and captivating world of vape tricks and cloud chasing.

Top 10 Best English Literature Books

What if we told you that a vast world of literature can be explored? And what if we also told you that reading it all in your life is possible? You may wonder whether it is a dream or not, but it is not. You can read all the literature you want to and never run out of ideas.

If you are a person who likes to read, then it is time for you to explore the world of literature. You will never regret it.

Suppose you are in the middle of your studies or a professional career and must improve your English skills. In that case, you can choose from various English online tutors available on the italki platform. italki is an online marketplace where you can find tutors like teachers, coaches, and writers. So, when you register on this platform, you can connect with thousands of tutors and get the best tutor according to your requirements.

Here is a list of the best 10 English literature books to help you read and enjoy.

  1. The Picture of Dorian Gray by Oscar Wilde

This is one of the best classic novels written by Oscar Wilde. It is a short novel that tells the story of Dorian Gray, a man considered the most beautiful. He looks good, but his soul is ruined.

  1. Lord of the Flies by William Golding

This is the most popular book in English literature, and it is also the most controversial. It is about a group of children stranded on a desert island.

  1. To Kill a Mockingbird by Harper Lee

This is a novel about a lawyer and his family living in south America. The lawyer defends a black man accused of raping a white woman.

  1. The Great Gatsby by F. Scott Fitzgerald

This is the most famous novel by F. Scott Fitzgerald and one of the most influential novels. It is a story of a young man who lives in New York and is obsessed with the past.

  1. A Clockwork Orange by Anthony Burgess

This dystopian novel is about a man forced to undergo treatment, and the results are not good.

  1. Crime and Punishment by Fyodor Dostoyevsky

This is a psychological novel by Fyodor Dostoyevsky. The main character is Raskolnikov, and he kills an older woman because of his greed.

  1. Anna Karenina by Leo Tolstoy

This is a story of a beautiful and talented woman who gets married for the sake of her career.

  1. The Sun Also Rises by Ernest Hemingway

This is a story of a group of people who go on a bullfighting trip to Spain. They have their ups and downs, but the most important thing is that they have their own stories.

  1. Crime and Punishment by Fyodor Dostoyevsky

This is a psychological novel by Fyodor Dostoyevsky. The main character is Raskolnikov, and he kills an older woman because of his greed.

  1. Lolita by Vladimir Nabokov

Lolita is a novel that Vladimir Nabokov wrote. It is a story about a man who falls in love with a girl and how he tries to win her heart.

Conclusion

So, these are the top 10 best English literature books. Reading these books will help you to learn English language.

Slowdive Announce New Album ‘everything is alive’, Share New Single ‘kisses’

Slowdive announce a new album: everything is alive is out September 1 on Dead Oceans. Today’s announcement comes with the release of the new single ‘kisses’, alongside an accompanying Noel Paul-directed video. Check it out and find the album cover, tracklist, and Slowdive’s upcoming tour dates below.

“If this video evokes emotion, it’s largely due to our excellent cast,” Paul commented in a statement. “In particular Charlie and Claudia, two courageous and beautiful souls who threw themselves into their roles and set a tone of fearless vulnerability.”

everything is alive, Slowdive’s fifth LP, arrives six years after the group returned with their self-titled album. It is dedicated to vocalist/guitarist Rachel Goswell’s mother and drummer Simon Scott’s father, who both died in 2020. “There were some profound shifts for some of us personally,” Goswell said in a press release.

“It wouldn’t feel right to make a really dark record right now,” Neil Halstead explained, reflecting on the lead single. “The album is quite eclectic emotionally, but it does feel hopeful.”

The new album, which began with Halstead working on demos at home, was originally conceived as a “more minimal electronic record” before the band’s collaborative process led them back to their signature reverb-drenched sound. Shawn Everett was brought in to mix the LP’s eight tracks.

