Digital marketing is no new part of selling a property, nowadays. However, the increasing reliance of real estate on the internet is still changing how we do things. Certain aspects of the process get new priority and, of course, new technologies shape how we sell homes too.
Online listings and apps
The biggest difference is, of course, the fact that we have a whole new market (or a platform full of markets) to sell our property through. There are plenty of listing sites and apps that you can peruse and, while it can be hard sometimes to tell which and how many you should put your property on, there’s no denying the advantage. The potential audience that your home listing can reach is much wider than it has ever been. Of course, this means that there are more properties to compete with for attention, too, but there are ways to address that.
Increased reliance on visuals
Photos existed in print form as a part of real estate marketing well before the internet. However, now it’s much easier for users to peruse homes with high-fidelity visuals on screens of a wide range of sizes, the importance of a good photo cannot be stressed enough. Working with experts at real estate editing, you can make sure that your listing has the photos putting your home in the most flattering light. The combination of accurate and honest depiction, while still making the home look as attractive as possible, plays a much bigger role in getting people to sign up for viewing than ever.
If you’re hoping to sell your property fast, then getting it out to the right audience is crucial. The listing sites and apps might seem like your only option but, in reality, they are just the digital version of traditional listings formats that have always existed. Taking your listing and your property to social media is how you connect it to the widest possible audience. Using the right mix of hashtags, connecting with prevalent real estate accounts, and the appropriate use of paid ad posts for your property can see you get way more engagement. What’s more, people can easily share your posts with others they think might be interested.
Virtual tours and plans
Photos are still a vital part of marketing the home, but some people are opting for a more immersive experience, as well. Virtual tours and plans can allow the potential buyer to get an idea of what it’s like to really set foot in the home. This often relies on 360 photography, allowing the buyer to click through them (much like with Google Maps.) However, some are going even further, making use of actual virtual reality goggles. The technology for that particular innovation is still a little too expensive to be more than a partial trend, however.
If you’re selling a home, then it is pretty essential to keep up with the digital world’s footprint on the process and market. Keep the above tools in mind when you’re selling yours.
Cloud Nothings, Frankie Cosmos, Deerhoof, Charlotte Cornfield, Oceanator, Finom, Guerilla Toss, Mamalarky, and more have contributed to Sub Pop‘s new digital-only compilation The Eleventh Hour: Songs for Climate Justice. Filmmaker Adam McKay and podcaster producer Matt Dwyer curated the album, which also features previously unreleased music from Fake Fruit, Death Valley Girls, Shanon Lay, Ya Tseen, Kevin Devine, and others. Funds raised from the compilation will directly benefit Climate Emergency Fund, which supports nonviolent, disruptive climate activism. Listen to it below.
Adam McKay shared the following statement about the project:
This is a frightening moment we’re living through. The climate is warming at an increasingly dangerous pace and Governments and Businesses seem hell-bent on ignoring the problem. And it’s at exactly moments like this when we need inspired artists to interpret, express and F.S.U. Add in the fact that all of the proceeds go to the Climate Emergency Fund and support international civil disobedience and this is one hell of a good trouble-making album.
Play it loud.
Play it soft.
Play it while occupying an oil CEO’s office. They won’t like this album and would rather you play Rod Stewart’s Christmas album. (God bless Rod Stewart) The climate activists thank you for lending your ears and any and all possible support.
Show Me the Body have released their new album, Trouble the Water, via Loma Vista. The New York-based hardcore trio recorded the follow-up to 2019’s Dog Whistle at Corpus studios in Long Island City and produced it with Arthur Rizk. Ahead of its release, the band shared the singles ‘Loose Talk’, ‘We Came to Play’, and ‘WW4’. “The record is a continuation of what we have been witnessing our whole fucking lives with our city being turned into a playground and people being treated like they can be shipped around,” vocalist Julian Cashwan Pratt told Alternative Press. “The hardlines of capitalism are there but we definitely witnessed the pandemic, although awful, giving us more time to be in the streets. It was beautiful for everyone to be together and become militant together.”
The Hudson, NY duo of singer-songwriter Maya Bon and producer Ryan Albert have issued their debut album, Light Moving Time, via Double Double Whammy. The 10-track record follows Babehoven’s March EP Sunk and includes the previously released singles ‘I’m on Your Team’ and ‘Often’. Its cover artwork, which depicts Bon as a headless figure, was created by painter Danielle Norris. “This whole album and the whole picture is frozen and moving all at once, which is kind of my experience of trauma,” Bon explained in press materials.