“As a band, when we’re all happy with it, that tends to be the stronger material,” Halstead remarked. “We’ve always come from slightly different directions, and the best bits are where we all meet in the middle.” Goswell added: “Slowdive is very much the sum of its parts,” Goswell adds. “Something unquantifiable happens when the five of us come together in a room.”

everything is alive Cover Artwork:

everything is alive Tracklist:

1. shanty
2. prayer remembered
3. alife
4. andalucia plays
5. kisses
6. skin in the game
7. chained to a cloud
8. the slab

Slowdive 2023 Tour Dates:

Jun 24 – Exeter, UK – Phoenix [sold out]
Jun 25 – Glastonbury Festival, UK
Jul 17 – Perth, Aus – Astor Theatre [sold out]
Jul 19 – Brisbane, Aus – Princess Theatre [sold out]
Jul 21 – Sydney, Aus – Enmore Theatre
Jul 22 – Melbourne, Aus – Forum [sold out]
Jul 23 – Adelaide, Aus – Hindley St Music Hall
Jul 26 – Auckland, NZ – Powerstation [sold out]
Jul 29 – Fuji Rock Festival, Japan
Aug 5: Off Festival, Poland
Aug 11 – Ypsigrock Festival, Sicily
Aug 18 – Green Man Festival, UK
Sep 23 – Toronto, ONT – Queen Elizabeth Theatre
Sep 25 – Boston, MA – Citizens House of Blues Boston
Sep 27 – NYC, NY – Webster Hall
Sep 28 – NYC, NY – Webster Hall
Sep 29 – Philadelphia, PA – Union Transfer
Sep 30 – Washington, DC – 930 Club
Oct 2 – Cleveland, OH – The Roxy @ Mahall’s
Oct 3 – Chicago, IL – Riviera Theatre
Oct 4 – St. Paul, MN – Palace Theatre
Oct 6 – Denver, CO – Cervantes’ Masterpiece Ballroom
Oct 7 – Salt Lake City, UT – The Union
Oct 9 – Portland, OR – Crystal Ballroom
Oct 10 – Seattle, WA – Showbox Sodo
Oct 12 – San Francisco, CA – The Warfield
Oct 14 – Los Angeles, CA – The Bellwether
Oct 30 – Glasgow, UK – QMU
Oct 31 – Manchester, UK – Ritz
Nov 1 – Bristol, UK – SWX
Nov 3 – London, UK – Troxy
Nov 5 – Belfast, UK – Mandela Hall
Nov 6 – Dublin, IE – National Stadium

Butthole Surfers’ Teresa Taylor Dead at 60

Teresa Taylor (aka Teresa Nervosa), one of the drummers in Butthole Surfers, has died of lung disease. “Teresa Taylor passed away peacefully this weekend after a long battle with lung disease,” Butthole Surfers wrote in a statement on social media. “She will live in our hearts forever. RIP, dear friend.” She was 60.

Born in 1962 in Arlington, Texas, Taylor played drums in various marching bands in high school alongside fellow Butthole Surfers drummer King Coffey. She joined the band in 1983, following the release of their debut self-titled EP, and left in 1989. She appeared on the albums Psychic… Powerless… Another Man’s SacRembrandt PussyhorseLocust Abortion Technician, and Hairway to Steven.

In 1990, Taylor had a role in Richard Linklater’s Slacker as Pap Smear Pusher, a character trying to sell a pap smear she claims belongs to Madonna. The character is featured on the film’s official posters.

“Teresa passed away clean and sober, peacefully in her sleep, this weekend. She was so brave, even in the face of her horrible disease,” Taylor’s partner wrote on Facebook. “We were all fortunate to have her beautiful, strong spirit in our lives. She will be forever missed. We will have a memorial service sometime in the future.”

Lyphe Clinic – Acquiring a Medical Cannabis Prescription in the UK

Securing a prescription for medical cannabis can appear daunting due to the myriad of regulations and the associated stigma. Nevertheless, for those struggling with chronic conditions, medical cannabis could potentially bring relief and improved quality of life. As a Class B substance in the United Kingdom (UK), medical cannabis is often wrongly associated with smoking and schizophrenia – a link that lacks substantial scientific backing. This guide aims to clear the fog, elucidating the process of accessing a medical cannabis prescription in the UK.

Having mentioned that, one clinic making significant strides in providing patient support and treatment is Lyphe Clinic. With a team of skilled clinicians experienced in medical cannabis treatment, they can assist in the journey towards securing a prescription with both in-person and remote consultations.

The Key Steps Involved

Indeed, obtaining a medical cannabis prescription in the UK involves a comprehensive process. It is not a matter of mere formalities but a journey tailored to each patient’s health needs, safety, and overall well-being.

Here are the key steps a patient needs to follow:

Initial Consultation

A consultation with an experienced clinician is the starting point. This step helps identify whether medical cannabis might be a suitable treatment option for the patient’s condition. Lyphe Clinic has made this step accessible by setting the cost of an initial consultation at £49. During this meeting, a specialist will conduct an in-depth assessment of the patient’s symptoms and health history. This evaluation is crucial to understanding the individual’s needs and informing the potential treatment approach.

Compiling Relevant Documentation

Having thorough medical documentation is essential. Patients should collate relevant medical records, treatment history, and any other documents that would help paint a clear picture of their health journey. These details will allow the specialist to understand the nature of the ailment, past treatment efforts, and why alternative medication might be necessary. At Lyphe Clinic, patient coordinators assist in this process, guiding patients on what to include and how to compile this documentation effectively.

Receiving a Prescription

Once suitability is determined, the patient will receive a prescription tailored to their specific needs. This prescription will consider various factors, including the type of condition, severity of symptoms, and any other pertinent health considerations. It is at this stage that Lyphe Clinic’s commitment to personalised care shines. Their team of experts takes the time to design individualised treatment plans, carefully adjusting these as necessary based on the patient’s response and evolving health needs.

Regular Follow-Ups

After receiving a prescription, the journey is not over. Ongoing monitoring is essential to ensure the treatment’s efficacy and to make necessary adjustments for optimal health outcomes. Lyphe Clinic provides routine follow-up appointments every three months, priced at £49, to evaluate the patient’s response to the treatment and make any required changes. This sustained engagement ensures that patients are not left alone in their journey but are continuously supported.

The Bottom Line

In conclusion, securing a medical cannabis prescription in the UK is a process that requires professional consultation, proper documentation, and continuous follow-ups. Lyphe Clinic is well-equipped to guide patients through these steps, offering expert advice and personalised treatment plans.

Being the largest clinic specialising in medical cannabis treatment in the UK and Jersey, Lyphe Clinic is dedicated to increasing awareness about how medical cannabis can aid in conditions across neurology, pain, and psychiatry. In essence, it stands as a beacon for those in search of potential relief through medical cannabis, navigating patients through their journey towards improved health and well-being.

A Guide for Teens and Tweens On Measuring for a Training Bra

When your little girl begins to transform into a young woman, purchasing a first bra is one of the significant milestones. This is a crucial phase of development. Not only does it signal physical changes but it also signifies a transition towards adulthood. However, this does not have to be an uncomfortable or scary process. Indeed, it can be empowering, positive, and even enjoyable!

The first step? Learning how to properly measure for a training bra. Correct measurements are the gateway to finding the perfect first bra that offers comfort, support, and confidence. Thankfully, Bleuet makes it easy. With inclusive sizing from eight to 24 and an array of types like seamless, padded, reversible, and sports bras, you have an exciting array of choices.

Now, let us move on to some tips on measuring for a training bra.

The Perfect Fit: Tips for Measuring for a Training Bra

In short, no two bodies are the same, and the process of selecting and measuring a training bra should recognize this uniqueness. On that note, here are some key tips to guide you in ensuring a proper fit for your tween.

Understand the Basics Of Bra Sizing

Bra sizes are a combination of a number and a letter. The number is the band size, or the measurement around the torso under the bust. The letter represents the cup size. For tweens and teens, training bras usually start with size AA or A. To find the perfect size, use a soft tape measure. Besides that, measure the underbust for the band size and over the bust for the cup size.