Nosaj Thing, the moniker of Los Angeles producer Jason W. Chung, has returned with his fifth studio album. Out now via LuckyMe, Continua follows the 2017 record Parallels and features guest contributions from Toro Y Moi, Panda Bear, serpentwithfeet, Pink Siifu, Duval Timothy, Coby Sey, Slauson Malone, Sam Grendel, Eyedress, Julianna Barwick, and HYUKOH. The album was inspired by “tectonic shifts” in Chung’s personal life, including family health scares and house break-ins. A series of singles, including ‘All Over’, Condition, ‘Look Both Ways’, ‘We Are (우리는)’, and ‘Blue Hour’, arrived prior to the release.
Martha have followed up their 2019 LP Love Keeps Kicking with Please Don’t Take Me Back, out today via Specialist Subject Records. The 11-track effort includes the previously shared cuts ‘Baby, Does Your Heart Sink’, ‘Hope Gets Harder’, and the title track. Speaking about the album, drummer/vocalist Nathan Stephens-Griffin said in a statement: “The entire culture is built around nostalgia, recognisable IPs, rebooting, remaking, re-quelling the past. It’s a time where it’s extremely easy to despair. Perhaps the worst it’s ever been. But the future is unwritten and there’s hope in acknowledging that.”
Protector is the sophomore album by Irish singer-songwriter Aoife Nessa Frances, following 2020’s Land of No Junction. Frances began working on the album – her first for Partisan – in the spring of 2020, when she left Dublin and moved to rural County Clare on the west coast of Ireland, and recorded it with Brendan Jenkinson, Brendan Doherty, Ailbhe Nic Oireachtaigh, and Conor O’Brien. “Writing and recording this album was a spiritual experience,” Frances reflected in a statement. “I experienced love for my family on a level I didn’t know existed, while slowly putting myself back together and watching the ‘protector’ in me grow much bigger. Protector acknowledges the part of myself that steers me towards a brighter path.”
Fred again.., Actual Life 3 (January 1 – September 9 2022)
Fred again.. has put out the third installment of his Actual Life trilogy via Atlantic Records. The producer previewed Actual Life 3 (January 1 – September 9 2022) with a string of singles, including ‘Danielle (smile on my face)’, ‘Bleu (better with time)’, and ‘Kammy (like i do)’. Like his previous albums, Actual Life 3 takes the form of a musical diary and carries an overarching sense of grief, grappling with the realization that it can’t be easily resolved. It’s about “drawing a line in the sand … because I need to give myself permission to do something else,” Fred again.. told The Guardian. “And write about something else.”
Changes, King Gizzard and the Lizard Wizard’s third and final album of October, has arrived. It follows Ice, Death, Planets, Lungs, Mushrooms and Lava and Laminated Denim and was previewed with the single ‘Hate Dancing”. “I think of Changes as a song-cycle,” frontman Stu Mackenzie explained in press materials. “Every song is built around this one chord progression — every track is like a variation on a theme. But I don’t know if we had the musical vocabulary yet to complete the idea at that time. We recorded some of it then, including the version of ‘Exploding Suns’ that’s on the finished album. But when the sessions were over, it just never felt done. It was like this idea that was in our heads, but we just couldn’t reach. We just didn’t know yet how to do what we wanted to do.”
Dazy, the project of Richmond, Virginia-based powerpop musician James Goodson, has dropped his debut full-length, OUTOFBODY, via Lame-O Records. Following last year’s MAXIMUMBLASTSUPERLOUD: The First 24 Songs, which collected Dazy’s early EPs and singles, the album includes the previously unveiled tracks ‘Split’, ‘Rollercoaster Ride’, and ‘On My Way’. Goodson recorded the collection at home, with mixing and mastering by Justin Pizzoferrato (Dinosaur Jr, The Pixies, Wild Pink) at Sonelab. “I wanted to make music that feels ‘big’ but also ‘homemade,’ which is sort of an odd target but hopefully I’m getting close,” Goodson told The Big Takeover.