Comfort is Paramount

One of the key factors in choosing the first bra is comfort. Essentially, it is crucial to select a style that feels good and gives adequate support. Try the ultra-soft, tag-free designs from Bleuet. With their seamless and dual-layer options, discomfort from itchy and scratchy fabrics becomes a thing of the past. The comfort stretch band prevents the bra from rolling up, making it so comfortable that your tween might want to sleep in it!

Try Different Styles

Every tween and teen is unique, and so are their preferences when it comes to bras. Bleuet offers a variety of styles to choose from. Be it sports bras for gym sessions or dance classes, or padded and reversible bras for daily use, there’s something for everyone.

The Bottom Line

In a nutshell, measuring for a training bra need not be a daunting task. Armed with the correct knowledge and the right guidance, you can turn this into a positive and empowering experience.

Embrace the changes, find the perfect fit, and celebrate this special milestone with Bleuet. With free returns and exchanges, and an unboxing experience designed to celebrate this moment, Bleuet is there to ensure that your tween navigates this journey with comfort and confidence. With that in mind, do check out their website right now to start the adventure.

8 Top Tips for Marketing an App Release

Launching a new app can be an exciting but challenging endeavor. With millions of apps available in app stores, it is crucial to have a well-planned marketing strategy to ensure your app stands out and reaches your target audience. As an experienced marketing agency, here are our top tips for marketing your app release for maximum visibility and downloads.

Organic marketing vs paid marketing for an app release: which is right for you?

When it comes to promoting an app release, choosing the right marketing strategy is crucial for reaching your target audience, driving downloads, and achieving long-term success. Two primary approaches to consider are organic marketing and paid marketing. What you choose depends on your marketing goals.

Organic Marketing

Organic marketing refers to the use of non-paid methods to promote your app and generate downloads. It relies on creating valuable and engaging content that resonates with your target audience, driving word-of-mouth and organic growth.

Here are some key benefits of organic marketing for app releases:

  • Cost-Effective Approach: With organic strategies, you primarily invest your time and effort rather than a significant budget. For example, you can create informative blog posts, engaging social media content, or YouTube tutorials related to your app’s niche.
  • Build Long-Term Relationships: By providing valuable content and engaging with users through comments and messages, you can establish trust and loyalty. So, if you are launching a meditation app, you can create a blog that offers mindfulness tips or host a podcast discussing mental well-being.
  • Search Engine Optimization (SEO): Optimizing your app’s online presence through SEO techniques can improve its visibility in search engine results. By conducting keyword research and incorporating relevant keywords into your website, blog, and app store listing, you can attract organic traffic from users searching for related terms.

Paid Marketing

Paid marketing involves allocating a budget to promote your app through various advertising channels. It offers more immediate and targeted results compared to organic marketing.

Below are some key benefits of paid marketing for app releases:

  • Targeted Reach and Control: Paid marketing allows you to precisely target your desired audience based on demographics, interests, and behaviors. Platforms like Google Ads and social media advertising provide sophisticated targeting options. For example, if you have a fitness app, you can run Facebook ads specifically targeting individuals interested in fitness and healthy lifestyle.
  • Immediate Results: Paid marketing campaigns can generate faster results compared to organic efforts. With paid advertising, you can drive traffic to your app’s landing page, app store listing, or specific in-app actions. You can encourage immediate app downloads and user engagement by optimizing your ad campaigns.
  • App Install Campaigns: App install campaigns, available on platforms like Google Ads and Facebook Ads, focus on driving app installations. These campaigns are specifically designed to reach users who are more likely to download apps. You can set budget limits, track performance metrics, and optimize your campaigns to increase conversions.

Both organic marketing and paid marketing offer unique advantages for promoting an app release. Organic marketing focuses on building long-term relationships on zero budget. On the other hand, paid marketing offers you immediate brand exposure with the help of ads.

The choice between organic and paid marketing depends on various factors such as your budget, timeline, target audience, and marketing goals. In many cases, a combination of both strategies can be beneficial. Therefore, you need to consider your resources, objectives, and the nature of your app to determine the right mix of organic and paid marketing techniques for a successful app release.