Dear Nora, the recording project led by singer-songwriter Katy Davidson, has a new LP out titled human futures (via Orindal Records). The follow-up to 2018’s Skulls Example was preceded by the singles ‘scrolls of doom’, ‘shadows’, and ‘sinaloan restaurant’. Speaking about the album with Talkhouse, Davidson said: “human futures is the most thematically and sonically cohesive of our albums; it has the most astute lyrics, with several threads weaving the songs together (and also to Skulls Example, which is the clear prequel to this album), and it features the infinitely creative and talented performances, arrangements, and co-writing of my collaborators Zach Burba, Greg Campanile, and Nicholas Krgovich.”
Hiding in Plain Sightis the latest album from Drugdealer, the Los Angeles-based project led by Michael Collins. Released via Mexican Summer, the follow-up 2019’s Raw Honey includes the early singles ‘Pictures of You’, ‘Madison’, and ‘Someone to Love’, as well guest appearances from Kate Bollinger, Sean Nicholas Savage, and Tim Presley. “I hadn’t been feeling very confident about my voice for a while, when a chance encounter with an older artist, Annette Peacock, happened,” Collins explained in a statement about ‘Madison’. “She helped change my perspective, and style. She told me I wasn’t singing in my correct range, to modulate it up. She was right and it shifted my perspective on singing.”
Other albums out today:
Moin, Paste; Natalia Lafourcade, De Todas las Flores; Hammered Hulls, Careening; Guided by Voices, Scalping the Guru; Fauness, The Golden Ass; Arm’s Length, Never Before Seen, Never Again Found; Junior Boys, Waiting Game; Cakes Da Killa, Svengali; Felicity Mangan, Wet on Wet; Westside Gunn, 10; Darkthrone, Astral Fortress; Scout Gillett, no roof no floor; Abraxas, Monte Carlo; NANCY, English Leather; Benjamin Clementine, And I Have Been; Tom Odell, Best Day of My Life; Daisy the Great, All You Need Is Time; Jackie Hayes, Over & Over; Mister Water Wet, Top Natural Drum; Molly Joyce, Perspective; Ripatti Deluxe, Speed Demon; Sea Moss, Seamoss2; Babyface, Girls’ Night Out; Lee Fields, Sentimental Fool; Girlpuppy, When I’m Alone; TVAM, High Art Lite; Luke Haines & Peter Buck, All the Kids Are Super Bummed Out; Smino, Luv 4 Rent; Dead Cross, II; Fantasy Camp, Casual Intimacy; Lala &ce & Low Jack, Baiser Mortel; Dragonette, Twennies; Field Guide, Field Guide; Theo Parrish, DJ-Kicks; Dorian Concept, What We Do For Others; Blessed, Circuitous; I Was A King, Follow Me Home; Deadbody, The Requiem; DeFeKT & Jensen Interceptor, Free Your Body; Yung Gravy, Marvelous; Curd Duca, Waves 3; Ella van der Woude, MOLOCH; Skye Wallace, Terribly Good; Let’s Eat Grandma, The Bastard Son & The Devil Himself (Original Soundtrack).
Frank Ocean has returned with a new Apple Music Show, Homer Radio, which is described “a one hour window into what plays around our office after hours.” It will air on Thursdays at 10pm ET, and you can listen to the first episode here.
Ocean’s statement continued:
Twin line array speakers hold court, they’re only a little loud. Someone’s vacuuming the carpets in another room adding white noise to the song. A security guard coming back up from a cigarette break can hear it all from inside the elevator. Magnified eyes see through a headset loaded with grids of light and lenses and loupes. Skulls on swivels make no sudden movements helicoptering over paperwork, pens, blades, vices, metals and gems.
Artificial light pours from small canisters like those dragons that spring from cylinders, like the never-ending ribbons pulled from a magicians ear. Media fires back and forth and back again across the net. Sorkin-like walk and talks travel down the hallways further and further from the sound. This is Homer Radio. An office soundtrack. Can’t you hear our ‘voice’? It’s not a dead line.
In July, Ocean released two new episodes of Blonded Radio, following ‘Xmas special’ in December 2021. More recently, he unveiled a new Homer collection that included an 18-karat yellow gold cock ring priced at $25,000 (£20,700).
Sophie Allison has shared a new version of her Soccer Mommy single ‘Darkness Forever’, dubbed ‘Darkness Forever (Sophie’s Version)’, to celebrate Halloween. Give it a listen below.
‘Darkness Forever’ is lifted from Soccer Mommy’s latest album Sometimes, Forever, which was produced by Daniel Lopatin of Oneohtrix Point Never. “This version of ‘Darkness Forever’ is really exciting for me because it’s kind of what got me inspired to start working on the rest of the album,” Allison explained in a statement. “It felt new and fresh, and I had a lot of fun making the demo. When I was done with it, I felt very ready to work on more stuff for the record.”