Let’s talk about how you can best promote your app ahead of its release

Define your target audience

Before launching your app, it is essential to identify your target audience. You must understand their demographics, preferences, and needs. By knowing your audience, you can tailor your marketing efforts to reach them more effectively.

For instance, if you are launching a fitness-tracking app targeting health-conscious individuals, you can create content that highlights the app’s features related to tracking workouts, calories, and progress if you truly know what your audience is looking for.

Create a compelling app store listing

Your app store listing is crucial in attracting potential users. So, you must focus on optimizing your app title, description, screenshots, and app icon to make a strong impression. Highlight the unique features and benefits of your app so that you can entice users to download it.

If you are launching a photo editing app, for example, your app store listing could emphasize its intuitive interface, advanced editing tools, and ability to create stunning visuals.

Leverage influencer marketing

Collaborating with influencers in your app’s niche can significantly boost your app’s visibility. As a brand, you need to dedicate time to identify influencers who align with your target audience and have a substantial following. Then, encourage them to try your app and share their positive experiences with their followers.

Suppose you are launching a language learning app. In that case, you can partner with language teachers or popular language enthusiasts on platforms like YouTube or Instagram to showcase how your app can help users learn a new language effectively. In exchange, you can offer them affiliate rewards.

Utilize social media marketing

Social media platforms provide an excellent opportunity to engage with your audience and create buzz around your app release. Your marketing team should spend enough time developing a comprehensive social media strategy that includes creating compelling content, running targeted ads, and engaging with users through comments and messages.

Let’s say you are launching a gaming app. You can create teaser videos and behind-the-scenes content, and share gameplay footage on platforms like Facebook, Instagram, and Twitter to generate excitement among gamers.

Generate pre-launch buzz

Building anticipation before your app launch can help create a sense of excitement and curiosity among potential users. As a brand, you need to learn how to utilize different pre-launch marketing tactics such as teaser campaigns, email newsletters, and exclusive sneak peeks to generate buzz and collect pre-registrations or email sign-ups.

So, if you are launching a productivity app, you can tease its key features through short videos, blog posts, or webinars, offering a glimpse into how your app can improve productivity and organization.

Implement app store optimization (ASO)

App Store Optimization is crucial for increasing your app’s visibility within the app stores. You can conduct thorough keyword research and incorporate relevant keywords in your app’s title, description, and metadata. Regularly monitoring and optimizing your app’s ASO strategy can help you improve its ranking in search results.

Encourage user reviews and ratings

People buy from people. This is why social proof works so well. Positive reviews and high ratings can significantly influence the decision-making process of potential users.

Therefore, you must encourage your existing users to leave reviews and ratings on the app stores as well as on popular review websites. To create a feedback loop, make sure that respond to user feedback promptly and address any issues or concerns they may have.

Offer limited-time promotions and incentives

Creating a sense of urgency and excitement by offering limited-time promotions, discounts, or special incentives for early app adopters can incentivize users to download and engage with your app quickly.

For example, if you are launching a shopping app, you can offer exclusive discounts or free shipping for the first 100 users who make a purchase through the app. This will encourage more people to try your app as well as keep the existing users engaged.

Successfully marketing an app release requires a well-rounded approach that encompasses value addition. You can increase your app’s visibility, attract a loyal user base, and set yourself up for success in the competitive app market simply by speaking your audience’s lingo. Remember, consistently monitoring and optimizing your marketing efforts are essential for continued app growth and success.

Hellessy Resort 24 Collection

HELLESSY has resurfaced with another stunning resort collection, this time for 2024. Shot by Steven Meisel’s protégé Stas Komarovski and styled by Vogue Hong Kong Fashion Director at Large Anya Ziourova, the Hellessy Resort 24 collection captures the sultry intensity on model Isabella Emmack.

The collection features a rich palette synonymous with the HELLESSY which has been led by fashion designer Sylvie Millstein.