Back in August, Soccer Mommy shared a Simlish version of ‘Shotgun’, the lead single off Sometimes Forever.
Iggy Pop has released a new song, ‘Frenzy’, via Andrew Watts’ Atlantic Records imprint Gold Tooth. Watts produced and contributed guitar/backing vocals to the track, which also features Guns N’ Roses’ Duff McKagan on bass and Red Hot Chili Pepper’s Chad Smith on drums. Take a listen below.
“I’m the guy with no shirt who rocks; Andrew and Gold Tooth get that, and we made a record together the old-fashioned way,” Pop said in an earlier statement announcing his signing with Gold Tooth. “The players are guys I’ve known since they were kids and the music will beat the shit out of you. Have a great day.”
Of the new track, Pop said: “Being stalked by a socio is a great way to fire up the blood.”
In a new interview with Zane Lowe on Apple Music 1, Watts discussed working with Pop and teased the follow-up to his 2019 record Free. Of the new album, titled Every Loser, Watts said:
It’s an aggressive album. And there’s also some beautiful ballads on there and stuff. The ways that Iggy is singing. I think getting older is a beautiful thing. So many people are like, “They want to hide the fact that they’re getting older.” Or not let it be heard, seen. And that’s not here on this record. There’s some certain songs that his voice is not a Stitcher reverb and it’s right there in your face and you can hear the pain and the years of his life. I’m really proud of that the way that his voice was captured. And that’s all him. We’re just pressing record. But we’re not trying to do something that’s from the past. This is Iggy now in 2022. And there’s some really cool shit that we made. It’s the first release to ever come out on my label.
Earlier this year, Iggy Pop shared a cover of Leonard Cohen’s ‘You Want It Darker’.
Chlöe has teamed up with Latto for her latest single, ‘For the Night’. The track arrives with an accompanying video co-directed by Chlöe and Shermay Joh. Check it out below.
Since releasing ‘Have Mercy’, her first single as a solo artist outside of Chloe x Halle, in September 2021, Chlöe has shared the songs ‘Treat Me’ and ‘Surprise’. Latto’s sophomore album, 777, dropped earlier this year.
Tegan and Sara stopped by The Tonight Show Starring Jimmy Fallon last night (October 27) to perform their recent single ‘I Can’t Grow Up’. Watch it below.
‘I Can’t Grow Up’ appears on Tegan and Sara’s latest album, Crybaby, which came out earlier this month via Mom + Pop. Ahead of its release, the duo brought the early single ‘Yellow’ to Seth Meyers, where they also talked about their new memoir Highschool and the Amazon TV series of the same name.
And in the Darkness, Hearts Aglow, the follow-up to 2019’s Titanic Rising, is due for release on November 18. The album was led by ‘It’s Not Just Me, It’s Everybody’, which was accompanied by a music video from director Charlotte Ercoli.
Bronx rapper Ice Spice has dropped a new song called ‘Bikini Bottom’. The SpongeBob SquarePants-referencing track was produced by frequent collaborator RiotUSA and follows her viral hit ‘Munch (Feelin U)’. Check it out below.
Ice Spice started garnening attention with the tracks ‘No Clarity’ and ‘Name of Love’. Since releasing ‘Munch (Feelin U)’, she’s joined B-Lovee, J.I., and Skillibeng on the single ‘One Time’.
Show Me the Body have released their new album, 
The Hudson, NY duo of singer-songwriter Maya Bon and producer Ryan Albert have issued their debut album, 
Nosaj Thing, the moniker of Los Angeles producer Jason W. Chung, has returned with his fifth studio album. Out now via 
Martha have followed up their 2019 LP Love Keeps Kicking with 
Fred again.. has put out the third installment of his Actual Life trilogy via 
Changes, King Gizzard and the Lizard Wizard’s third and final album of October, has arrived. It follows Ice, Death, Planets, Lungs, Mushrooms and Lava and Laminated Denim and was previewed with the single 
Dazy, the project of Richmond, Virginia-based powerpop musician James Goodson, has dropped his debut full-length, 
Dear Nora, the recording project led by singer-songwriter Katy Davidson, has a new LP out titled human futures (via 
Hiding in Plain Sight
